Program

7 April 2021 10h15 to 11h00 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by COWORKEES

How to succeed in your digital projects with freelancers?

Digital agencies no longer have a monopoly on skills. Thanks to freelancing, companies gain in flexibility, transparency and project quality. What kind of managerial transformation is needed, how can we attract and retain this new talent and gain in productivity? Matthieu Le Gendre, Web Projects Manager at Fournier Habitat, will share his feedback.

Speakers:

7 April 2021 10h15 to 10h45 AGORA E-MARKETING EXHIBITOR PITCH

Organized by AEP Digital

Your SEO is no longer progressing : SEO tactics to (re) take off

Google has regularly improved its crawl and indexing criteria in recent years. Our experts will review the last SEO techniques and optimizations that work. Around practical cases, they will detail the strategies that are performing and you can discuss with them the actions to be implemented in order to (re) boost your SEO.

Conference Moderator:

Bruno LINN
Manager – AEP DIGITAL

Speaker:

Jean Philippe GRONIER
Consultant – AEP DIGITAL

7 April 2021 10h15 to 11h05 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CAPENCY

CAP ID MOBILE: Facilitate and secure the digital identity of your customers

Discover the new CAP ID MOBILE solution to simplify and make the identification process of your customers more reliable from your collection channels (website, mobile, store…).

Accompanied by the main telephone operators, Capency, key player in the data market will present the major benefits of the solution, namely:

• Optimisation of account creation with automatic data filling
• Measures against identity fraud and obtain proof of address in real time
• Security during customer identification

Speakers:

7 April 2021 10h45 to 11h45 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by ONLYSO (GROUPE CYBERCITÉ)

Social Media : Back to basics !

Depuis quelque temps, nous assistons à une forme de social burn out de la part des audiences et à une difficulté des marques à émerger.
La période actuelle nous montre qu’il est temps de revenir aux fondamentaux des réseaux sociaux ! Au travers d’exemples concrets, nous vous donnerons 8 clefs pour optimiser votre prise de parole social media.
Prenons de la hauteur et profitons-en pour (re)penser votre stratégie social media ensemble.

Speaker:

Audrey MAGNOLI
Directrice agence – ONLYSO (GROUPE CYBERCITÉ)

7 April 2021 10H45 to 11H45 AMPHITHEATER PLENARY CONFERENCE

Shaping your marketing for more engagement

The company’s essential purpose is its internal marketing and communication department. What are the strategies for positioning your brand, committing and engaging consumers by blending meaning and performance.

Conference Moderator:

Cécile DELETTRE
EXPERT MARKETING & COMMUNICATION INTERNATIONALE – -

Speakers:

7 April 2021 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by TOUCH & SELL

Master your brand image during your sales appointments

with special guest Pierre Garel, Histoire et Patrimoine, Marketing and Digital Communication executive

Speaker:

Pierre GAREL
Marketing & digital communication – HISTOIRE ET PATRIMOINE

7 April 2021 11h15 to 12h00 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by 2EMOTION

Video in the digital age: Organization & Tool to internalize content creation

In the digital world where time is accelerating, how can we make people want to be informed, to learn, to understand? Digital teams have to adapt quickly to the new behaviors of their audience on the web. How can they organise themselves to offer video content that meets today's expectations? 2Emotion, publisher of the first collaborative platform for simplified video creation, gives you the keys to get there.  Companies, who have adopted it, see their user experience improve, maximise the visibility and sharing of their content and enjoy the luxury of creative freedom without constraints. 

Speaker:

Nicolas TRALONGO
DIRECTOR – 2EMOTION

7 April 2021 11h15 to 12h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CISION

What if engagement was the best strategy for influence?

While responsible consumption is the big thing, brands must today carry values, ethics, and a societal or environmental role.

Responsible and sustainable commitment would then be the key for marketers to earn influence with their audiences: from employees, to customers through communities on socials, influencers or media...

Where does the truth stand? Does a committed brand perform better and under what conditions? Is it a simple marketing trend or a question of brand survival? What impact does this have on our marketing businesses? How can we transform ourselves and lead these changes within our organisation?

