WORKSHOPS

31 March 2020 10h15 to 10h45 AGORA E-MARKETING EXHIBITOR PITCH

Organized by AEP Digital

Your SEO is no longer progressing : SEO tactics in 2020 to (re) take off

Google has regularly improved its crawl and indexing criteria in recent years. Our experts will review the SEO techniques and optimizations that work in 2020. Around practical cases, they will detail the strategies that are performing and you can discuss with them the actions to be implemented in order to (re) boost your SEO.

Speakers:

31 March 2020 14h45 to 15h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by VIDEOMENTHE

How to subtitle your videos in + 110 languages, easily, quickly and cost-effectively?

Product presentation, customer use case, snack content, internal communication, training...: add multilingual subtitles to your videos allows to engage a wider audience and to reach an international target. But how to include subtitled video in your digital strategy?

During this workshop, Videomenthe will present Eolementhe CC, its web-based solution for automatic subtitling in 112 languages, with human revision. We'll discuss the pros of the subtitling and give you keys to add professional subtitles to your videos, 5x more quickly and cost-effectively.

Programme: real-time demo, uses-cases (European Parliament and France Médias Monde) and discussion!

Speaker:

Muriel LE BELLAC
CEO – VIDEOMENTHE

1 April 2020 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by AEP Digital

How to use personas on Google Ads? The winning methods to make profitable expenses.

Your acquisition strategy must imperatively exploit the full potential of audiences. Google Ads offers an increasingly rich targeting of personas in order to always better target the Internet user. Based on concrete cases, we will show you how to get the most out of your investments and campaigns.

Speaker:

Laurent FORTE
Managing Partner – AEP DIGITAL

1 April 2020 11h45 to 12h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by CISION

What if engagement was the best strategy for influence?

While responsible consumption is the big thing, brands must today carry values, ethics, and a societal or environmental role.

Responsible and sustainable commitment would then be the key for marketers to earn influence with their audiences: from employees, to customers through communities on socials, influencers or media...

Where does the truth stand? Does a committed brand perform better and under what conditions? Is it a simple marketing trend or a question of brand survival? What impact does this have on our marketing businesses? How can we transform ourselves and lead these changes within our organisation?

Speaker:

Cyndie BETTANT
Directrice Communication & Influence – CISION