Program

1 April 2020 10H45 to 11H45 AMPHITHEATER PLENARY CONFERENCE

Enhancing your efficiency with nano-micro-influencers, youtubers, instagrammers, E-sporters and platforms.

Nano, micro-influencers are an integral part of marketing campaigns. The involvement of their communities also reinforces the impact of your action plans.

Conference Moderator:

Olivier LABORDE
Author – "INNOVER OU DISPARAITRE"

Speakers:

1 April 2020 14H00 to 15H00 AMPHITHEATER PLENARY CONFERENCE

Respecting consumer data in the age of artificial intelligence and facial recognition

Taking stock of the use of CRM, data protection, marketing automation in B2B and B2C, two years after the implementation of the GDPR.

Speakers:

31 March 2020 10H45 to 11H45 AMPHITHEATER PLENARY CONFERENCE

Shaping your marketing for more engagement

The company’s essential purpose is its internal marketing and communication department. What are the strategies for positioning your brand, committing and engaging consumers by blending meaning and performance.

Conference Moderator:

Cécile DELETTRE
EXPERT MARKETING & COMMUNICATION INTERNATIONALE – -

Speakers:

2 April 2020 10H45 to 11H45 AMPHITHEATER PLENARY CONFERENCE

Questioning what a ‘committed brand’ is. The vision of the Advertisers’ Club.

How to meet consumer expectations, what actions to implement internally and externally.

Conference Moderator:

Karine TISSERAND
Director – CLUB DES ANNONCEURS

31 March 2020 10h15 to 10h45 AGORA E-MARKETING EXHIBITOR PITCH

Organized by AEP Digital

Your SEO is no longer progressing : SEO tactics in 2020 to (re) take off

Google has regularly improved its crawl and indexing criteria in recent years. Our experts will review the SEO techniques and optimizations that work in 2020. Around practical cases, they will detail the strategies that are performing and you can discuss with them the actions to be implemented in order to (re) boost your SEO.

Speakers:

31 March 2020 10h45 to 11h45 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CYBERCITÉ

You're going to miss the SEO redesign of your site, and here's why!

No solution to create websites is 100% SEO compliant natively: advertisers' needs are often user-focused and innovative and/or fashionable technologies. Ignorance of googlebot functions often leads to strategic choices that put SEO in the background. At a time when we are looking at figures, however, it is essential to make corrections, or to rectify alarming situations in order to recover an audience that has "mysteriously disappeared". These sticking plasters could be avoided by integrating and prioritizing SEO in your processes. Our little museum of the horrors of failed overhauls explains how to avoid these pitfalls!

Speaker:

Alban RENARD
RESPONSABLE PÔLE SEO – CYBERCITÉ

31 March 2020 11h15 to 12h00 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Boost Your Digital Marketing Strategy With Social Proof & Customer Reviews

How to boost your digital marketing strategy in 2020?

Conference Moderator:

Smaïl MAAKIK
Digital Marketing Expert – CULTURBAN

Speaker:

Brahim BEN HELAL
Director of Strategic Development – TRUSTPILOT

31 March 2020 11h15 to 12h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CISION

What if engagement was the best strategy for influence?

While responsible consumption is the big thing, brands must today carry values, ethics, and a societal or environmental role.

Responsible and sustainable commitment would then be the key for marketers to earn influence with their audiences: from employees, to customers through communities on socials, influencers or media...

Where does the truth stand? Does a committed brand perform better and under what conditions? Is it a simple marketing trend or a question of brand survival? What impact does this have on our marketing businesses? How can we transform ourselves and lead these changes within our organisation?

Speaker:

Cyndie BETTANT
Directrice Communication & Influence – CISION

31 March 2020 11h15 to 12h00 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by 2EMOTION

Video in the digital age: Organization & Tool to internalize content creation

In the digital world where time is accelerating, how can we make people want to be informed, to learn, to understand? Digital teams have to adapt quickly to the new behaviors of their audience on the web. How can they organise themselves to offer video content that meets today's expectations? 2Emotion, publisher of the first collaborative platform for simplified video creation, gives you the keys to get there.  Companies, who have adopted it, see their user experience improve, maximise the visibility and sharing of their content and enjoy the luxury of creative freedom without constraints. 

Translated with www.DeepL.com/Translator (free version)

Speaker:

Stéphanie PAROT
ASSOCIATE DIRECTOR – 2EMOTION

31 March 2020 12h15 to 13h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Dolist

Web & Email accessibility: in 2020, increase your chances to engage your audience!

Conference Moderator:

Dorothée SORIN
Studio Director – DOLIST

Speakers:

31 March 2020 14h00 to 15h00 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CYBERCITÉ

Google, Facebook, Instagram, LinkedIn, Amazon, Pinterest... Which platforms for my business?