Speaker:

Cyndie BETTANT
Directrice Communication & Influence – CISION

7 April 2021 11h15 to 12h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by ONETRUST

Don't Let the GDPR Kill Your Marketing Strategy: Maximizing Opt-In and Building a Compliant Marketing Program

Global privacy laws like the EU’s General Data Protection Regulation (GDPR) and impending ePrivacy Regulation are creating new challenges for advertisers. Since the dawn of the internet age, advertisers have commonly relied on pre-checked boxes, cookies and targeted advertising to understand their audiences and automate marketing activities. While the GDPR and ePrivacy don’t prohibit the use of these strategies, new consent requirements require advertisers to rethink the way they interact with users. How can advertisers deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates? In this session, we’ll answer these questions, review advertiser’s compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximise user opt-in in the GDPR era. Option 2 (less word count if needed): Global privacy laws like the GDPR and impending ePrivacy Regulation are creating new challenges for marketers. New consent rules require marketers to rethink the way they interact with users. How can you deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates? In this session, we’ll answer these questions, review marketing compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximise user opt-in in the GDPR era.

Speaker:

Quentin ROULIER
Privacy Engineer – ONETRUST

7 April 2021 11h15 to 12h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PITCHY

40 videos, less than 6 months, 0 video skill : Discover the GIPHAR Case Study

Discover the GIPHAR case study with Caroline Sautereau du Part, Head of Digital Marketing, GIPHAR.

• In what context do you need to use video technology ?
• Why did you choose Pitchy ?
• When do you use Pitchy ?
• What feedback have you had for Pitchy ?

7 April 2021 11h15 to 12h00 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRUSTPILOT

E-Commerce: How To Optimize The Digital Customer Journey To Boost Sales

We'll focus on how to optimize the new digital customer journey to boost your online sales.

Conference Moderator:

Smaïl MAAKIK
Digital Marketing Expert – CULTURBAN

Speakers:

7 April 2021 12h00 to 13h00 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by ADOBE

Letsignit / Adobe: a love & performance story between a small business enterprise and their marketing automation

Success story: how marketing automation helped Letsignit improve their business performance:

- the solutions evaluated
`- the different stages of implementation
- the difficulties encountered
- the results after 6 months of implementation
_ the next steps

Conference Moderator:

Bérangère GLOAGUEN
Marketing Director – ADOBE

Speaker:

Achkar WASSIM
Lead Generator Manager – LETSIGNIT

7 April 2021 12h30 to 13h00 AGORA E-MARKETING EXHIBITOR PITCH

Organized by ACTIVETRAIL

Why use Marketing Automation and what for ?

Marketing Automation is THE solution to deliver more value to your targets, by delivering personalized and contextualized content, at the right time, for more engagement and conversions.

Although it is still underused by many companies, Marketing Automation is essential to the success of your marketing strategy.

It will ensure you the success of your omnichannel campaigns and guarantee you a good ROI!

Around concrete cases, and in particular their client April International Care, ActiveTrail reviews the key success factors of Marketing Automation.

Find out why Marketing Automation is a precious ally for your sales teams!

Conference Moderators:

Speakers:

7 April 2021 14h00 to 15h00 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CYBERCITÉ

Google, Facebook, Instagram, LinkedIn, Amazon, Pinterest... Which platforms for my business?

Platforms are everywhere and occupy the uses of the web. To streamline your efforts and investments, we offer you a tool to select those that are most relevant to your business model and objectives.
We share with you the best practices for disseminating your content and ensuring its visibility. We show you how to take advantage of advertising consoles to develop your sales, prospects, store traffic and brand. Finally, we will present techniques to enrich your data and better understand your audiences and customers.

Speaker:

Djaouida ALLOUTI
Directrice Conseils – CYBERCITÉ

7 April 2021 14h00 to 14h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PLAYPLAY

10 tips to boost your video content engagement

Storytelling, content production, distribution channels... PlayPlay shares with you its best tips to create videos that convert and generate profit.

Speaker:

Guillaume LE TOUZÉ
Video Content Expert – PLAYPLAY

7 April 2021 14h00 to 14h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SHOWPAD France

Enablement, the new engine for growth + French customer case studies

Speaker:

Olivier WILLEMARCK
Sales Enablement Consultant – SHOWPAD

7 April 2021 14h00 to 14h45 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by netlinking.fr

Content and backlink: THE WINNING duo to be visible on Google's 1st page

Content is king, it's no longer a secret. Brand content, social networks, you have to stand out from the crowd. But did you know that quality content can also set you apart from the competition in SEO? Combined with a relevant and effective netlinking strategy, you put all the chances on your side to considerably improve your visibility on Google. Discover the secrets of the winning content / backlink duo!

