APRIL 7th 2021
10H45-11H45 - Shaping your marketing for more engagement
Laurence BORDRY – VP Innovation Lab- Marketing Global, ACCOR
Since 2013, Laurence has held various roles within the Accor Group: Communications and Digital Director for the Accor France brands, International Brand Director, VP Innovation Lab in Global Marketing. Today, Laurence contributes to creating new concepts and accelerating the Group’s transformation. Previously, Laurence Bordry worked at Iliad/Free as Brand and Communication Director, at the Partouche Group as Marketing and Communication Director, and at Galeries Lafayette as Marketing Director. President of the Club des Annonceurs, Laurence says: “The digital revolution and the societal revolution are at the heart of the issues facing our members, and I want to support them by drawing on the strength of our community’s collective intelligence. »
Geraud RABANY – Head of Brands, Groupe ADP – Aéroport de Paris
With a master’s degree in philosophy, graduate of CELSA. After 10 years in a design and advertising agency, he is committed to serving the leading brands in their market. For the past two years he has been head of brands for the ADP group, which includes a portfolio of 26 airports worldwide and numerous service brands.
Vincent AVANZI – Chief Poetic Officer, PLUME DU FUTUR
Vincent Avanzi is a Chief Poetic Officer, a new profession in France that already exists in Silicon Valley. His experiences in sales and marketing functions in large groups at Microsoft, EY, Dior have proven the effectiveness of storytelling that effectively engages an audience. Today, he enriches brand speeches in order to create more engagement. Vincent Avanzi is also a journalist at Les Echos and the author of 7 books including “Trouver son Point G-énial” (Marabout/Hachette). He has an innovative approach to the subjects of “purpose” and “sustainability”. He is a TEDx speaker, creates poetic speeches for international conventions, leads collective workshops on creativity and keynotes on the power of words that change the world.
Bénédicte GOULON DELMOTTE – CSR & Sustainable Development Manager, FLUNCH
Thanks to her training and a rich professional experience in marketing, Bénédicte Goulon Delmotte, has a very good knowledge of the customer’s expectations which allowed her to put the CSR subject at the heart of the new strategy: #flunch is committed to you and to the planet. The objective is to make healthy and sustainable food accessible to all in the 230 restaurants of the leader in self-service restaurants.
Nadège DELMOTTE – Leader Culture & engagement / President Fondation Boulanger – BOULANGER
After a long career in the associative sector, Nadege Delmotte was a partner for 6 years in the firm Une Île (coaching executives on culture and visioning). She joined Boulanger in 2018 to create the Culture and Commitment department, working on the subjects of her cultural background, vision and mission. She became President of the Boulanger Foundation in addition to her activities as Culture and Commitment Leader.
15H15-16H15 - Focusing on innovative solutions for dealing with declining attention spans…
David GARBOUS – Co-founder, Réussir avec un marketing Responsable
David has worked for several food groups (Danone, Lesieur, Fleury Michon) for 20 years until February 2020. He was elected Marketing Personality of the Year in 2012 and co-founded the “Succeeding with Responsible Marketing” platform, which promotes the integration of sustainable development issues into corporate offerings. He will share his feedback to make you marketers aware of ways to communicate without green washing.
Michèle COME – Humorist & Storyteller, Come Inc Humor incorporated
With more than 20 years of experience in business innovation, Michele created ComeInc Humour Incorporated, to treat the subjects of business transformation with a sense of humour and a sense of humour. She also teaches entrepreneurship, and communication through humor, one of the best ways to get attention in a highly connected, omni-channel world.
Agathe MOULY – Customer Marketing Director, TGV inoui/SNCF
After 10 years spent in an advertising agency to support advertisers in their communication strategy and the deployment of their brands, Agathe joined SFR in charge of brand communication and then of retail communication and operational marketing for the SFR group. She joined SNCF in 2016 to manage the advertising and media communication strategy for the SNCF brand. Agathe Mouly is supporting the digital transformation of the SNCF Group’s communication with the launch of the SNCF Social Room in 2016 and the overhaul of the SNCF.COM website in 2018. In 2019 she joined the teams of the SNCF Travel Marketing Department.
Sandrine CHAUVIN – Managing Editor Europe, Middle East and Latin America, LINKEDIN Actualités (tbc)
APRIL 8th 2021
10H45-11H45 - Enhancing your efficiency with nano-micro-influencers, youtubers, instagrammers, E-sporters and platforms.
Marie-Irene ROCHETTE DECOTTIGNY – Social Media Et Influence strategy Manager, ENGIE
Marie-Irène is Social media & E-influencer strategist at the Brand and Communication Department of the ENGIE Group. She provides strategic direction to develop the Group’s image on social networks and has developed an e-influence program to help people understand ENGIE’s #TransitionZeroCarbon vision. After a few years in the music world, Marie-Irène joined the Group in 2006 where she held various positions in communications (individual shareholder relations, BtoC). #SocialMedia & #IRL lover
Loic LAGARDE – Instagrammer, influencer
Electronic engineer (video games/e-commerce), Loïc has developed his talents in photography as he traveled. This passion became a profession when he was approached by Airbnb in 2011thanks to the Flickr photo sharing platform. He has photographed several thousand properties around the world. Over the last 10 years, Loïc has developed communities of more than 300,000 subscribers including 156,000 on Instagram. He has been working as a social network influencer, photographer and content creator since 2016. He was interviewed by Pauline Laigneau Founder of Gemmyo on her podcast channel “Le Gratin” #41.
