Program
program 2020
- 22 June 2021
- 23 June 2021
- 24 June 2021
- All
COWORKEES
How to succeed in your digital projects with freelancers?Digital agencies no longer have a monopoly on skills. Thanks...
AEP Digital
Your SEO is no longer progressing : SEO tactics to (re) take offGoogle has regularly improved its crawl and indexing criteria in...
CAPENCY
CAP ID MOBILE: Facilitate and secure the digital identity of your customersDiscover the new CAP ID MOBILE solution to simplify and...
ONLYSO (GROUPE CYBERCITÉ)
Social Media : Back to basics !Depuis quelque temps, nous assistons à une forme de social...
- Shaping your marketing for more engagement
The company’s essential purpose is its internal marketing and communication...
TOUCH & SELL
Master your brand image during your sales appointmentswith special guest Pierre Garel, Histoire et Patrimoine, Marketing and...
2EMOTION
Video in the digital age: Organization & Tool to internalize content creationIn the digital world where time is accelerating, how can...
CISION
What if engagement was the best strategy for influence?While responsible consumption is the big thing, brands must today...
ONETRUST
Don't Let the GDPR Kill Your Marketing Strategy: Maximizing Opt-In and Building a Compliant Marketing ProgramGlobal privacy laws like the EU’s General Data Protection Regulation...
PITCHY
40 videos, less than 6 months, 0 video skill : Discover the GIPHAR Case StudyDiscover the GIPHAR case study with Caroline Sautereau du Part,...
TRUSTPILOT
E-Commerce: How To Optimize The Digital Customer Journey To Boost SalesWe'll focus on how to optimize the new digital customer...
ADOBE
Letsignit / Adobe: a love & performance story between a small business enterprise and their marketing automationSuccess story: how marketing automation helped Letsignit improve their business...
ACTIVETRAIL
Why use Marketing Automation and what for ?Marketing Automation is THE solution to deliver more value to...
CYBERCITÉ
Google, Facebook, Instagram, LinkedIn, Amazon, Pinterest... Which platforms for my business?Platforms are everywhere and occupy the uses of the web....
PLAYPLAY
10 tips to boost your video content engagementStorytelling, content production, distribution channels... PlayPlay shares with you its...
SHOWPAD France
Enablement, the new engine for growth + French customer case studiesEven before these uncertain economic times, innovative B2B leaders were...
netlinking.fr
Content and backlink: THE WINNING duo to be visible on Google's 1st pageContent is king, it's no longer a secret. Brand content,...
Zohra BELMAHDI Textbroker - Louis CHEVANT Smartkeyword
SEO in 2020 : content strategy challenges for e-commerce websites.In a context of hyper-competitive online sales, e-commerce websites rely...
INFINITELAMBDA
The New Era of Integrated Analytics DataplatformDuring this presentation, we will present : - New Kpis...
VIDEOMENTHE
How to subtitle your videos in + 110 languages, easily, quickly and cost-effectively?Product presentation, customer use case, snack content, internal communication, training...:...
SOLOCAL
Sign networks, think global, act local! Simplify all your local digital communication and boost your business.Signs organized in networks need to harmonize and make their...
TRUSTPILOT
Google & Customer Reviews: Everything You Need To KnowIf you want to increase your organic trafic from Google,...
MADE IN
Influence Marketing : the keys to an impactful strategyInfluence marketing is still growing in 2020. To ensure a...
PRIMELIS
SEOxSEM: Create smart syngeries to increase profitabilitySEO and SEA are essential tools for any acquisition strategy....
- Focusing on innovative solutions for dealing with declining attention spans...
With the multiplication of channels, messaging, mailing, social networks and...
SALESAPPS
KPI et ROI du Sales Enablement: Pilotez activement votre croissance commercialeMettre en place une stratégie de Sales Enablement s’inscrit naturellement...
Wiidii
Wiidii’s personal assistant is at the service of all the brand’s customersDedicated to all companies and brands, Wiidii’s personal assistant can...
TRACKAD
How to generate many more leads with Google AdsThis workshop is dedicated to all actors whose objective of...
Sendinblue
Email deliverability: how to land your email campaigns in your clients' inboxLanding your email campaigns in your customers' inbox doesn't happen...
Semji
SEO : How to create an Effective Semantic Cocoon and rank higher on Google ?Manomano, Legalstart, Macif ... Those companies have all experienced exceptional...
MEET YOUR DATA
SPLIO
Loyalty differently: make on & offline interactions the new engine of your loyalty programmeHow can we build loyalty today when digital has blurred...
MONDAY.COM
monday.comMonday is a flexible Work OS, where teams create and...
SMARTKEYWORD
10 SEO commandments to supercharge your e-com site's performanceWe will reveal 100% of the key SEO best practices...
Guest Suite
Entrust your communication to your clients, leveraging the power of customer reviews!+60% turnover, +275% traffic from Google my Business, +400% increase...
BusyBiz
Event Marketing : tools and strategies to boost engagement… and ROI !Let them who have never been to an event knowing...
FULL PERFORMANCE
Self-finance your growth through paid performance campaigns - Example in Ecommerce BtoB with materiel-CHR-pro.comSwitching the management of its e-commerce activity from a "marketing...
CYBERCITÉ
You're going to miss the SEO redesign of your site, and here's why!No solution to create websites is 100% SEO compliant natively:...
- Enhancing your efficiency with nano-micro-influencers, youtubers, instagrammers.
Nano, micro-influencers are an integral part of marketing campaigns. The...
AEP Digital
How to use personas on Google Ads? The winning methods to make profitable expenses.Your acquisition strategy must imperatively exploit the full potential of...
TRUSTPILOT
Boost Your Digital Marketing Strategy With Social Proof & Customer ReviewsHow to boost your digital marketing strategy in 2020?
netlinking.fr
Content and backlink: THE WINNING duo to be visible on Google's 1st pageContent is king, it's no longer a secret. Brand content,...
SALESAPPS
Augmentez l’impact commercial de vos présentations à distance avec le Sales EnablementQuel que soit l’objectif de la démarche (écologique, économique, déploiement...
PITCHY
Pitchy : Videos for your business. Easy.You have : The will to use video in your...
PlayPlay
How did Bouygues Immobilier boost its video strategy with PlayPlay?Video is already a must-have for companies. The true revolution...
CISION
What if engagement was the best strategy for influence?While responsible consumption is the big thing, brands must today...
MELTWATER
How to create engaging and authentic influencing campaigns in 2020?Influence marketing has developed phenomenally in recent years. This democratization...
Survey-Magazine & Soft Concept
What is Artificial Intelligence in clear terms and how to use it immediately on your own dataArtificial intelligence is undoubtedly the major disruptor for the coming...
- Respecting consumer data in the age of artificial intelligence and facial recognition
Taking stock of the use of CRM, data protection, marketing...
ADVALO
Leverage AI and data to boost the omnichannel performance of marketing campaigns, with a testimonial from BUTThe Advalo teams, with the testimony of BUT, will review...
TOUCH & SELL
Marketers, turn your leads into clients !with the testimony of Erwan Kerhuel, Fuchs, Head of Marketinga
OneTrust
New CNIL guidelines for the management of cookies : What's new and what it means for youOn 15 January, the CNIL (Commission Nationale de l'Informatique et...
CYBERCITÉ
Google Analytics: from stats to conversion optimizationGoogle's flagship product is not just a cold statistical collection...
2EMOTION
Video marketing : Lessons 2020 for a successful 2021 strategyWith more than a decade of expertise in video marketing...
EXPLORE
(Re) take charge of your business: 5 key steps to succeed in your Data Driven BtoB strategyBuild trust, commitment, performance, yes, but how? In BtoB, it...
COMPOS JULIOT
Maestro : la solution de gestion de contenu E2E pour une communication cohérente.Pourquoi vouloir intégrer un solution de contenu E2E ? PIM/DAM/Project...
LEOO
The decade 2020 will be the decade of data-driven customer loyaltyThe evolution of technologies and the new balance around customer...
MADE IN
Influence Marketing : the keys to an impactful strategyInfluence marketing is still growing in 2020. To ensure a...
ODiTY
Boost the conversion rate of your website with a virtual seller who understands and acts in real-timeThanks to LiveIntercept, help your visitor in real-time to have...