Platforms are everywhere and occupy the uses of the web. To streamline your efforts and investments, we offer you a tool to select those that are most relevant to your business model and objectives.

We share with you the best practices for disseminating your content and ensuring its visibility. We show you how to take advantage of advertising consoles to develop your sales, prospects, store traffic and brand. Finally, we will present techniques to enrich your data and better understand your audiences and customers.

Speaker:

Edward GROSPIRON
Responsable Pôle Conseils & Média – CYBERCITÉ

31 March 2020 14h00 to 14h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Zohra BELMAHDI Textbroker - Louis CHEVANT Smartkeyword

SEO in 2020 : content strategy challenges for e-commerce websites.

In a context of hyper-competitive online sales, e-commerce websites rely on SEO on Google to control their acquisition costs (SEA...). We will outline the best content strategies of e-commerce websites and we will show you their multiple impact on their SEO, user experience, conversions and ROI.

=> E-COMMERCE - SEO - CONTENT MARKETING

Speakers:

31 March 2020 14h45 to 15h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by VIDEOMENTHE

How to subtitle your videos in + 110 languages, easily, quickly and cost-effectively?

Product presentation, customer use case, snack content, internal communication, training...: add multilingual subtitles to your videos allows to engage a wider audience and to reach an international target. But how to include subtitled video in your digital strategy?

During this workshop, Videomenthe will present Eolementhe CC, its web-based solution for automatic subtitling in 112 languages, with human revision. We'll discuss the pros of the subtitling and give you keys to add professional subtitles to your videos, 5x more quickly and cost-effectively.

Programme: real-time demo, uses-cases (European Parliament and France Médias Monde) and discussion!

Speaker:

Muriel LE BELLAC
CEO – VIDEOMENTHE

31 March 2020 15h00 to 15h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRUSTPILOT

Google & Customer Reviews: Everything You Need To Know

If you want to increase your organic trafic from Google, or you need to improve your Google Ads campaigns, you can take advantage of your customer reviews. We'll share with you all you need to know about Google and customer reviews.

Conference Moderator:

Brahim BEN HELAL
Director Of Strategic Development – TRUSTPILOT

Speaker:

Smaïl MAAKIK
Digital Marketing Consultant – CULTURBAN

31 March 2020 15h15 to 16H15 AMPHITHEATER PLENARY CONFERENCE

Focusing on innovative solutions for dealing with declining attention spans...

With the multiplication of channels, messaging, mailing, social networks and the hyper solicitation of consumers, attention span is decreasing. How can we level the playing field and find solutions for more impact?

Conference Moderator:

François QUAIREL
Media Journalist – LE MEILLEUR DU PODCAST

Speakers:

31 March 2020 16h00 to 16h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRACKAD

Improve lead generation with offline conversion tracking from Google Ads

As part of its partnership with Google, TrackAd develops functionalities to maximize the Offline Conversion Tracking of Google Ads. Speakers from TrackAd and Google will present how :

- Follow the conversion of leads initiated online and converted offline via a call center or in-store

- Injecting the real value and status of leads into Google Ads

- Increase the efficiency of smart bidding of Google Ads

Speakers:

31 March 2020 16h00 to 16h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Semji

Google BERT, EAT : Best practices and success stories with impressive results

How to leverage the latest Google updates for your SEO and content strategies? Discover through concrete examples how 3 companies (Mano Mano, Legalstart, Macif) has taken the advantage of Google updates, what levers they've used, and what impressive results have been achieved.

Discover Nicolas Nguyen's insights (CEO of Semji, SEO expert for 10 years) to understand which strategy they used to reach their objectives. Thanks to his expertise, you will identify the SEO / Content challenges, best practices and opportunities of search marketing's future.

Conference Moderator:

Nicolas NGUYEN
CEO – SEMJI

31 March 2020 16h30 to 17h30 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SPLIO

Loyalty differently: make on & offline interactions the new engine of your loyalty programme

How can we build loyalty today when digital has blurred the difference between a customer and a prospect, when all channels lead to mobile and when loyalty has become volatile and can no longer be measured solely by the transaction?

Splio proposes to marketers to reinvent loyalty and to set up a new kind of loyalty program through which it is possible to integrate customers and prospects in a single engagement dynamic, to build a lasting relationship at the heart of the mobile, "the new place to be" for marketers, and to build a profitable loyalty program at a time when the transaction alone can no longer guarantee profitability. Use cases, strategy and neo loyalty platform will be in the spotlight to respond to these new issues.

Speaker:

Sandra FERNANDES
Marketing and Communication Director – SPLIO

1 April 2020 10h45 to 11h45 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CYBERCITÉ

Social Media : Back to basics !