7 April 2021 14h00 to 14h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Zohra BELMAHDI Textbroker - Louis CHEVANT Smartkeyword

SEO in 2020 : content strategy challenges for e-commerce websites.

In a context of hyper-competitive online sales, e-commerce websites rely on SEO on Google to control their acquisition costs (SEA...). We will outline the best content strategies of e-commerce websites and we will show you their multiple impact on their SEO, user experience, conversions and ROI.

=> E-COMMERCE - SEO - CONTENT MARKETING

Speakers:

7 April 2021 14h00 to 14h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by INFINITELAMBDA

The New Era of Integrated Analytics Dataplatform

During this presentation,  we will present :

- New Kpis develop this year for our customers

- Our new product to create an analytics data platform in few clics : it gives you the opportunity to plug and unplug data source quickly, and test your KPIs : ie. which social network gives me better ROI  (Google Ads? Facebook Ads? Insta?)

Conference Moderator:

Adrien BOUTREAU
French director – INFIITELAMBDA

7 April 2021 14h45 to 15h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by VIDEOMENTHE

How to subtitle your videos in + 110 languages, easily, quickly and cost-effectively?

Product presentation, customer use case, snack content, internal communication, training...: add multilingual subtitles to your videos allows to engage a wider audience and to reach an international target. But how to include subtitled video in your digital strategy?

During this workshop, Videomenthe will present Eolementhe CC, its web-based solution for automatic subtitling in 112 languages, with human revision. We'll discuss the pros of the subtitling and give you keys to add professional subtitles to your videos, 5x more quickly and cost-effectively.

Programme: real-time demo, uses-cases (European Parliament and France Médias Monde) and discussion!

Speaker:

Muriel LE BELLAC
CEO – VIDEOMENTHE

7 April 2021 15h00 to 15h45 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SOLOCAL

Sign networks, think global, act local! Simplify all your local digital communication and boost your business.

Signs organized in networks need to harmonize and make their communications more effective. The problems are numerous and sometimes complex. Whether national or local, many levers have to be activated, often without coherence and without the desired echo. 

Our digital 360 support is unique and aims to put each of your points of sale at the heart of your strategy: visibility, notoriety, in-store traffic generation, increased turnover... We have powerful assets (proprietary media, local data, network expertise), a local knowledge unequalled on the market, partnerships with GAFA, and 200 experts dedicated to key accounts throughout France.

This workshop will be illustrated with numerous customer cases and quantified results.

Speaker:

Antoine CORMIER
MARKETING DIRECTOR KEY ACCOUNT MARKET – SOLOCAL

7 April 2021 15h00 to 15h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRUSTPILOT

Google & Customer Reviews: Everything You Need To Know

If you want to increase your organic trafic from Google, or you need to improve your Google Ads campaigns, you can take advantage of your customer reviews. We'll share with you all you need to know about Google and customer reviews.

Conference Moderator:

Brahim BEN HELAL
Director Of Strategic Development – TRUSTPILOT

Speakers:

7 April 2021 15h00 to 15h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by MADE IN

Influence Marketing : the keys to an impactful strategy

Influence marketing is still growing in 2020. To ensure a return on investment and efficiency on a long term basis, an overview is necessary. Made In will come back to the strategy on your campaigns and take you through the best practices to stand out and meet your objectives. 

Conference Moderator:

Sophie BENARAB
Vice-President – MADE IN

7 April 2021 15h00 to 15h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PRIMELIS

SEOxSEM: Create smart syngeries to increase profitability

SEO and SEA are essential tools for any acquisition strategy. Together they form the major source of notoriety, traffic and revenue : the Search channel. It is essential to consider them as a package, and integrated them as a cross-functional strategy at the same time as web behaviors advocate omnicanality. Creating concrete and effective synergies between SEO and SEA allows us to make the most of the strengths of these tools and overcome their weaknesses. With the only objectives of increasing acquisition performance and profitability.

Conference Moderators:

7 April 2021 15h15 to 16H15 AMPHITHEATER PLENARY CONFERENCE

Focusing on innovative solutions for dealing with declining attention spans...

With the multiplication of channels, messaging, mailing, social networks and the hyper solicitation of consumers, attention span is decreasing. How can we level the playing field and find solutions for more impact? How has audio/podcasting become unavoidable with the COVID-19 crisis?