Sendinblue
Marketing automation: how to increase campaign performance with little effortAutomating your campaign flows is an efficient way to improve...
TRUSTPILOT
Customer Reviews: Collect, Bad Reviews, SEO, Conversion, UX... All about Reviews!In this speakerslot we will show you how to gain...
LIANA TECHNOLOGIES
Newsletter in 2020, is it still work ?Between being a saturated channel, the arrival of the GDPR,...
GETQUANTY
BACK TO BUSINESSWhat if you capitalized on your current website to generate...
PLEZI
Comment Lemonway a surpassé ses objectifs marketing en triplant sa génération de leads avec Plezi ?Découvrez comment Lemonway a triplé sa génération de prospects et...
CYBERCITÉ
Analyse de formulaires et Google Analytics : Comment optimiser vos formulaires avec un outil de statistiques ?Et si Google Analytics pouvait, à l’aide de quelques lignes...
Charles THUMERELLE
WITHOUT CONTROL, DATA IS MEANINGLESS !How do you check the quality of the data collected...
Survey-Magazine & Soft Concept
How to use efficiently Big Data and Artificial Intelligence in Marketing and ResearchBig Data and artificial intelligence are revolutionizing the fields of...
LE CERCLE MARKETING CLIENT
Le Marketing éthique au coeur de la stratégie des MarquesDe plus en plus d’entreprises cherchent, via leur modèle économique,...
Nomination
Conquest of high-potential targets thanks to ABMABM is becoming more and more widespread and more and...
E-COMMERCE NATION
Évoluer en e-commerce: méthodologie de la veille aux compétencesDans la jungle du digital, il n'est pas simple de...
LIANA TECHNOLOGIES
Get started in marketing automation in 2020Marketing automation improves the visibility of your marketing communications by...
- Questioning what a ‘committed brand’ is. The vision of the Advertisers’ Club.
How to meet consumer expectations, what actions to implement internally...
WOÔ
The Keys to an Ethical Influencer Program2019 was the year when influencers and brands became aware...
Christophe CADIC
PWA: the future of mobile apps with Progressive Web AppsToday, mobile applications from App Stores are facing strong competition...
TRUSTPILOT
Boost Your Facebook Ads & Google Ads Thanks To ReviewsDuring the session, we'll explain you step by step how...
OPPORTUNITY
Engage and develop your sales with conversational video!Innovations: MyVip and VideoSign, personalized interactive videos in real time...
2EMOTION
Video marketing : Lessons 2020 for a successful 2021 strategyWith more than a decade of expertise in video marketing...
CYBERCITÉ
Netlinking : comment faire le caméléon pour surperformer son SEO rapidement ?Concurrence extrême, audiences massives... Le Netlinking est le bazooka du...
SALESAPPS
Sales Enablement : Optimisez la conception et le lancement de votre application pour vos forces de venteLa mise en réussite d’un outil de Sales Enablement repose...
CPA
GOOGLE - SAFARI - CNIL - COOKIES WHAT STRATEGY AND WHAT TOOLS TO CONTINUE MEASURING IN A MOVING CONTEXT?Pressure from browsers, recommendations from the CNIL on tracers, announcement...
MY DIGITAL WEEK & LA BRIGADE DU WEB
How to build an effective influence strategyPour se construire une image, se bâtir une visibilité ,...
- Discover examples of innovative and engaged digital marketing campaigns
Among the digital campaigns, find out about those that make...
22 June 2021 10h15 to 11h00 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by COWORKEES
How to succeed in your digital projects with freelancers?
Digital agencies no longer have a monopoly on skills. Thanks to freelancing, companies gain in flexibility, transparency and project quality. What kind of managerial transformation is needed, how can we attract and retain this new talent and gain in productivity? Matthieu Le Gendre, Web Projects Manager at Fournier Habitat, will share his feedback.
Speakers:
Matthieu LE GENDRE
Web Projects Manager – FOURNIER HABITATJulie HUGUET
CEO – COWORKEESRémi RODET
Ux Designer – KOWOLIMarielle FRICK
Expert Soft Skills – UN STYLE 2 VIES22 June 2021 10h15 to 10h45 AGORA E-MARKETING EXHIBITOR PITCH
Organized by AEP Digital
Your SEO is no longer progressing : SEO tactics to (re) take off
Google has regularly improved its crawl and indexing criteria in recent years. Our experts will review the last SEO techniques and optimizations that work. Around practical cases, they will detail the strategies that are performing and you can discuss with them the actions to be implemented in order to (re) boost your SEO.
Conference Moderator:
Bruno LINN
Manager – AEP DIGITALSpeaker:
Jean Philippe GRONIER
Consultant – AEP DIGITAL22 June 2021 10h15 to 11h05 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by CAPENCY
CAP ID MOBILE: Facilitate and secure the digital identity of your customers
Discover the new CAP ID MOBILE solution to simplify and make the identification process of your customers more reliable from your collection channels (website, mobile, store…).
Accompanied by the main telephone operators, Capency, key player in the data market will present the major benefits of the solution, namely:
- Optimisation of account creation with automatic data filling
- Measures against identity fraud and obtain proof of address in real time
- Security during customer identification
Speakers:
Maxime DELISPOSTI
CEO – CAPENCYDidier CADARS
New Market Products Manager – SFRWided ZERNENOU
B2B2C services roadmap manager – BOUYGUES TELECOMMickaël JEGO
Account Manager – ORANGE22 June 2021 10h45 to 11h45 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by ONLYSO (GROUPE CYBERCITÉ)
Social Media : Back to basics !
Depuis quelque temps, nous assistons à une forme de social burn out de la part des audiences et à une difficulté des marques à émerger.
La période actuelle nous montre qu’il est temps de revenir aux fondamentaux des réseaux sociaux ! Au travers d’exemples concrets, nous vous donnerons 8 clefs pour optimiser votre prise de parole social media.
Prenons de la hauteur et profitons-en pour (re)penser votre stratégie social media ensemble.Speaker:
Audrey MAGNOLI
Directrice agence – ONLYSO (GROUPE CYBERCITÉ)22 June 2021 10H45 to 11H45 AMPHITHEATER PLENARY CONFERENCE
Shaping your marketing for more engagement
The company’s essential purpose is its internal marketing and communication department. What are the strategies for positioning your brand, committing and engaging consumers by blending meaning and performance.
Conference Moderator:
Cécile DELETTRE
EXPERT MARKETING & COMMUNICATION INTERNATIONALE – -Speakers:
Vincent AVANZI
Chief Poetic Officer – PLUME DU FUTURLaurence BORDRY
VP INNOVATION LAB- MARKETING GLOBAL – ACCORGeraud RABANY
HEAD OF BRANDS – GROUPE ADP – AÉROPORT DE PARISBénédicte GOULON DELMOTTE
Responsable RSE & developpement durable – FLUNCHNadège DELMOTTE
LEADER CULTURE & ENGAGEMENT / PRÉSIDENTE FONDATION BOULANGER – BOULANGER22 June 2021 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH
Organized by TOUCH & SELL
Master your brand image during your sales appointments
with special guest Pierre Garel, Histoire et Patrimoine, Marketing and Digital Communication executive
Speaker:
Pierre GAREL
Marketing & digital communication – HISTOIRE ET PATRIMOINE22 June 2021 11h15 to 12h00 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by 2EMOTION
Video in the digital age: Organization & Tool to internalize content creation
In the digital world where time is accelerating, how can we make people want to be informed, to learn, to understand? Digital teams have to adapt quickly to the new behaviors of their audience on the web. How can they organise themselves to offer video content that meets today's expectations? 2Emotion, publisher of the first collaborative platform for simplified video creation, gives you the keys to get there. Companies, who have adopted it, see their user experience improve, maximise the visibility and sharing of their content and enjoy the luxury of creative freedom without constraints.
Speaker:
Nicolas TRALONGO
DIRECTOR – 2EMOTION22 June 2021 11h15 to 12h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by CISION
What if engagement was the best strategy for influence?
While responsible consumption is the big thing, brands must today carry values, ethics, and a societal or environmental role.
Responsible and sustainable commitment would then be the key for marketers to earn influence with their audiences: from employees, to customers through communities on socials, influencers or media...