For some time now, we have been witnessing a form of social burn out: over-solicited and weary audience, infobesity and fake news, loss of trust in social platforms, free fall of reach and difficulty to engage, speaking out that is smoothing out because it is too marketed... The use of social networks is becoming more professional and tends towards industrialization and standardization. How to emerge? How to make sense? Find more spontaneity and authenticity? Gain in creativity and differentiation?

Let's take a step up, let's take a breather and discuss together about the future of social networks to serve your marketing objectives!

Speaker:

Audrey MAGNOLI
Directrice – ONLYSO (GROUPE CYBERCITÉ)

1 April 2020 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by AEP Digital

How to use personas on Google Ads? The winning methods to make profitable expenses.

Speaker:

Laurent FORTE
Managing Partner – AEP DIGITAL

1 April 2020 11h45 to 12h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by CISION

What if engagement was the best strategy for influence?

While responsible consumption is the big thing, brands must today carry values, ethics, and a societal or environmental role.

Responsible and sustainable commitment would then be the key for marketers to earn influence with their audiences: from employees, to customers through communities on socials, influencers or media...

Where does the truth stand? Does a committed brand perform better and under what conditions? Is it a simple marketing trend or a question of brand survival? What impact does this have on our marketing businesses? How can we transform ourselves and lead these changes within our organisation?

Speaker:

Cyndie BETTANT
Directrice Communication & Influence – CISION

1 April 2020 12h15 to 13h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by MELTWATER

How to create engaging and authentic influencing campaigns in 2020?

Influence marketing has developed phenomenally in recent years. This democratization has inevitably led to a weariness among Internet users, who feel what is called influence marketing fatigue when faced with the numerous sponsored posts in their news feed. The cause of this fatigue: content that is too repetitive, of low quality and above all a sometimes blatant lack of authenticity, too far removed from real life. How to design an engaging and authentic influencer campaign in 2020?

Speaker:

Ismaïl TAHRI
STRATEGIC ACCOUNTS EXECUTIVE – MELTWATER

1 April 2020 12h15 to 13h00 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Dolist

Email marketing: 5 successful tips to get out of the shadows

Conference Moderators:

1 April 2020 14h00 to 14h45 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by EXPLORE

Data intelligence at the service of lead generation, the example of company relocations

EXPLORE, an expert in data intelligence, identifies companies' mobility projects upstream and provides key information: origin/destination, deadline, surface area, number of positions transferred, main contact person... During this workshop, we will identify business opportunities but also the threats that company moves represent for the world of BtoB services. We will also discuss how Artificial Intelligence, based on EXPLORE's 20 years of historical data, can help to identify companies' propensity for mobility, and even anticipate business transfers.

Translated with www.DeepL.com/Translator (free version)

Speakers:

1 April 2020 14h00 to 14h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by 2EMOTION

Video marketing : Lessons 2019 for a successful 2020 strategy

With more than a decade of expertise in video marketing strategies, 2Emotion draws with you the lessons of 2019 and offers you the keys to succeed in your 2020 video content production strategy. Mastering the current digital trends and behaviors of your audiences to offer them content that meets their expectations is the challenge for companies today who want to remain in control of their digital communication.

Speaker:

Stéphanie PAROT
ASSOCIATE DIRECTOR – 2EMOTION

1 April 2020 14h00 to 15h00 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CYBERCITÉ

Google Analytics: from stats to conversion optimization

Google's flagship product is not just a cold statistical collection tool. By pushing its configurations beyond the native, it is possible to make it talk to quickly find quicks wins that will improve the conversion rate of your site. Whether you are a content site, a lead site or an E-commerce site, don't miss the implementation of an innovative advanced branding plan, no longer based on native KPIS, but on KPIS for improving navigation, reading, form submission or E-commerce transaction.

Speaker:

Cédric SONREL
Responsable Veille Outils Et Méthodes – CYBERCITÉ

1 April 2020 15h00 to 15h45 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by LEOO

The decade 2020 will be the decade of data-driven customer loyalty

The evolution of technologies and the new balance around customer data are creating the conditions for a loyalty revolution:

• Unification and enrichment of customer data
• Personalization through all points of contact
• Enrichment of marketing automation scenarios
• Artificial intelligence, in particular scoring and machine learning
• New deal of customer consent on access to his data

Speaker:

Etienne ODDON
CEO – LEOO

2 April 2020 15h15 to 16H15 AMPHITHEATER PLENARY CONFERENCE

Finding out about examples of digital marketing campaigns that are changing the world.

Among the digital campaigns, find out about those that make sense for consumers andreinforce the ROI objectives of marketers.

Speakers: