TUESDAY 31 MARCH 2020
10H45-11H45 - Shaping your marketing for more engagement
Laurence BORDRY – VP Innovation Lab- Marketing Global, ACCOR
Since 2013, Laurence has held various roles within the Accor Group: Communications and Digital Director for the Accor France brands, International Brand Director, VP Innovation Lab in Global Marketing. Today, Laurence contributes to creating new concepts and accelerating the Group’s transformation. Previously, Laurence Bordry worked at Iliad/Free as Brand and Communication Director, at the Partouche Group as Marketing and Communication Director, and at Galeries Lafayette as Marketing Director. President of the Club des Annonceurs, Laurence says: “The digital revolution and the societal revolution are at the heart of the issues facing our members, and I want to support them by drawing on the strength of our community’s collective intelligence. »
Geraud RABANY – Head of Brands, Groupe ADP – Aéroport de Paris
With a master’s degree in philosophy, graduate of CELSA. After 10 years in a design and advertising agency, he is committed to serving the leading brands in their market. For the past two years he has been head of brands for the ADP group, which includes a portfolio of 26 airports worldwide and numerous service brands.
Vincent AVANZI – Chief Poetic Officer, PLUME DU FUTUR
Vincent Avanzi is a Chief Poetic Officer, a new profession in France that already exists in Silicon Valley. His experiences in sales and marketing functions in large groups at Microsoft, EY, Dior have proven the effectiveness of storytelling that effectively engages an audience. Today, he enriches brand speeches in order to create more engagement. Vincent Avanzi is also a journalist at Les Echos and the author of 7 books including “Trouver son Point G-énial” (Marabout/Hachette). He has an innovative approach to the subjects of “purpose” and “sustainability”. He is a TEDx speaker, creates poetic speeches for international conventions, leads collective workshops on creativity and keynotes on the power of words that change the world.
15H15-16H15 - Focusing on innovative solutions for dealing with declining attention spans…
Virginie ROUBI – Chief Digital Officer, Dunlopillo, Simmons, Treca (GROUPE ADOVA)
Virginie Roubi is Director of the Digital Wake Up Business Unit. She is in charge of the digital transformation of the Adova Group, which publishes the Dunlopillo, Simmons and Treca bedding brands. In 2006, she created the 1st ecommerce website specialized in the sale of contact lenses in France: Malentille.com. In 2013, the brand is bought by the M6 group. M6’s objective was to invest in an emerging brand and give it the means to acquire a strong reputation among the general public through intensive advertising. After 3 years and very strong growth M6 sold malentille.com to the Afflelou Group. Virginie joined the Afflelou Group for 2 years to digitalize all the group’s brands while continuing the development of Malentille.com.
Michèle COME – Humorist & Storyteller, Come Inc Humor incorporated
With more than 20 years of experience in business innovation, Michele created ComeInc Humour Incorporated, to treat the subjects of business transformation with a sense of humour and a sense of humour. She also teaches entrepreneurship, and communication through humor, one of the best ways to get attention in a highly connected, omni-channel world.
Agathe MOULY – Customer Marketing Director, TGV inoui/SNCF
After 10 years spent in an advertising agency to support advertisers in their communication strategy and the deployment of their brands, Agathe joined SFR in charge of brand communication and then of retail communication and operational marketing for the SFR group. She joined SNCF in 2016 to manage the advertising and media communication strategy for the SNCF brand. Agathe Mouly is supporting the digital transformation of the SNCF Group’s communication with the launch of the SNCF Social Room in 2016 and the overhaul of the SNCF.COM website in 2018. In 2019 she joined the teams of the SNCF Travel Marketing Department.
François QUAIREL – Media Journalist, LA LETTRE PRO DE LA RADIO / LE POD
François Quairel is a media journalist in the professional press (La Lettre Pro de la Radio/Le POD), specialising in radio and podcasting. A graduate of the Bordeaux School of Journalism (IJBA) and of a business school, he has been a radio journalist, editor-in-chief and director of antennas for a group of local radio stations. He regularly speaks on media-related topics on television, at professional schools and conferences.
WEDNESDAY 1 APRIL 2020
10H45-11H45 - Enhancing your efficiency with nano-micro-influencers, youtubers, instagrammers, E-sporters and platforms.