Where does the truth stand? Does a committed brand perform better and under what conditions? Is it a simple marketing trend or a question of brand survival? What impact does this have on our marketing businesses? How can we transform ourselves and lead these changes within our organisation?
Speaker:
Cyndie BETTANT
Directrice Communication & Influence – CISION22 June 2021 11h15 to 12h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by ONETRUST
Don't Let the GDPR Kill Your Marketing Strategy: Maximizing Opt-In and Building a Compliant Marketing Program
Global privacy laws like the EU’s General Data Protection Regulation (GDPR) and impending ePrivacy Regulation are creating new challenges for advertisers. Since the dawn of the internet age, advertisers have commonly relied on pre-checked boxes, cookies and targeted advertising to understand their audiences and automate marketing activities. While the GDPR and ePrivacy don’t prohibit the use of these strategies, new consent requirements require advertisers to rethink the way they interact with users. How can advertisers deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates? In this session, we’ll answer these questions, review advertiser’s compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximise user opt-in in the GDPR era. Option 2 (less word count if needed): Global privacy laws like the GDPR and impending ePrivacy Regulation are creating new challenges for marketers. New consent rules require marketers to rethink the way they interact with users. How can you deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates? In this session, we’ll answer these questions, review marketing compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximise user opt-in in the GDPR era.
Speaker:
Quentin ROULIER
Privacy Engineer – ONETRUST22 June 2021 11h15 to 12h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by PITCHY
40 videos, less than 6 months, 0 video skill : Discover the GIPHAR Case Study
Discover the GIPHAR case study with Caroline Sautereau du Part, Head of Digital Marketing, GIPHAR.
- In what context do you need to use video technology ?
- Why did you choose Pitchy ?
- When do you use Pitchy ?
- What feedback have you had for Pitchy ?
22 June 2021 11h15 to 12h00 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by TRUSTPILOT
E-Commerce: How To Optimize The Digital Customer Journey To Boost Sales
We'll focus on how to optimize the new digital customer journey to boost your online sales.
Conference Moderator:
Smaïl MAAKIK
Digital Marketing Expert – CULTURBANSpeakers:
Brahim BEN HELAL
Director of Strategic Development – TRUSTPILOTMikael WITWER
Country Manager – KAMP'N22 June 2021 12h00 to 13h00 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by ADOBE
Letsignit / Adobe: a love & performance story between a small business enterprise and their marketing automation
Success story: how marketing automation helped Letsignit improve their business performance:
- the solutions evaluated
`- the different stages of implementation
- the difficulties encountered
- the results after 6 months of implementation
_ the next stepsConference Moderator:
Bérangère GLOAGUEN
Marketing Director – ADOBESpeaker:
Achkar WASSIM
Lead Generator Manager – LETSIGNIT22 June 2021 12h30 to 13h00 AGORA E-MARKETING EXHIBITOR PITCH
Organized by ACTIVETRAIL
Why use Marketing Automation and what for ?
Marketing Automation is THE solution to deliver more value to your targets, by delivering personalized and contextualized content, at the right time, for more engagement and conversions.
Although it is still underused by many companies, Marketing Automation is essential to the success of your marketing strategy.
It will ensure you the success of your omnichannel campaigns and guarantee you a good ROI!
Around concrete cases, and in particular their client April International Care, ActiveTrail reviews the key success factors of Marketing Automation.
Find out why Marketing Automation is a precious ally for your sales teams!
Conference Moderators:
Caroline QUERCY
Director of Sales – ACTIVETRAILRoosevelt GEFFRARD
Sales Manager – ACTIVETRAILSpeakers:
Marie GOURLAOUEN
Marketing project manager – APRIL INTERNATIONAL CAREYé DONG
Cross-channel Marketing Manager – APRIL INTERNATIONAL CARE22 June 2021 14h00 to 15h00 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by CYBERCITÉ
Google, Facebook, Instagram, LinkedIn, Amazon, Pinterest... Which platforms for my business?
Platforms are everywhere and occupy the uses of the web. To streamline your efforts and investments, we offer you a tool to select those that are most relevant to your business model and objectives.
We share with you the best practices for disseminating your content and ensuring its visibility. We show you how to take advantage of advertising consoles to develop your sales, prospects, store traffic and brand. Finally, we will present techniques to enrich your data and better understand your audiences and customers.Speaker:
Djaouida ALLOUTI
Directrice Conseils – CYBERCITÉ22 June 2021 14h00 to 14h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by PLAYPLAY
10 tips to boost your video content engagement
Storytelling, content production, distribution channels... PlayPlay shares with you its best tips to create videos that convert and generate profit.
Speaker:
Guillaume LE TOUZÉ
Video Content Expert – PLAYPLAY22 June 2021 14h00 to 14h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by SHOWPAD France
Enablement, the new engine for growth + French customer case studies
Even before these uncertain economic times, innovative B2B leaders were already re-tooling their strategies for providing the best buying experience and ultimately, driving revenue growth. And the old ways of structuring and resourcing teams needed to be revisited well before 2020. During this session our speaker will outline why leadership needs to shift its mindset about revenue and construct a new a organizational framework around three major areas of focus:- A new kind of alignment: Sales, marketing and customer success teams previously operated in silos with the buyer often suffering the consequences. The most forward-thinking organizations need to coalesce these three teams into one organization to better provide a seamless, consistent and personalized buyer experience.
- A new approach to enablement: The “new normal” means it’s no longer good enough to enable just your sellers. Every person in a customer-facing role needs to be armed with the knowledge, tools and skills to have meaningful conversations. Leaders are starting to build enablement strategies that go beyond sales and now encompass marketing, customer success and in some cases, the entire organization.
- A new breed of seller: It’s always been true that capacity isn’t the biggest constraint on revenue, it’s an under-trained and inefficient sales team. Organizations need to recruit and hire a seller with the right mindset and competencies for navigating the new world of selling.
Attendees will leave this session with more solid footing about what selling will look like in the years ahead and be even better equipped to provide the best buying experience possible.Speaker:
Olivier WILLEMARCK
Sales Enablement Consultant – SHOWPAD22 June 2021 14h00 to 14h45 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by netlinking.fr
Content and backlink: THE WINNING duo to be visible on Google's 1st page
Content is king, it's no longer a secret. Brand content, social networks, you have to stand out from the crowd. But did you know that quality content can also set you apart from the competition in SEO? Combined with a relevant and effective netlinking strategy, you put all the chances on your side to considerably improve your visibility on Google. Discover the secrets of the winning content / backlink duo!
22 June 2021 14h00 to 14h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by Zohra BELMAHDI Textbroker - Louis CHEVANT Smartkeyword
SEO in 2020 : content strategy challenges for e-commerce websites.
In a context of hyper-competitive online sales, e-commerce websites rely on SEO on Google to control their acquisition costs (SEA...). We will outline the best content strategies of e-commerce websites and we will show you their multiple impact on their SEO, user experience, conversions and ROI.
=> E-COMMERCE - SEO - CONTENT MARKETING
Speakers:
Zohra BELMAHDI
Sales Executive France – TEXTBROKERLouis CHEVANT
CEO – SMARTKEYWORD22 June 2021 14h00 to 14h30 AGORA E-MARKETING EXHIBITOR PITCH
Organized by INFINITELAMBDA
The New Era of Integrated Analytics Dataplatform
During this presentation, we will present :
- New Kpis develop this year for our customers
- Our new product to create an analytics data platform in few clics : it gives you the opportunity to plug and unplug data source quickly, and test your KPIs : ie. which social network gives me better ROI (Google Ads? Facebook Ads? Insta?)
Conference Moderator:
Adrien BOUTREAU
French director – INFIITELAMBDA22 June 2021 14h45 to 15h15 AGORA E-MARKETING EXHIBITOR PITCH
Organized by VIDEOMENTHE
How to subtitle your videos in + 110 languages, easily, quickly and cost-effectively?
Product presentation, customer use case, snack content, internal communication, training...: add multilingual subtitles to your videos allows to engage a wider audience and to reach an international target. But how to include subtitled video in your digital strategy?