Speakers:

7 April 2021 15h15 to 16h15 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SALESAPPS

KPI et ROI du Sales Enablement: Pilotez activement votre croissance commerciale

Mettre en place une stratégie de Sales Enablement s’inscrit naturellement dans la perspective de son ROI (gain de temps, alignement Sales & Marketing, montée en compétence, performance commerciale..)

De la mise en place des KPI à l’amélioration de l'efficacité commerciale, venez découvrir comment une application de Sales Enablement va accélérer votre croissance.

7 April 2021 15h30 to 16h00 AGORA E-MARKETING EXHIBITOR PITCH

Organized by Wiidii

Wiidii’s personal assistant is at the service of all the brand’s customers

Dedicated to all companies and brands, Wiidii’s personal assistant can manage all types of requests (up to finalisation of transactions) with a friendly and pro-active approach. Being able to listen and understand its users, enables them to access quality content according to their tastes and preferences. Capable of handling all their time-consuming tasks (reservations, purchases, reminders and much more) freeing the mind from daily preoccupations. Available as a white label, Wiidii's personal assistant adopts the company's corporate identity for a customised application that is completely in line with the brand's identity.

Combining artificial intelligence and human intelligence, it creates a personal assistant for your daily life and designed for an exceptional, personalised, and high-quality service. Made possible by technology developed by Wiidii.

Wondering how this collaboration of AI and humans create an exceptional and personalised customer experience?

Cédric Dumas, CEO, and Christophe Camicas, CTO, will explain how Wiidii's personal assistant is capable of transforming companies' and brands' customer experience by offering an unparalleled quality of service.

Speakers:

7 April 2021 16h00 to 16h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRACKAD

How to generate many more leads with Google Ads

This workshop is dedicated to all actors whose objective of advertising campaigns is the generation of a Lead via a form or a registration:
Education, Financial Services, Insurance, B2B, Real Estate, Mutuals, Private Healthcare, Courses, Energy, ...

We will present you the new Google Ads products to strongly increase your volume of Leads.
And we will discuss how to use the qualified data of your Leads to significantly increase the ROI of your Google Ads campaigns.

Your speakers :
Rebecca Birnbaum, Strategic Partner Manager at Google
Maximilien Jacquet, Managing Partner at TrackAd

Speakers:

7 April 2021 16h00 to 16h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Sendinblue

Email deliverability: how to land your email campaigns in your clients' inbox

Landing your email campaigns in your customers' inbox doesn't happen by chance. A number of factors can be influenced to improve your email deliverability, such as relevance, data protection, content et technical settings. 

The good news is that implementing these best practices doesn't have to be complex! Simon Bressier, Head of Deliverability at Sendinblue, reveals the keys to getting your email deliverability to take off. 

Want to go further? Get your free white paper at our booth C31.

Conference Moderators:

7 April 2021 16h00 to 16h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Semji

SEO : How to create an Effective Semantic Cocoon and rank higher on Google ?

Manomano, Legalstart, Macif ... Those companies have all experienced exceptional SEO growth thanks to a content strategy based on semantic cocoon. Introduced in France by Laurent Bourelly, This SEO technique is today a key point of a powerful SEO strategy, prioritizing the question of content.

During our conference, we will go through concrete examples/successful stories to understand how to easily design an effective semantic cocoon and improve your website’s SEO. Further than a definition, you will learn the right methodology to rank higher on Google.

Conference Moderators:

7 April 2021 16h00 to 16h45 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by MEET YOUR DATA

7 April 2021 16h30 to 17h30 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SPLIO

Loyalty differently: make on & offline interactions the new engine of your loyalty programme

How can we build loyalty today when digital has blurred the difference between a customer and a prospect, when all channels lead to mobile and when loyalty has become volatile and can no longer be measured solely by the transaction?

Splio proposes to marketers to reinvent loyalty and to set up a new kind of loyalty program through which it is possible to integrate customers and prospects in a single engagement dynamic, to build a lasting relationship at the heart of the mobile, "the new place to be" for marketers, and to build a profitable loyalty program at a time when the transaction alone can no longer guarantee profitability. Use cases, strategy and neo loyalty platform will be in the spotlight to respond to these new issues.