Marie-Irene ROCHETTE DECOTTIGNY – Social Media Et Influence strategy Manager, ENGIE
Marie-Irène is Social media & E-influencer strategist at the Brand and Communication Department of the ENGIE Group. She provides strategic direction to develop the Group’s image on social networks and has developed an e-influence program to help people understand ENGIE’s #TransitionZeroCarbon vision. After a few years in the music world, Marie-Irène joined the Group in 2006 where she held various positions in communications (individual shareholder relations, BtoC). #SocialMedia & #IRL lover
Céline BECAUD – Influencer Relationships Manager, BNP Paribas
A graduate of SciencesPo Paris, Celine Becaud joined BNP Paribas in 2012, first as part of the team in charge of Brand (brand strategy, brand monitoring, brand identity). She joined the Social Media Group team in September 2018, with the mission to develop Influencer Relations for the Group.
Olivier LABORDE – Author, INNOVER OU DISPARAITRE
14H00-15H00 - Respecting consumer data in the age of artificial intelligence and facial recognition
Jean-Michel MIS – Deputy, VP cybersecurity study group/digital sovereignty, National Assembly
Member of the national digital council, CNUM, Deputy of the Loire. Member of the National Assembly’s Law Commission, co-rapporteur of the mission to assess the application of the law of 24 July 2015 on intelligence. He is vice-chairman of the study groups “Cyber security and digital sovereignty”, “Health and digital” and member of the study group “Digital economy of data, knowledge and artificial intelligence”.Jean-Michel MIS is also an associate member of the Commission Supérieure du Numérique et des Postes (CSNP).
Nicolas MARESCAUX – Business Transformer / ex. Marketer, GROUPAMA
After having worked in almost all the marketing professions: Digital manager, offer, market and operational marketing manager, Nicolas Marescaux is involved in the application of artificial intelligence AI, robots (chatbot, voice bot…), throughout the value chain in the insurance industry. “Evolution is a fact, transformation is a state of mind”. Nicolas designs digital transformation programs to accelerate the adoption of insurance, banking and services solutions, reconciling technology and humanism. The use of data and analytics are the underlying elements of his work.
Loïc PERON –Director Customer Success SEMEA & Benelux, VALIDITY
Loïc has been working in the world of CRM, customer loyalty and Data for almost 18 years. After having held various responsibilities, notably in the Automotive and Tourism sectors, he has been managing Validity’s customer support department for several years now. This department supports the major E-commerce players in Europe. In a context where consumers express a desire to personalize communications but also a commitment to the protection of their data (RGPD), Loïc and his team advise advertisers in the optimization of their data and email marketing strategies.
THURSDAY 2 APRIL 2020
10H45-11H45 - Questioning what a 'committed brand' is. The vision of the Advertisers' Club.
Edouard MARGAIN – Digital Director, Development and Strategic Marketing, LAVINIA
Edouard Margain caught the digital virus 12 years ago. At Fittingbox, a publisher of augmented reality solutions, before leading the EnjoySunglasses.com marketplace, sold in 2011 to Sensee, the online optics group created by Marc Simoncini. At Sensee, in charge of e-Commerce and Marketing operations for the leader in online optics. Since 2015, he has successively taken over the Digital Department and then the Development and Strategic Marketing Department of LAVINIA, with a triple objective: to develop the brand’s reputation, to support the growth of LAVINIA’s multiple activities (events, catering, retail and ecommerce) and to accompany the group’s transformation.
Armelle ROULLAND – Digital Director, Nestle Waters: Perrier, Hepar, Contrex…
Armelle Roulland has a rich marketing and sales background on international CPG brands, coupled with digital expertise acquired at Google during a one-year secondment, and founded an Ebusiness/digital acceleration structure at Nestlé Waters, whose brands are Perrier, San Pellegrino, Vittel, Contrex and Hépar. The objective is to go for more performance in the areas of digital media, data and ecommerce.
Quentin DELOBELLE – Director ccommunication and creation, Orange
Making data talk with creative or making creative more relevant with data… Advertising, media, digital, creative and brand development expert, two of Quentin Delobelle’s professional proudest accomplishments: creating the Sosh brand and winning a grand prize for the 2020 Engagement Communication Strategies for the campaign on the reasoned use of mobile phones. #passenmodeballon as well as the video of the year at the Sposora.du 2020 sports marketing trophies.
Karine TISSERAND – Director, CLUB DES ANNONCEURS
15H15-16H15 - Finding out about examples of digital marketing campaigns that are changing the world.
Bernard RICHARD CANAVAGGIO – Marketing and Communication Director South-West Europe Region, DEKRA
Catherine BUCH FAURE – Manager communication, ONU FEMMES FR
Catherine Buch Faure was Marketing, Brand and Communication Manager at FEMIX’SPORTS , Brand and Advertising Manager at AXA France, International Account Director at Mc Cann Erickson, member of the Board of Directors of the Club des Annonceurs and member of the Board of Directors of Union des Marques. Her last campaign won the Gold 2020 Award for Strategy in the general interest communication category.