During this workshop, Videomenthe will present Eolementhe CC, its web-based solution for automatic subtitling in 112 languages, with human revision. We'll discuss the pros of the subtitling and give you keys to add professional subtitles to your videos, 5x more quickly and cost-effectively.
Programme: real-time demo, uses-cases (European Parliament and France Médias Monde) and discussion!
Speaker:
Muriel LE BELLAC
CEO – VIDEOMENTHE22 June 2021 15h00 to 15h45 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by SOLOCAL
Sign networks, think global, act local! Simplify all your local digital communication and boost your business.
Signs organized in networks need to harmonize and make their communications more effective. The problems are numerous and sometimes complex. Whether national or local, many levers have to be activated, often without coherence and without the desired echo.
Our digital 360 support is unique and aims to put each of your points of sale at the heart of your strategy: visibility, notoriety, in-store traffic generation, increased turnover... We have powerful assets (proprietary media, local data, network expertise), a local knowledge unequalled on the market, partnerships with GAFA, and 200 experts dedicated to key accounts throughout France.
This workshop will be illustrated with numerous customer cases and quantified results.
Speaker:
Antoine CORMIER
MARKETING DIRECTOR KEY ACCOUNT MARKET – SOLOCAL22 June 2021 15h00 to 15h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by TRUSTPILOT
Google & Customer Reviews: Everything You Need To Know
If you want to increase your organic trafic from Google, or you need to improve your Google Ads campaigns, you can take advantage of your customer reviews. We'll share with you all you need to know about Google and customer reviews.
Conference Moderator:
Brahim BEN HELAL
Director Of Strategic Development – TRUSTPILOTSpeakers:
Smaïl MAAKIK
Digital Marketing Consultant – CULTURBANGuillaume CROSNIER
Sales & Partnership Director – CAPSULE B22 June 2021 15h00 to 15h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by MADE IN
Influence Marketing : the keys to an impactful strategy
Influence marketing is still growing in 2020. To ensure a return on investment and efficiency on a long term basis, an overview is necessary. Made In will come back to the strategy on your campaigns and take you through the best practices to stand out and meet your objectives.
Conference Moderator:
Sophie BENARAB
Vice-President – MADE IN22 June 2021 15h00 to 15h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by PRIMELIS
SEOxSEM: Create smart syngeries to increase profitability
SEO and SEA are essential tools for any acquisition strategy. Together they form the major source of notoriety, traffic and revenue : the Search channel. It is essential to consider them as a package, and integrated them as a cross-functional strategy at the same time as web behaviors advocate omnicanality. Creating concrete and effective synergies between SEO and SEA allows us to make the most of the strengths of these tools and overcome their weaknesses. With the only objectives of increasing acquisition performance and profitability.
Conference Moderators:
Alexandre PINAT
SEO Manager – PRIMELISRomain VAN DEN BERG
Head of Ads Marketing – PRIMELIS22 June 2021 15h15 to 16H15 AMPHITHEATER PLENARY CONFERENCE
Focusing on innovative solutions for dealing with declining attention spans...
With the multiplication of channels, messaging, mailing, social networks and the hyper solicitation of consumers, attention span is decreasing. How can we level the playing field and find solutions for more impact? How has audio/podcasting become unavoidable with the COVID-19 crisis?
Speakers:
Michèle COME
Humorist & Storyteller – COME INC HUMOR INCORPORATEDAgathe MOULY
Customer Marketing Director – TGV INOUI/SNCFDavid GARBOUS
Co-founder – RÉUSSIR AVEC UN MARKETING RESPONSABLESandrine CHAUVIN
DIRECTRICE DE LA RÉDACTION EUROPE, MOYEN ORIENT ET AMÉRIQUE LATINE – LINKEDIN ACTUALITES (TBC)22 June 2021 15h15 to 16h15 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by SALESAPPS
KPI et ROI du Sales Enablement: Pilotez activement votre croissance commerciale
Mettre en place une stratégie de Sales Enablement s’inscrit naturellement dans la perspective de son ROI (gain de temps, alignement Sales & Marketing, montée en compétence, performance commerciale..)
De la mise en place des KPI à l’amélioration de l'efficacité commerciale, venez découvrir comment une application de Sales Enablement va accélérer votre croissance.
22 June 2021 15h30 to 16h00 AGORA E-MARKETING EXHIBITOR PITCH
Organized by Wiidii
Wiidii’s personal assistant is at the service of all the brand’s customers
Dedicated to all companies and brands, Wiidii’s personal assistant can manage all types of requests (up to finalisation of transactions) with a friendly and pro-active approach. Being able to listen and understand its users, enables them to access quality content according to their tastes and preferences. Capable of handling all their time-consuming tasks (reservations, purchases, reminders and much more) freeing the mind from daily preoccupations. Available as a white label, Wiidii's personal assistant adopts the company's corporate identity for a customised application that is completely in line with the brand's identity.
Combining artificial intelligence and human intelligence, it creates a personal assistant for your daily life and designed for an exceptional, personalised, and high-quality service. Made possible by technology developed by Wiidii.
Wondering how this collaboration of AI and humans create an exceptional and personalised customer experience?Cédric Dumas, CEO, and Christophe Camicas, CTO, will explain how Wiidii's personal assistant is capable of transforming companies' and brands' customer experience by offering an unparalleled quality of service.
Speakers:
Cédric DUMAS
CEO – WIIDIIChristophe CAMICAS
CTO – WIIDII22 June 2021 16h00 to 16h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by TRACKAD
How to generate many more leads with Google Ads
This workshop is dedicated to all actors whose objective of advertising campaigns is the generation of a Lead via a form or a registration:
Education, Financial Services, Insurance, B2B, Real Estate, Mutuals, Private Healthcare, Courses, Energy, ...
We will present you the new Google Ads products to strongly increase your volume of Leads.
And we will discuss how to use the qualified data of your Leads to significantly increase the ROI of your Google Ads campaigns.
Your speakers :
Rebecca Birnbaum, Strategic Partner Manager at Google
Maximilien Jacquet, Managing Partner at TrackAdSpeakers:
Maximilien JACQUET
Managing Partner – TRACKADRebecca BIRNBAUM
Strategic Partner Manager – GOOGLE22 June 2021 16h00 to 16h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by Sendinblue
Email deliverability: how to land your email campaigns in your clients' inbox
Landing your email campaigns in your customers' inbox doesn't happen by chance. A number of factors can be influenced to improve your email deliverability, such as relevance, data protection, content et technical settings.
The good news is that implementing these best practices doesn't have to be complex! Simon Bressier, Head of Deliverability at Sendinblue, reveals the keys to getting your email deliverability to take off.
Want to go further? Get your free white paper at our booth C31.
Conference Moderators:
Nora GONZALEZ
Head of Enterprise Marketing – SENDINBLUESimon BRESSIER
Head of Deliverability – SENDINBLUE22 June 2021 16h00 to 16h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by Semji
SEO : How to create an Effective Semantic Cocoon and rank higher on Google ?
Manomano, Legalstart, Macif ... Those companies have all experienced exceptional SEO growth thanks to a content strategy based on semantic cocoon. Introduced in France by Laurent Bourelly, This SEO technique is today a key point of a powerful SEO strategy, prioritizing the question of content.
During our conference, we will go through concrete examples/successful stories to understand how to easily design an effective semantic cocoon and improve your website’s SEO. Further than a definition, you will learn the right methodology to rank higher on Google.
Conference Moderators:
Bertrand GIRIN
CEO – SEMJIMarine PACOTTE
Team Leader Production – SEMJI22 June 2021 16h00 to 16h45 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by MEET YOUR DATA
22 June 2021 16h30 to 17h30 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by SPLIO
Loyalty differently: make on & offline interactions the new engine of your loyalty programme
How can we build loyalty today when digital has blurred the difference between a customer and a prospect, when all channels lead to mobile and when loyalty has become volatile and can no longer be measured solely by the transaction?
Splio proposes to marketers to reinvent loyalty and to set up a new kind of loyalty program through which it is possible to integrate customers and prospects in a single engagement dynamic, to build a lasting relationship at the heart of the mobile, "the new place to be" for marketers, and to build a profitable loyalty program at a time when the transaction alone can no longer guarantee profitability. Use cases, strategy and neo loyalty platform will be in the spotlight to respond to these new issues.
