WORKSHOPS

7 April 2021 10h15 to 10h45 AGORA E-MARKETING EXHIBITOR PITCH

Organized by AEP Digital

Your SEO is no longer progressing : SEO tactics to (re) take off

Google has regularly improved its crawl and indexing criteria in recent years. Our experts will review the last SEO techniques and optimizations that work. Around practical cases, they will detail the strategies that are performing and you can discuss with them the actions to be implemented in order to (re) boost your SEO.

Conference Moderator:

Bruno LINN
Manager – AEP DIGITAL

Speaker:

Jean Philippe GRONIER
Consultant – AEP DIGITAL

7 April 2021 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by TOUCH & SELL

Master your brand image during your sales appointments

with special guest Pierre Garel, Histoire et Patrimoine, Marketing and Digital Communication executive

Speaker:

Pierre GAREL
Marketing & digital communication – HISTOIRE ET PATRIMOINE

7 April 2021 12h30 to 13h00 AGORA E-MARKETING EXHIBITOR PITCH

Organized by ACTIVETRAIL

Why use Marketing Automation and what for ?

Marketing Automation is THE solution to deliver more value to your targets, by delivering personalized and contextualized content, at the right time, for more engagement and conversions.

Although it is still underused by many companies, Marketing Automation is essential to the success of your marketing strategy.

It will ensure you the success of your omnichannel campaigns and guarantee you a good ROI!

Around concrete cases, and in particular their client April International Care, ActiveTrail reviews the key success factors of Marketing Automation.

Find out why Marketing Automation is a precious ally for your sales teams!

Conference Moderators:

Speakers:

7 April 2021 14h00 to 14h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by INFINITELAMBDA

The New Era of Integrated Analytics Dataplatform

During this presentation,  we will present :

- New Kpis develop this year for our customers

- Our new product to create an analytics data platform in few clics : it gives you the opportunity to plug and unplug data source quickly, and test your KPIs : ie. which social network gives me better ROI  (Google Ads? Facebook Ads? Insta?)

Conference Moderator:

Adrien BOUTREAU
French director – INFIITELAMBDA

7 April 2021 14h45 to 15h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by VIDEOMENTHE

How to subtitle your videos in + 110 languages, easily, quickly and cost-effectively?

Product presentation, customer use case, snack content, internal communication, training...: add multilingual subtitles to your videos allows to engage a wider audience and to reach an international target. But how to include subtitled video in your digital strategy?

During this workshop, Videomenthe will present Eolementhe CC, its web-based solution for automatic subtitling in 112 languages, with human revision. We'll discuss the pros of the subtitling and give you keys to add professional subtitles to your videos, 5x more quickly and cost-effectively.

Programme: real-time demo, uses-cases (European Parliament and France Médias Monde) and discussion!

Speaker:

Muriel LE BELLAC
CEO – VIDEOMENTHE

7 April 2021 15h30 to 16h00 AGORA E-MARKETING EXHIBITOR PITCH

Organized by Wiidii

Wiidii’s personal assistant is at the service of all the brand’s customers

Dedicated to all companies and brands, Wiidii’s personal assistant can manage all types of requests (up to finalisation of transactions) with a friendly and pro-active approach. Being able to listen and understand its users, enables them to access quality content according to their tastes and preferences. Capable of handling all their time-consuming tasks (reservations, purchases, reminders and much more) freeing the mind from daily preoccupations. Available as a white label, Wiidii's personal assistant adopts the company's corporate identity for a customised application that is completely in line with the brand's identity.

Combining artificial intelligence and human intelligence, it creates a personal assistant for your daily life and designed for an exceptional, personalised, and high-quality service. Made possible by technology developed by Wiidii.

Wondering how this collaboration of AI and humans create an exceptional and personalised customer experience?

Cédric Dumas, CEO, and Christophe Camicas, CTO, will explain how Wiidii's personal assistant is capable of transforming companies' and brands' customer experience by offering an unparalleled quality of service.

Speakers:

8 April 2021 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by AEP Digital

How to use personas on Google Ads? The winning methods to make profitable expenses.

Your acquisition strategy must imperatively exploit the full potential of audiences. Google Ads offers an increasingly rich targeting of personas in order to always better target the Internet user. Based on concrete cases, we will show you how to get the most out of your investments and campaigns.

Speaker:

Laurent FORTE
Managing Partner – AEP DIGITAL

8 April 2021 11h45 to 12h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by CISION

What if engagement was the best strategy for influence?

While responsible consumption is the big thing, brands must today carry values, ethics, and a societal or environmental role.

Responsible and sustainable commitment would then be the key for marketers to earn influence with their audiences: from employees, to customers through communities on socials, influencers or media...

Where does the truth stand? Does a committed brand perform better and under what conditions? Is it a simple marketing trend or a question of brand survival? What impact does this have on our marketing businesses? How can we transform ourselves and lead these changes within our organisation?

Speaker:

Cyndie BETTANT
Directrice Communication & Influence – CISION

8 April 2021 14h45 to 15h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by COMPOS JULIOT

Maestro : la solution de gestion de contenu E2E pour une communication cohérente.

1. Pourquoi vouloir intégrer un solution de contenu E2E ?

2. PIM/DAM/Project le trio gagnant
   

3. Organiser sa campagne de communication omnicanale avec Maestro

4. Le gain : cohérence, productivité et intimité client

Conference Moderator:

Simon BACONNAIS
CTO/CIO – COMPOS JULIOT

8 April 2021 15h30 to 16h00 AGORA E-MARKETING EXHIBITOR PITCH

Organized by GETQUANTY

BACK TO BUSINESS

Conference Moderators:

Speaker:

Eric BOEREZ
Traffic Manager – ODIENS

9 April 2021 10h15 to 10h45 AGORA E-MARKETING EXHIBITOR PITCH

Organized by E-COMMERCE NATION

Évoluer en e-commerce: méthodologie de la veille aux compétences

Dans la jungle du digital, il n'est pas simple de se frayer un chemin pour son activité en ligne. 

La problématique est simple: Comment franchir des caps et quelles compétences cibler pour se développer ?

Durant cette intervention, Nicolas J.Chevalier, Explorateur en chef de la Nation du E-Commerce vous présente sa méthodologie pour auditer votre activité et grandir en ligne.

Speaker:

Nicolas J. CHEVALIER
Fondateur & Explorateur En Chef De La Nation – E-COMMERCE NATION

9 April 2021 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by WOÔ

The Keys to an Ethical Influencer Program

2019 was the year when influencers and brands became aware of the need for a more ethical and responsible collaboration. Find out how in 2020 the environment, sponsorship and transparency will transform our daily lives as followers and why you will find yourself liking influence campaigns more often...

Speaker:

Brian LEAVY
Senior Strategy Advisor – WOÔ

9 April 2021 11h45 to 12h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by 2EMOTION

Video marketing : Lessons 2020 for a successful 2021 strategy

With more than a decade of expertise in video marketing strategies, 2Emotion draws with you the lessons of 2020 and offers you the keys to succeed in your 2021 video content production strategy. Mastering the current digital trends and behaviors of your audiences to offer them content that meets their expectations is the challenge for companies today who want to remain in control of their digital communication.

Conference Moderator:

Stephanie PAROT
Associate director – 2EMOTION