Olivier LABORDE – Author, INNOVER OU DISPARAITRE
14H00-15H00 - Respecting consumer data in the age of artificial intelligence and facial recognition
Jean-Michel MIS – Deputy, VP cybersecurity study group/digital sovereignty, National Assembly
Member of the national digital council, CNUM, Deputy of the Loire. Member of the National Assembly’s Law Commission, co-rapporteur of the mission to assess the application of the law of 24 July 2015 on intelligence. He is vice-chairman of the study groups “Cyber security and digital sovereignty”, “Health and digital” and member of the study group “Digital economy of data, knowledge and artificial intelligence”.Jean-Michel MIS is also an associate member of the Commission Supérieure du Numérique et des Postes (CSNP).
Anne-Caroline TANGUY – Head of Analyst relations Southern Europe, AMAZON WEB SERVICE
Anne-Caroline Tanguy has more than 20 years of experience in marketing and communication functions within innovative companies. She provides strategic advice and tactical implementations in marketing and communication for companies to help them strengthen their relationships with their communities and ecosystems: customers, partners, employees, public authorities (French and European), media, analysts and influencers. She has dirigé́ the international marketing and communication of groups such as McAfee Intel, EMC, Lucent Technologies. She also has conseillé́ companies such as A10Networks, ServiceNow and DATA4.
Nicolas MARESCAUX – Deputy Director, Corporate Needs Responses and Innovation MACIF
After having worked in almost all the marketing professions: digital manager, offer, market and operational marketing manager, Nicolas Marescaux is involved in the application of artificial intelligence, robots (chatbot, voice bot…), throughout the insurance value chain. “Evolution is a fact, transformation is a state of mind.” Nicolas designs digital transformation programs to accelerate the adoption of insurance, banking and service solutions, reconciling technology and humanism. The use of data and analytics are underlying to its action.
Bernard RICHARD CANAVAGGIO – Directeur Marketing et Communication Région Europe Du Sud-Ouest, DEKRA
Bernard Richard-Canavaggio has a professional background rich in experience in the BtoB field. For the past 10 years, he has been International Marketing Director of Bureau Veritas and then Marketing and Communication Director of DEKRA (for the South-West Europe Region) where he sits on the Management Board. Within this European group, leader in risk prevention, Bernard Richard-Canavaggio supports its transformation and development: digitalization of customer relations, implementation of CRM, coordination of entities on issues of strategic markets and the matrix of services. The objective is to create an innovative value proposition in the era of IoT and AI. Bernard is committed to parity and sustainable enterprise.
Yohan WASMES-BENQUE – Head of Data Strategy, MICHELIN
Multi-entrepreneur and multicultural (French and Canadian), Yohan is passionate and experienced in data and digital strategy. Former Executive Academic Director Customize Program and Professor at HEC Paris and IESEG. Previous experience as Group CMO of Altares – Dun & Bradstreet, World Leader in Financial Information, Yohan joins Michelin in 2019 as Head of Data strategy to develop connected mobility solutions. Yohan is a graduate of HEC Paris and McGill University (Canada).
APRIL 9th 2021
10H45-11H45 - Questioning what a 'committed brand' is. The vision of the Advertisers' Club.
Edouard MARGAIN – Digital Director, Development and Strategic Marketing, LAVINIA
Edouard Margain caught the digital virus 12 years ago. At Fittingbox, a publisher of augmented reality solutions, before leading the EnjoySunglasses.com marketplace, sold in 2011 to Sensee, the online optics group created by Marc Simoncini. At Sensee, in charge of e-Commerce and Marketing operations for the leader in online optics. Since 2015, he has successively taken over the Digital Department and then the Development and Strategic Marketing Department of LAVINIA, with a triple objective: to develop the brand’s reputation, to support the growth of LAVINIA’s multiple activities (events, catering, retail and ecommerce) and to accompany the group’s transformation.
Armelle ROULLAND – Digital Director, Nestle Waters: Perrier, Hepar, Contrex…
Armelle Roulland has a rich marketing and sales background on international CPG brands, coupled with digital expertise acquired at Google during a one-year secondment, and founded an Ebusiness/digital acceleration structure at Nestlé Waters, whose brands are Perrier, San Pellegrino, Vittel, Contrex and Hépar. The objective is to go for more performance in the areas of digital media, data and ecommerce.
Quentin DELOBELLE – Director ccommunication and creation, Orange
Making data talk with creative or making creative more relevant with data… Advertising, media, digital, creative and brand development expert, two of Quentin Delobelle’s professional proudest accomplishments: creating the Sosh brand and winning a grand prize for the 2020 Engagement Communication Strategies for the campaign on the reasoned use of mobile phones. #passenmodeballon as well as the video of the year at the Sposora.du 2020 sports marketing trophies.
Xavier SIMON, Managing Director – CISION
With more than 25 years of experience in the field of media intelligence and new communication technologies, Xavier Simon is taking over the management of the Argus de la presse until its acquisition in February 2017 by the company Cision. He is appointed CEO of Cision France in February 2018. Today it serves over 11,000+ clients and is working to transform the PR, communication and influence marketing professions.
Karine TISSERAND – Director, CLUB DES ANNONCEURS