Speaker:
Sandra FERNANDES
Marketing and Communication Director – SPLIO23 June 2021 10h15 to 11h00 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by MONDAY.COM
monday.com
Monday is a flexible Work OS, where teams create and shape workflow apps in minutes, code-free.
Our Work OS powers your teams to:
- Manage all unmanaged processes
- Streamline workflows across teams and departments
- Make decisions and act fast - with confidence
And so: Deadlines are never missed. We move as fast as the business demands. Teams are fully engaged and fully aligned.
Speaker:
Gad AMAR
ENTERPRISE SALES DIRECTOR – MONDAY.COM23 June 2021 10h15 to 11h00 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by SMARTKEYWORD
10 SEO commandments to supercharge your e-com site's performance
We will reveal 100% of the key SEO best practices from all the top performing e-com sites (Tediber, GO Sport, Rakuten, E.Leclerc, etc.). From keyword research to filters optimisations, to on-page SEO and internal search engine optimisation, you will know all that works in SEO in 2020!
Conference Moderator:
Louis CHEVANT
CEO – SMARTKEYWORD23 June 2021 10h15 to 11h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by Guest Suite
Entrust your communication to your clients, leveraging the power of customer reviews!
+60% turnover, +275% traffic from Google my Business, +400% increase in the number of reviews: does that ring a bell? These are the results achieved for our customers.
Consumers very often perceive customer reviews as an end in itself: leaving a review is the action putting an end to the brand experience.
Yet, customer reviews represent more than a simple goal: they are, above all, the starting point of the experience for all prospects and future clients who get to know your brand through the reviews left by their peers, choose you, visit your stores, buy, and experience with your brand thanks to them.
You very often measure your customer satisfaction with your own teams and get convincing results. But are you sure these results are aligned with the image perceived by your prospects online?
If you would like to perform improving your customer acquisition strategy, boosting your visibility, attracting customers that fit your target audience, and homogenizing your brand image, Guest Suite is the best solution for you.The all-in-one platform is the most complete solution allowing you to manage customer reviews and deploy effective enchantment marketing strategies. The Guest Suite experts make sure customer reviews create additional and recurring revenue for your brand. You will discover concrete examples of successful strategies with associated tangible results.
Speaker:
Francois ESTIVAL
CEO – GUEST SUITE23 June 2021 10h15 to 11h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by BusyBiz
Event Marketing : tools and strategies to boost engagement… and ROI !
Let them who have never been to an event knowing they would never become a client of the organizing company come and sit at the front row of this session.
Fairs, webinars, conference breakfast, breakout sessions like this one... Online or real-life, intimate or large scale, events inspire, entertain, teach and federate people like any other marketing effort. They also demand marketers take the extra step to ensure a significant, and measurable, ROI. As a matter of fact, all attendees aren't actual leads, only a fraction of them will convert, and rarely thanks to the event only.
Then how to craft a pertinent and efficient event marketing strategy? Which tools to support it? What to measure and analyze, and how? Come and find out with Marty, event marketing specialist, and Pierre, digital consultant and marketing automation expert.
Speakers:
Pierre BARBIER
Marketing Automation Expert / Digital Consultant Senior – BUSYBIZMarty HUISMAN
Business Development / Event Specialist – MARKETY23 June 2021 10h15 to 11h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by FULL PERFORMANCE
Self-finance your growth through paid performance campaigns - Example in Ecommerce BtoB with materiel-CHR-pro.com
Switching the management of its e-commerce activity from a "marketing investment with no guaranteed profitability" vision to "investment driven by the gross margin generated" vision.
Due to the lack of sufficient budgetary resources, many companies do not take leadership in their market segments. The lack of marketing profitability, turnover, stagnant activity, insufficient market penetration, maintain a negative spiral of underperformance.
We will see how it is possible, using the example of Materiel CHR PRO, to replace your e-commerce site in 3 stages at the heart of your growth strategy, by financing growth through growth:
1. a strategic lever mix, acquisition of knowledge on the conversion paths, identification of the attribution model
2. A learning period piloted jointly with the advertiser
3. The culmination of a method of remuneration based solely on the contribution of turnover allocated, and reinvested in the acquisition of turnoverSpeaker:
Isabelle VIALE
Head of marketing – FULL PERFORMANCE23 June 2021 10h45 to 11h45 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by CYBERCITÉ
You're going to miss the SEO redesign of your site, and here's why!
No solution to create websites is 100% SEO compliant natively: advertisers' needs are often user-focused and innovative and/or fashionable technologies. Ignorance of googlebot functions often leads to strategic choices that put SEO in the background. At a time when we are looking at figures, however, it is essential to make corrections, or to rectify alarming situations in order to recover an audience that has "mysteriously disappeared". These sticking plasters could be avoided by integrating and prioritizing SEO in your processes. Our little museum of the horrors of failed overhauls explains how to avoid these pitfalls!
Speaker:
Alban RENARD
Responsable Pôle Expertises – CYBERCITÉ23 June 2021 10H45 to 11H45 AMPHITHEATER PLENARY CONFERENCE
Enhancing your efficiency with nano-micro-influencers, youtubers, instagrammers.
Nano, micro-influencers are an integral part of marketing campaigns. The involvement of their communities also reinforces the impact of your action plans.
Conference Moderator:
Olivier LABORDE
Author – "INNOVER OU DISPARAITRE"Speakers:
Marie-Irene ROCHETTE-DECOTTIGNY
Social Media Et Influence strategy Manager – ENGIECéline BECAUD
Influencer Relationships Manager – BNP PARIBASLoïc LAGARDE
INSTAGRAMEUR, INFLUENCEUR – LOIC.LAGARDE23 June 2021 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH
Organized by AEP Digital
How to use personas on Google Ads? The winning methods to make profitable expenses.
Your acquisition strategy must imperatively exploit the full potential of audiences. Google Ads offers an increasingly rich targeting of personas in order to always better target the Internet user. Based on concrete cases, we will show you how to get the most out of your investments and campaigns.
Speaker:
Laurent FORTE
Managing Partner – AEP DIGITAL23 June 2021 11h15 to 12h00 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by TRUSTPILOT
Boost Your Digital Marketing Strategy With Social Proof & Customer Reviews
How to boost your digital marketing strategy in 2020?
Conference Moderator:
Smaïl MAAKIK
Digital Marketing Consultant – CULTURBANSpeaker:
Brahim BEN HELAL
Director Of Strategic Development – TRUSTPILOT23 June 2021 11h15 to 12h00 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by netlinking.fr
Content and backlink: THE WINNING duo to be visible on Google's 1st page
Content is king, it's no longer a secret. Brand content, social networks, you have to stand out from the crowd. But did you know that quality content can also set you apart from the competition in SEO? Combined with a relevant and effective netlinking strategy, you put all the chances on your side to considerably improve your visibility on Google. Discover the secrets of the winning content / backlink duo!
23 June 2021 11h15 to 12h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by SALESAPPS
Augmentez l’impact commercial de vos présentations à distance avec le Sales Enablement
Quel que soit l’objectif de la démarche (écologique, économique, déploiement à l’international ou contrainte contextuelle..), les présentations commerciales à distance se généralisent. Si elles permettent de démultiplier le nombre de rendez-vous, savoir capter l’attention de son interlocuteur devient alors l’un des principaux enjeux. Venez découvrir comment une application de Sales Enablement va vous permettre de transformer vos présentations à distance.
23 June 2021 11h15 to 12h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by PITCHY
Pitchy : Videos for your business. Easy.
You have :- The will to use video in your marketing and communication strategy
- 0 video skill
You need :- To produce video in unlimited quantities
- To cover your current and future video needs with advanced features ( voice-overs, subtitles, On-the-Fly production) in a completely autonomous way but with a personalized support !
45 minutes to discover all the value that Pitchy could bring you.
Programm- Pitchy's advantages
- Video needs covered
- Client Case Studies
23 June 2021 11h15 to 12h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by PlayPlay
How did Bouygues Immobilier boost its video strategy with PlayPlay?
Video is already a must-have for companies. The true revolution is how they are now being produced: tools and agencies enable a much faster creation process!