Speaker:

Sandra FERNANDES
Marketing and Communication Director – SPLIO

8 April 2021 10h15 to 11h00 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by MONDAY.COM

monday.com

Monday is a flexible Work OS, where teams create and shape workflow apps in minutes, code-free. 

Our Work OS powers your teams to:

1. Manage all unmanaged processes
2. Streamline workflows across teams and departments
3. Make decisions and act fast - with confidence

And so: Deadlines are never missed. We move as fast as the business demands. Teams are fully engaged and fully aligned. 

Speaker:

Gad AMAR
ENTERPRISE SALES DIRECTOR – MONDAY.COM

8 April 2021 10h15 to 11h00 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SMARTKEYWORD

10 SEO commandments to supercharge your e-com site's performance

We will reveal 100% of the key SEO best practices from all the top performing e-com sites (Tediber, GO Sport, Rakuten, E.Leclerc, etc.). From keyword research to filters optimisations, to on-page SEO and internal search engine optimisation, you will know all that works in SEO in 2020!

Conference Moderator:

Louis CHEVANT
CEO – SMARTKEYWORD

8 April 2021 10h15 to 11h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Guest Suite

Entrust your communication to your clients, leveraging the power of customer reviews!

+60% turnover, +275% traffic from Google my Business, +400% increase in the number of reviews: does that ring a bell? These are the results achieved for our customers.

Consumers very often perceive customer reviews as an end in itself: leaving a review is the action putting an end to the brand experience.

Yet, customer reviews represent more than a simple goal: they are, above all, the starting point of the experience for all prospects and future clients who get to know your brand through the reviews left by their peers, choose you, visit your stores, buy, and experience with your brand thanks to them.

You very often measure your customer satisfaction with your own teams and get convincing results. But are you sure these results are aligned with the image perceived by your prospects online?

If you would like to perform improving your customer acquisition strategy, boosting your visibility, attracting customers that fit your target audience, and homogenizing your brand image, Guest Suite is the best solution for you.The all-in-one platform is the most complete solution allowing you to manage customer reviews and deploy effective enchantment marketing strategies. The Guest Suite experts make sure customer reviews create additional and recurring revenue for your brand. You will discover concrete examples of successful strategies with associated tangible results.

Speaker:

Francois ESTIVAL
CEO – GUEST SUITE

8 April 2021 10h15 to 11h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by BusyBiz

Event Marketing : tools and strategies to boost engagement… and ROI !

Let them who have never been to an event knowing they would never become a client of the organizing company come and sit at the front row of this session.

 Fairs, webinars, conference breakfast, breakout sessions like this one... Online or real-life, intimate or large scale, events inspire, entertain, teach and federate people like any other marketing effort. They also demand marketers take the extra step to ensure a significant, and measurable, ROI.  As a matter of fact, all attendees aren't actual leads, only a fraction of them will convert, and rarely thanks to the event only.

Then how to craft a pertinent and efficient event marketing strategy? Which tools to support it? What to measure and analyze, and how? Come and find out with Marty, event marketing specialist, and Pierre, digital consultant and marketing automation expert.

Speakers:

8 April 2021 10h15 to 11h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by FULL PERFORMANCE

Self-finance your growth through paid performance campaigns - Example in Ecommerce BtoB with materiel-CHR-pro.com

Switching the management of its e-commerce activity from a "marketing investment with no guaranteed profitability" vision to "investment driven by the gross margin generated" vision.

Due to the lack of sufficient budgetary resources, many companies do not take leadership in their market segments. The lack of marketing profitability, turnover, stagnant activity, insufficient market penetration, maintain a negative spiral of underperformance.

We will see how it is possible, using the example of Materiel CHR PRO, to replace your e-commerce site in 3 stages at the heart of your growth strategy, by financing growth through growth:

1. a strategic lever mix, acquisition of knowledge on the conversion paths, identification of the attribution model
2. A learning period piloted jointly with the advertiser
3. The culmination of a method of remuneration based solely on the contribution of turnover allocated, and reinvested in the acquisition of turnover

Speaker:

Isabelle VIALE
Head of marketing – FULL PERFORMANCE

8 April 2021 10h45 to 11h45 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CYBERCITÉ

You're going to miss the SEO redesign of your site, and here's why!

