WORKSHOPS

1 September 2020 10h15 to 10h45 AGORA E-MARKETING EXHIBITOR PITCH

Organized by AEP Digital

Your SEO is no longer progressing : SEO tactics in 2020 to (re) take off

Google has regularly improved its crawl and indexing criteria in recent years. Our experts will review the SEO techniques and optimizations that work in 2020. Around practical cases, they will detail the strategies that are performing and you can discuss with them the actions to be implemented in order to (re) boost your SEO.

Speakers:

1 September 2020 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by TOUCH & SELL

Sales Tech : a marketing-driven sales innovation

with special guest Nadia Quire, Disney,  Head of marketing

1 September 2020 11h45 to 12h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by Mention Me

How to use your existing customers to supercharge your growth ?

Engage your existing customers, increase lifetime value, and drive referrals 

• Market insights 
• 4 secrets for a successful referral program 
• Quizz 
• Questions/Answers 

Speaker:

Thibaut BEHAGHEL
General Director France – MENTION ME

1 September 2020 12h30 to 13h00 AGORA E-MARKETING EXHIBITOR PITCH

Organized by ACTIVETRAIL

Why use Marketing Automation and what for ?

Marketing Automation is THE solution to deliver more value to your targets, by delivering personalized and contextualized content, at the right time, for more engagement and conversions.

Although it is still underused by many companies, Marketing Automation is essential to the success of your marketing strategy.

It will ensure you the success of your omnichannel campaigns and guarantee you a good ROI!

Around concrete cases, and in particular their client April International Care, ActiveTrail reviews the key success factors of Marketing Automation.

Find out why Marketing Automation is a precious ally for your sales teams!

Conference Moderators:

Speakers:

1 September 2020 14h00 to 14h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by INFINITELAMBDA

A Modern Data platform for Fintech

During this presentation,  we will show data platform that we have developed for our Fintech customer Dozens - we will different problematic as :

- Marketing : Which Facebook Ad brings you the customers with the highest LTV

- Finance : How big data can help you to limit fraudster

Conference Moderator:

Adrien BOUTREAU
French director – INFIITELAMBDA

1 September 2020 14h45 to 15h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by VIDEOMENTHE

How to subtitle your videos in + 110 languages, easily, quickly and cost-effectively?

Product presentation, customer use case, snack content, internal communication, training...: add multilingual subtitles to your videos allows to engage a wider audience and to reach an international target. But how to include subtitled video in your digital strategy?

During this workshop, Videomenthe will present Eolementhe CC, its web-based solution for automatic subtitling in 112 languages, with human revision. We'll discuss the pros of the subtitling and give you keys to add professional subtitles to your videos, 5x more quickly and cost-effectively.

Programme: real-time demo, uses-cases (European Parliament and France Médias Monde) and discussion!

Speaker:

Muriel LE BELLAC
CEO – VIDEOMENTHE

1 September 2020 15h30 to 16h00 AGORA E-MARKETING EXHIBITOR PITCH

Organized by Wiidii

Wiidii’s personal assistant is at the service of all the brand’s customers

Dedicated to all companies and brands, Wiidii’s personal assistant can manage all types of requests (up to finalisation of transactions) with a friendly and pro-active approach. Being able to listen and understand its users, enables them to access quality content according to their tastes and preferences. Capable of handling all their time-consuming tasks (reservations, purchases, reminders and much more) freeing the mind from daily preoccupations. Available as a white label, Wiidii's personal assistant adopts the company's corporate identity for a customised application that is completely in line with the brand's identity.

Combining artificial intelligence and human intelligence, it creates a personal assistant for your daily life and designed for an exceptional, personalised, and high-quality service. Made possible by technology developed by Wiidii.

Wondering how this collaboration of AI and humans create an exceptional and personalised customer experience?

Cédric Dumas, CEO, and Christophe Camicas, CTO, will explain how Wiidii's personal assistant is capable of transforming companies' and brands' customer experience by offering an unparalleled quality of service.

Speakers:

2 September 2020 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by AEP Digital

How to use personas on Google Ads? The winning methods to make profitable expenses.

Your acquisition strategy must imperatively exploit the full potential of audiences. Google Ads offers an increasingly rich targeting of personas in order to always better target the Internet user. Based on concrete cases, we will show you how to get the most out of your investments and campaigns.

Speaker:

Laurent FORTE
Managing Partner – AEP DIGITAL

2 September 2020 11h45 to 12h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by CISION

What if engagement was the best strategy for influence?

While responsible consumption is the big thing, brands must today carry values, ethics, and a societal or environmental role.

Responsible and sustainable commitment would then be the key for marketers to earn influence with their audiences: from employees, to customers through communities on socials, influencers or media...

Where does the truth stand? Does a committed brand perform better and under what conditions? Is it a simple marketing trend or a question of brand survival? What impact does this have on our marketing businesses? How can we transform ourselves and lead these changes within our organisation?

Speaker:

Cyndie BETTANT
Directrice Communication & Influence – CISION

3 September 2020 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by WOÔ

The Keys to an Ethical Influencer Program

2019 was the year when influencers and brands became aware of the need for a more ethical and responsible collaboration. Find out how in 2020 the environment, sponsorship and transparency will transform our daily lives as followers and why you will find yourself liking influence campaigns more often...

Speaker:

Brian LEAVY
Senior Strategy Advisor – WOÔ