Speakers:
Shervan BLANCHARD
Head of Digital Communication, Social Media & Content – BOUYGUES IMMOBILIERClément MORACIN
Head of Sales – PLAYPLAY23 June 2021 11h45 to 12h15 AGORA E-MARKETING EXHIBITOR PITCH
Organized by CISION
What if engagement was the best strategy for influence?
While responsible consumption is the big thing, brands must today carry values, ethics, and a societal or environmental role.
Responsible and sustainable commitment would then be the key for marketers to earn influence with their audiences: from employees, to customers through communities on socials, influencers or media...
Where does the truth stand? Does a committed brand perform better and under what conditions? Is it a simple marketing trend or a question of brand survival? What impact does this have on our marketing businesses? How can we transform ourselves and lead these changes within our organisation?
Speaker:
Cyndie BETTANT
Directrice Communication & Influence – CISION23 June 2021 12h15 to 13h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by MELTWATER
How to create engaging and authentic influencing campaigns in 2020?
Influence marketing has developed phenomenally in recent years. This democratization has inevitably led to a weariness among Internet users, who feel what is called influence marketing fatigue when faced with the numerous sponsored posts in their news feed. The cause of this fatigue: content that is too repetitive, of low quality and above all a sometimes blatant lack of authenticity, too far removed from real life. How to design an engaging and authentic influencer campaign in 2020?
Speakers:
Ismaïl TAHRI
STRATEGIC ACCOUNTS EXECUTIVE – MELTWATERClémentine LEMIEGRE
STRATEGIC ACCOUNTS EXECUTIVE – MELTWATER23 June 2021 12h15 to 13h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by Survey-Magazine & Soft Concept
What is Artificial Intelligence in clear terms and how to use it immediately on your own data
Artificial intelligence is undoubtedly the major disruptor for the coming years. However, its operating principles remain unclear, which fuels both excessive expectations and unreasonable fears.
Our goal is to define A.I. in clear terms and to show, with operational examples, how to implement it and use it effectively on your data.Conference Moderators:
Gérard DANAGUEZIAN
Publication Director – SURVEY-MAGAZINESteeve GREGOIRE
Chief technical officer – SOFT CONCEPT23 June 2021 14H00 to 15H00 AMPHITHEATER PLENARY CONFERENCE
Respecting consumer data in the age of artificial intelligence and facial recognition
Taking stock of the use of CRM, data protection, marketing automation in B2B and B2C, two years after the implementation of the GDPR.
Conference Moderator:
Cécile DELETTRE
Expert Marketing & Communication Internationale – -Speakers:
Jean-Michel MIS
Député, Vp Goupe D’etudes Cybersecurité/souveraineté Numérique – ASSEMBLÉE NATIONALENicolas MARESCAUX
Directeur adjoint, réponses besoins sociétaires et Innovation – MACIFBernard RICHARD CANAVAGGIO
Directeur Marketing et Communication Région Europe du Sud-Ouest – DEKRAAnne-Caroline TANGUY
Head of Analyst relations Southern Europe – AMAZON WEB SERVICEYohan WASMES-BENQUE
HEAD OF DATA STRATEGY – MICHELIN23 June 2021 14h00 to 14h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by ADVALO
Leverage AI and data to boost the omnichannel performance of marketing campaigns, with a testimonial from BUT
The Advalo teams, with the testimony of BUT, will review the 5 challenges to be met to boost the omnichannel performance of its marketing campaigns by capitalizing on its data and AI:
- Demonstrate Web to Store impact
- Increase its ability to reach out to its customers by communicating digitally
- Drive its digital levers in an omnichannel direction
- Optimize customer and prospect conversion through hyper-personalized recommendations
Find out how individualized marketing can boost the performance of your campaigns and maximize their impact.
We look forward to seeing you!Conference Moderator:
David LE DOUARIN
General Manager – ADVALO23 June 2021 14h00 to 14h45 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by TOUCH & SELL
Marketers, turn your leads into clients !
with the testimony of Erwan Kerhuel, Fuchs, Head of Marketinga
Conference Moderator:
Guillaume LEGENDRE
CEO – TOUCH & SELLSpeaker:
Erwan KERHUEL
Head of Marketing – FUCHS23 June 2021 14h00 to 14h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by OneTrust
New CNIL guidelines for the management of cookies : What's new and what it means for you
On 15 January, the CNIL (Commission Nationale de l'Informatique et des Libertés) published an update of its latest consultations on new guidelines for cookie management. These guidelines reinterpret article 5.3 of the ePrivacy Directive of 2013, which imposed the obligation to obtain prior consent before placing or accessing cookies and similar technologies.
These guidelines are neither prescriptive nor exhaustive and are intended solely to guide professionals in their compliance efforts.
During this presentation, we will discuss the latest CNIL consultations and their impact on your cookie consent management strategy.
Conference Moderator:
Quentin ROULIER
Privacy Engineer – ONETRUST23 June 2021 14h00 to 15h00 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by CYBERCITÉ
Google Analytics: from stats to conversion optimization
Google's flagship product is not just a cold statistical collection tool. By pushing its configurations beyond the native, it is possible to make it talk to quickly find quicks wins that will improve the conversion rate of your site. Whether you are a content site, a lead site or an E-commerce site, don't miss the implementation of an innovative advanced branding plan, no longer based on native KPIS, but on KPIS for improving navigation, reading, form submission or E-commerce transaction.
Speaker:
Cédric SONREL
Responsable Veille Outils Et Méthodes – CYBERCITÉ23 June 2021 14h00 to 14h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by 2EMOTION
Video marketing : Lessons 2020 for a successful 2021 strategy
With more than a decade of expertise in video marketing strategies, 2Emotion draws with you the lessons of 2020 and offers you the keys to succeed in your 2021 video content production strategy. Mastering the current digital trends and behaviors of your audiences to offer them content that meets their expectations is the challenge for companies today who want to remain in control of their digital communication.
Speaker:
Stéphanie PAROT
ASSOCIATE DIRECTOR – 2EMOTION23 June 2021 14h00 to 14h45 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by EXPLORE
(Re) take charge of your business: 5 key steps to succeed in your Data Driven BtoB strategy
Build trust, commitment, performance, yes, but how? In BtoB, it is more than ever necessary to put in place a strategy that relies on a wide range of available data: internal data, customer data, third-party data. By observing and using this data together, you can anticipate the needs of your customers and prospects and adapt your marketing and sales actions. This approach allows you to continuously adjust and “end-to-end” your acquisition and loyalty systems, and to align your teams. During this workshop, we will present the 5 key steps to implement to succeed in your Data Driven strategy and thus optimize your operational efficiency. Come and discuss with us the uses of data and your needs to gain efficiency!Speaker:
Bertrand DOSSEUR
Marketing Director – EXPLORE23 June 2021 14h45 to 15h15 AGORA E-MARKETING EXHIBITOR PITCH
Organized by COMPOS JULIOT
Maestro : la solution de gestion de contenu E2E pour une communication cohérente.
Pourquoi vouloir intégrer un solution de contenu E2E ?
PIM/DAM/Project le trio gagnant
Organiser sa campagne de communication omnicanale avec Maestro
Le gain : cohérence, productivité et intimité client
Conference Moderator:
Simon BACONNAIS
CTO/CIO – COMPOS JULIOT23 June 2021 15h00 to 15h45 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by LEOO
The decade 2020 will be the decade of data-driven customer loyalty
The evolution of technologies and the new balance around customer data are creating the conditions for a loyalty revolution:
- Unification and enrichment of customer data
- Personalization through all points of contact
- Enrichment of marketing automation scenarios
- Artificial intelligence, in particular scoring and machine learning
- New deal of customer consent on access to his data
Speaker:
Etienne ODDON
CEO – LEOO23 June 2021 15h00 to 15h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by MADE IN
Influence Marketing : the keys to an impactful strategy
Influence marketing is still growing in 2020. To ensure a return on investment and efficiency on a long term basis, an overview is necessary. Made In will come back to the strategy on your campaigns and take you through the best practices to stand out and meet your objectives.
Conference Moderator:
Sophie BENARAB
Vice-Président – MADE IN23 June 2021 15h00 to 15h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by ODiTY
Boost the conversion rate of your website with a virtual seller who understands and acts in real-time
Thanks to LiveIntercept, help your visitor in real-time to have the best Digital Experience.