No solution to create websites is 100% SEO compliant natively: advertisers' needs are often user-focused and innovative and/or fashionable technologies. Ignorance of googlebot functions often leads to strategic choices that put SEO in the background. At a time when we are looking at figures, however, it is essential to make corrections, or to rectify alarming situations in order to recover an audience that has "mysteriously disappeared". These sticking plasters could be avoided by integrating and prioritizing SEO in your processes. Our little museum of the horrors of failed overhauls explains how to avoid these pitfalls!

Speaker:

Alban RENARD
Responsable Pôle Expertises – CYBERCITÉ

8 April 2021 10H45 to 11H45 AMPHITHEATER PLENARY CONFERENCE

Enhancing your efficiency with nano-micro-influencers, youtubers, instagrammers.

Nano, micro-influencers are an integral part of marketing campaigns. The involvement of their communities also reinforces the impact of your action plans.

Conference Moderator:

Olivier LABORDE
Author – "INNOVER OU DISPARAITRE"

Speakers:

8 April 2021 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by AEP Digital

How to use personas on Google Ads? The winning methods to make profitable expenses.

Your acquisition strategy must imperatively exploit the full potential of audiences. Google Ads offers an increasingly rich targeting of personas in order to always better target the Internet user. Based on concrete cases, we will show you how to get the most out of your investments and campaigns.

Speaker:

Laurent FORTE
Managing Partner – AEP DIGITAL

8 April 2021 11h15 to 12h00 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRUSTPILOT

Boost Your Digital Marketing Strategy With Social Proof & Customer Reviews

How to boost your digital marketing strategy in 2020?

Conference Moderator:

Smaïl MAAKIK
Digital Marketing Consultant – CULTURBAN

Speaker:

Brahim BEN HELAL
Director Of Strategic Development – TRUSTPILOT

8 April 2021 11h15 to 12h00 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by netlinking.fr

Content and backlink: THE WINNING duo to be visible on Google's 1st page

 Content is king, it's no longer a secret. Brand content, social networks, you have to stand out from the crowd. But did you know that quality content can also set you apart from the competition in SEO? Combined with a relevant and effective netlinking strategy, you put all the chances on your side to considerably improve your visibility on Google. Discover the secrets of the winning content / backlink duo!

8 April 2021 11h15 to 12h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SALESAPPS

Augmentez l’impact commercial de vos présentations à distance avec le Sales Enablement

Quel que soit l’objectif de la démarche (écologique, économique, déploiement à l’international ou contrainte contextuelle..), les présentations commerciales à distance se généralisent. Si elles permettent de démultiplier le nombre de rendez-vous, savoir capter l’attention de son interlocuteur devient alors l’un des principaux enjeux. Venez découvrir comment une application de Sales Enablement va vous permettre de transformer vos présentations à distance.

8 April 2021 11h15 to 12h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PITCHY

Pitchy : Videos for your business. Easy.

• The will to use video in your marketing and communication strategy

• 0 video skill

• To produce video in unlimited quantities
• To cover your current and future video needs with advanced features ( voice-overs, subtitles, On-the-Fly production) in a completely autonomous way but with a personalized support !

• Pitchy's advantages
• Video needs covered
• Client Case Studies

8 April 2021 11h15 to 12h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PlayPlay

How did Bouygues Immobilier boost its video strategy with PlayPlay?

Video is already a must-have for companies. The true revolution is how they are now being produced: tools and agencies enable a much faster creation process! 

Speakers:

8 April 2021 11h45 to 12h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by CISION

What if engagement was the best strategy for influence?

While responsible consumption is the big thing, brands must today carry values, ethics, and a societal or environmental role.

Responsible and sustainable commitment would then be the key for marketers to earn influence with their audiences: from employees, to customers through communities on socials, influencers or media...

Where does the truth stand? Does a committed brand perform better and under what conditions? Is it a simple marketing trend or a question of brand survival? What impact does this have on our marketing businesses? How can we transform ourselves and lead these changes within our organisation?

Speaker:

Cyndie BETTANT
Directrice Communication & Influence – CISION

8 April 2021 12h15 to 13h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by MELTWATER

How to create engaging and authentic influencing campaigns in 2020?

Influence marketing has developed phenomenally in recent years. This democratization has inevitably led to a weariness among Internet users, who feel what is called influence marketing fatigue when faced with the numerous sponsored posts in their news feed. The cause of this fatigue: content that is too repetitive, of low quality and above all a sometimes blatant lack of authenticity, too far removed from real life. How to design an engaging and authentic influencer campaign in 2020?