Boost your conversion rate thanks to an optimized navigation. Adopt a new "ZERO COOKIES" attitude to stop attacking your visitors.
Some examples of achievements with our partner QWERY.
Conference Moderator:
Benoît BOURDÉ
Alliances Manager – ODITYSpeaker:
Marine DUTRIEUX
Co-Founder, Associate Director – QWERY23 June 2021 15h00 to 15h45 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by Sendinblue
Marketing automation: how to increase campaign performance with little effort
Automating your campaign flows is an efficient way to improve how you communicate with your customers. If you've ever wondered how to implement and deal with your workflows easily, this is the workshop for you!
Jérémy Cahen, Chief Product Officer at Sendinblue, shares his top tips and best practices to make the most of your automation whilst retaining control.
Conference Moderator:
Nora GONZALEZ
Head of Enterprise Marketing – SENDINBLUESpeaker:
Jérémy CAHEN
Chief Product Officer – SENDINBLUE23 June 2021 15h00 to 15h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by TRUSTPILOT
Customer Reviews: Collect, Bad Reviews, SEO, Conversion, UX... All about Reviews!
In this speakerslot we will show you how to gain trust in the ecommerce landscape with reviews.Conference Moderator:
Brahim BEN HELAL
Director Of Strategic Development – TRUSTPILOTSpeaker:
Smail MAAKIK
Digital Marketing Consultant – CULTURBAN23 June 2021 15h15 to 16h15 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by LIANA TECHNOLOGIES
Newsletter in 2020, is it still work ?
Between being a saturated channel, the arrival of the GDPR, the marketing pressure today and often the lack of quality of databases, is a newsletter still worth it in 2020 ? The answer is yes, let's find out why and how.
Conference Moderator:
Jérémy BARRY
Account Director, Global Sales – LIANA TECHNOLOGIESSpeaker:
Samuli TURSAS
CEO – LIANA TECHNOLOGIES23 June 2021 15h30 to 16h00 AGORA E-MARKETING EXHIBITOR PITCH
Organized by GETQUANTY
BACK TO BUSINESS
What if you capitalized on your current website to generate qualified leads?
Those who are visiting you now are interested in you! We offer you, with the Odiens agency, not to miss any opportunity and to be pro-active before your competitors.
GetQuanty allows you to identify new business both in prospecting and customer upsell, to target, to act in real time and to measure the impact of your actions.
Are you ready to regain power over your prospecting and sales cycle?
Conference Moderators:
Xavier PAULIK
MDs – GETQUANTYAlexandre HUET
Product Manager – GETQUANTYSpeaker:
Eric BOEREZ
Traffic Manager – ODIENS23 June 2021 16h00 to 16h45 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by PLEZI
Comment Lemonway a surpassé ses objectifs marketing en triplant sa génération de leads avec Plezi ?
Découvrez comment Lemonway a triplé sa génération de prospects et réalisé 110% de ses objectifs marketing en seulement un an grâce à Plezi et à sa stratégie d'inbound marketing.
Stratégie de contenus, suivi du parcours des prospects, mise en place d'indicateurs de suivi... Karine Coutinho, directrice Marketing de Lemonway et Lucile Rivière, CSM chez Plezi, vous présenteront la mise en place de l'inbound marketing chez Lemonway et vous partageront leurs conseils et bonnes pratiques pour lancer une stratégie d'inbound marketing efficace
Speakers:
Karine COUTINHO
Marketing Manager – LEMONWAYLucile RIVIERE
CSM – PLEZI23 June 2021 16h00 to 16h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by CYBERCITÉ
Analyse de formulaires et Google Analytics : Comment optimiser vos formulaires avec un outil de statistiques ?
Et si Google Analytics pouvait, à l’aide de quelques lignes de code, vous donner des informations sur le point stratégique de la soumission de formulaire ? Et si au final on poussait la configuration de cet outil dans ses retranchements pour obtenir des informations telles que :
- La visibilité du formulaire au scroll
- Les entrées dans les différents champs
- Le temps passé dans ces derniers
- Et Infine, le graal du graal, être en mesure d’optimiser vos formulaires avec un outil de statistiques gratuits
A mi-chemin entre les fonctionnalités d’Hotjar et celle de Yandex Métrica, venez en apprendre plus sur la manière de déceler les points de fuite de vos formulaires, mettre en place les insights nécessaires à l’optimisation de vos conversions avec Google Analytics, et ainsi récolter des bonnes pratiques sur la conception générale de vos formulaires.Conference Moderator:
Cédric SONREL
Responsable Veille Outils Et Méthodes – CYBERCITÉ23 June 2021 16h00 to 16h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by Charles THUMERELLE
WITHOUT CONTROL, DATA IS MEANINGLESS !
How do you check the quality of the data collected by your tagging plan ? No matter how much data you collect you can't expect it to produce any meaningful insight if it is subpar quality.
All hope is not lost. You can control the quality of your analytics or any other taggued based solution to make sure the decisions you make are based on true data.
And you can do that by making sure your tagging plan is still OK with the clic of a single button. Then you can spend your time on really valuable tasks.
And because GDPR is never far when you talk about web and data, you can also make sure taht no rogue tag is stealing data from your visitors and that their consent is really followed.Conference Moderator:
Charles THUMERELLE
Product Owner – SEENAPTIC24 June 2021 10h15 to 11h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by Survey-Magazine & Soft Concept
How to use efficiently Big Data and Artificial Intelligence in Marketing and Research
Big Data and artificial intelligence are revolutionizing the fields of marketing, research and customer knowledge. However, their operating principles and methods are still unclear to most users.
Our goal is to clearly define these new tools and show, on the basis of practical examples, how to implement and use them effectively.Conference Moderators:
Gérard DANAGUEZIAN
Publication Director – SURVEY-MAGAZINESteeve GREGOIRE
Chief technical officer – SOFT CONCEPT24 June 2021 10h15 to 11h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by LE CERCLE MARKETING CLIENT
Le Marketing éthique au coeur de la stratégie des Marques
De plus en plus d’entreprises cherchent, via leur modèle économique, non pas à être les meilleures AU monde mais bien les meilleures POUR le monde !
Dans cet élan, de nouvelles certifications (B Corp par exemple) engagent les entreprises à bouger les lignes dans un modèle alternatif, qui place l’impact positif sur la société ou sur l’environnement au-dessus des objectifs de profit. Ce concept innovant et dynamique bouscule le marché des marques et séduit les millennials.
Ces engagements, souvent initiés par le service RSE, sont devenus de véritables enjeux portés par les directions Marketing dans le cadre de la stratégie globale de l'entreprise.Conference Moderator:
Catherine TORCHY
CEO – LE CERCLE MARKETING CLIENTSpeakers:
Marie-Hélène GONDRE VIDALINC
CEO – PIC & PICKJulie LANGLADE
CEO – PIC & PICK24 June 2021 10h15 to 11h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by Nomination
Conquest of high-potential targets thanks to ABM
ABM is becoming more and more widespread and more and more companies are trying to adopt it not without difficulty. Indeed, the delay in its adoption is due to a misalignment between sales and marketing, and this is the key to its success. But where to start? Nomination and Aressy X Epoka invite you to a workshop to discover the best practices of a successful ABM strategy.
Speakers:
Benoit MARCELLIN
Executive Vice President - Operations – NOMINATIONLaurent OLLIVIER
CEO – ARESSY X EPOKA24 June 2021 10h15 to 10h45 AGORA E-MARKETING EXHIBITOR PITCH
Organized by E-COMMERCE NATION
Évoluer en e-commerce: méthodologie de la veille aux compétences
Dans la jungle du digital, il n'est pas simple de se frayer un chemin pour son activité en ligne.
La problématique est simple: Comment franchir des caps et quelles compétences cibler pour se développer ?
Durant cette intervention, Nicolas J.Chevalier, Explorateur en chef de la Nation du E-Commerce vous présente sa méthodologie pour auditer votre activité et grandir en ligne.
Speaker:
Nicolas J. CHEVALIER
Fondateur & Explorateur En Chef De La Nation – E-COMMERCE NATION24 June 2021 10h45 to 11h45 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by LIANA TECHNOLOGIES
Get started in marketing automation in 2020
Marketing automation improves the visibility of your marketing communications by sending the right message at the right time to the right person. Whether you've just heard of it, want to get started, or are already in the process of a project, this workshop is for you.
Through theoretical and practical explanations of strategies, functionalities, and concrete examples, Alexandre Dolléans will present you what are the prerequisites to get started in marketing automation in 2020. If you already are in the middle of a project, this workshop will surely give you new ideas on your current strategy.Conference Moderator:
Alexandre DOLLÉANS
Account manager – LIANA TECHNOLOGIESSpeaker:
Samuli TURSAS
CEO – LIANA TECHNOLOGIES24 June 2021 10H45 to 11H45 AMPHITHEATER PLENARY CONFERENCE
Questioning what a ‘committed brand’ is. The vision of the Advertisers’ Club.
How to meet consumer expectations, what actions to implement internally and externally. We will reveal you the results of the Engagement Marketing study; new brand strategy or real business transformation.
Conference Moderator:
Karine TISSERAND
Director – CLUB DES ANNONCEURSSpeakers:
Armelle ROULLAND
DIGITAL DIRECTOR – NESTLE WATERS : PERRIER, HEPAR, CONTREXQuentin DELOBELLE
DIRECTOR OF BUSINESS COMMUNICATION AND CREATION – ORANGEEdouard MARGAIN
Directeur des opérations – LAVINIAXavier SIMON
Directeur Général – CISION24 June 2021 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH
Organized by WOÔ
The Keys to an Ethical Influencer Program
2019 was the year when influencers and brands became aware of the need for a more ethical and responsible collaboration. Find out how in 2020 the environment, sponsorship and transparency will transform our daily lives as followers and why you will find yourself liking influence campaigns more often...
Speaker:
Brian LEAVY
Senior Strategy Advisor – WOÔ24 June 2021 11h15 to 12h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by Christophe CADIC
PWA: the future of mobile apps with Progressive Web Apps
Today, mobile applications from App Stores are facing strong competition from Progressive Web Apps. A Progressive Web App (PWA) is a mobile application that can be installed from any Internet Browser.
Are you looking for an innovative and sustainable solution for your mobile applications? Do you want them to be compatible with all computers, tablets and smartphones? Can a Progressive Web App (PWA) meet your needs better than an app from an App Stores?
During this workshop, we will evaluate the advantages (and disadvantages?) of deploying a PWA in your digital strategy. To go further, we will also show you the possibilities offered by this technology and our expertise, especially in terms of interfacing with CRM, ERP, PIM, servers ... in order to achieve the best performance.Speaker:
Christophe CADIC
Founder – OKALYS24 June 2021 11h15 to 12h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by TRUSTPILOT
Boost Your Facebook Ads & Google Ads Thanks To Reviews
During the session, we'll explain you step by step how to optimize your Google Ads and Facebook Ads with social proof and reviews.
Conference Moderator:
Smaïl MAAKIK
Digital Marketing Consultant – CULTURBANSpeakers:
Brahim BEN HELAL
Director Of Strategic Development – TRUSTPILOTMikael WITWER
Country Manager – KAMP'N24 June 2021 11h15 to 12h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by OPPORTUNITY
Engage and develop your sales with conversational video!
Innovations: MyVip and VideoSign, personalized interactive videos in real time from CRM datas, in order to automate part of your Customer Service and also boost your sales.
Speakers:
Nicolas VIAN
DIRECTEUR EXPÉRIENCE CLIENTS – OPPORTUNITYRoger LEI
Directeur Général Adjoint – OPPORTUNITY24 June 2021 11h45 to 12h15 AGORA E-MARKETING EXHIBITOR PITCH
Organized by 2EMOTION
Video marketing : Lessons 2020 for a successful 2021 strategy
With more than a decade of expertise in video marketing strategies, 2Emotion draws with you the lessons of 2020 and offers you the keys to succeed in your 2021 video content production strategy. Mastering the current digital trends and behaviors of your audiences to offer them content that meets their expectations is the challenge for companies today who want to remain in control of their digital communication.
Conference Moderator:
Stephanie PAROT
Associate director – 2EMOTION24 June 2021 12h15 to 13h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by CYBERCITÉ
Netlinking : comment faire le caméléon pour surperformer son SEO rapidement ?
Concurrence extrême, audiences massives... Le Netlinking est le bazooka du SEO : puissant, efficace, rapide. Il procure des résultats SEO durables dans des environnements difficiles et concurrentiels. Aussi efficace soit-il, il est à manier avec délicatesse et mimétisme pour obtenir des résultats effectifs.
Découvrez au travers de cas réels récents et de méthodes comment performer en SEO au travers d'actions de Netlinking. Au-delà des idées reçues et des fausses perceptions concernant le Netlinking, sur ce qu'il est ou n'est pas, et sur sa réelle efficacité, vous découvrirez comment vous en servir comme un caméléon pour vous hisser premier, l'air de rien...Conference Moderator:
Jean-François LONGY
Directeur Général – CYBERCITÉ24 June 2021 12h15 to 13h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by SALESAPPS
Sales Enablement : Optimisez la conception et le lancement de votre application pour vos forces de vente
La mise en réussite d’un outil de Sales Enablement repose en grande partie sur l’adoption de cet outil par vos équipes commerciales. La qualité de conception de l’application, son ajustement aux besoins du terrain, le format de l’animation au lancement, etc. autant de points d’attention qui impacteront l’adhésion et donc votre accélération commerciale
Retour sur 7 best practices pour atteindre les 100% de prise en main dès le premier mois !
24 June 2021 14h00 to 14h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by CPA
GOOGLE - SAFARI - CNIL - COOKIES WHAT STRATEGY AND WHAT TOOLS TO CONTINUE MEASURING IN A MOVING CONTEXT?
Pressure from browsers, recommendations from the CNIL on tracers, announcement of Google’s Privacy Sandbox, etc., 2020 promises to be a crucial year for tracking. In this fluctuating context, the Effinity experts invite you to a conference to discuss these subjects that concern you and share the practices to be implemented so as not to impact your activity. The main themes will be: Current context with recent changes to browsers (Chrome, SAFARI, Edge and Firefox) and the recommendations of the CNIL. How to switch from Third Party Cookie to First Party Cookie? How to track without Cookies? The impacts of the CNIL's recommendations on your Digital strategy
Speaker:
Christophe BOSQUET
CEO – EFFINITY24 June 2021 14h00 to 15h00 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS
Organized by MY DIGITAL WEEK & LA BRIGADE DU WEB
How to build an effective influence strategy
Pour se construire une image, se bâtir une visibilité , une notorieté… une stratégie d’influence est un levier puissant. Et dans notre société actuelle, une entreprise qui ne communique pas sur les médias sociaux n’existe malheureusement pas.
Etre actif et proactif sur les médias sociaux permet de faire parler de son entreprise et d’attirer l’attention.
Comment choisir les bons réseaux sociaux ? Pourquoi le marketing de contenu est-il important ? Comment approcher les influenceurs ? Comment mesurer leur engagement ?
Les réponses de la Brigade du Web, le collectif d'experts/ influenceurs en B2B.
Avec : Céline Bechrich, Delphine Foviaux, Martine Le Jossec, Jonathan Chan, Fabrice Frossard, Camille Jourdain, Arnaud Le Roux, Yann Marchand et Pierre Tran.
Conference Moderator:
Annie ABELA
CEO – MYDIGITALWEEK24 June 2021 15h15 to 16H15 AMPHITHEATER PLENARY CONFERENCE
Discover examples of innovative and engaged digital marketing campaigns
Among the digital campaigns, find out about those that make sense for consumers andreinforce the ROI objectives of marketers.
Conference Moderator:
Njara ZAFIMEHY
FOUNDER & CEO – WHATROCKSSpeakers:
Rodin MUNGANGA
RESPONSABLE COMMUNICATION ET MARKETING DIGITAL – PETITS FRÈRES DES PAUVRESCatherine BUCH FAURE
MANAGER COMMUNICATION – ONU FEMMES FRHervé RIBAUD
RESPONSABLE MEDIA – INTERMARCHE