Speakers:

8 April 2021 12h15 to 13h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Survey-Magazine & Soft Concept

What is Artificial Intelligence in clear terms and how to use it immediately on your own data

Artificial intelligence is undoubtedly the major disruptor for the coming years. However, its operating principles remain unclear, which fuels both excessive expectations and unreasonable fears.
Our goal is to define A.I. in clear terms and to show, with operational examples, how to implement it and use it effectively on your data.

Conference Moderators:

8 April 2021 14H00 to 15H00 AMPHITHEATER PLENARY CONFERENCE

Respecting consumer data in the age of artificial intelligence and facial recognition

Taking stock of the use of CRM, data protection, marketing automation in B2B and B2C, two years after the implementation of the GDPR.

Conference Moderator:

Cécile DELETTRE
Expert Marketing & Communication Internationale – -

Speakers:

8 April 2021 14h00 to 14h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by ADVALO

Leverage AI and data to boost the omnichannel performance of marketing campaigns, with a testimonial from BUT

The Advalo teams, with the testimony of BUT, will review the 5 challenges to be met to boost the omnichannel performance of its marketing campaigns by capitalizing on its data and AI:

- Demonstrate Web to Store impact

- Increase its ability to reach out to its customers by communicating digitally

- Drive its digital levers in an omnichannel direction

- Optimize customer and prospect conversion through hyper-personalized recommendations

Find out how individualized marketing can boost the performance of your campaigns and maximize their impact.

We look forward to seeing you!

Conference Moderator:

David LE DOUARIN
General Manager – ADVALO

8 April 2021 14h00 to 14h45 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TOUCH & SELL

Marketers, turn your leads into clients !

with the testimony of Erwan Kerhuel, Fuchs, Head of Marketinga

Conference Moderator:

Guillaume LEGENDRE
CEO – TOUCH & SELL

Speaker:

Erwan KERHUEL
Head of Marketing – FUCHS

8 April 2021 14h00 to 14h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by OneTrust

New CNIL guidelines for the management of cookies : What's new and what it means for you

On 15 January, the CNIL (Commission Nationale de l'Informatique et des Libertés) published an update of its latest consultations on new guidelines for cookie management. These guidelines reinterpret article 5.3 of the ePrivacy Directive of 2013, which imposed the obligation to obtain prior consent before placing or accessing cookies and similar technologies.
These guidelines are neither prescriptive nor exhaustive and are intended solely to guide professionals in their compliance efforts.
During this presentation, we will discuss the latest CNIL consultations and their impact on your cookie consent management strategy.
 

Conference Moderator:

Quentin ROULIER
Privacy Engineer – ONETRUST

8 April 2021 14h00 to 15h00 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CYBERCITÉ

Google Analytics: from stats to conversion optimization

Google's flagship product is not just a cold statistical collection tool. By pushing its configurations beyond the native, it is possible to make it talk to quickly find quicks wins that will improve the conversion rate of your site. Whether you are a content site, a lead site or an E-commerce site, don't miss the implementation of an innovative advanced branding plan, no longer based on native KPIS, but on KPIS for improving navigation, reading, form submission or E-commerce transaction.

Speaker:

Cédric SONREL
Responsable Veille Outils Et Méthodes – CYBERCITÉ

8 April 2021 14h00 to 14h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by 2EMOTION

Video marketing : Lessons 2020 for a successful 2021 strategy

With more than a decade of expertise in video marketing strategies, 2Emotion draws with you the lessons of 2020 and offers you the keys to succeed in your 2021 video content production strategy. Mastering the current digital trends and behaviors of your audiences to offer them content that meets their expectations is the challenge for companies today who want to remain in control of their digital communication.

Speaker:

Stéphanie PAROT
ASSOCIATE DIRECTOR – 2EMOTION

8 April 2021 14h00 to 14h45 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by EXPLORE

(Re) take charge of your business: 5 key steps to succeed in your Data Driven BtoB strategy

Speaker:

Bertrand DOSSEUR
Marketing Director – EXPLORE

8 April 2021 14h45 to 15h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by COMPOS JULIOT

Maestro : la solution de gestion de contenu E2E pour une communication cohérente.

1. Pourquoi vouloir intégrer un solution de contenu E2E ?

2. PIM/DAM/Project le trio gagnant
   

3. Organiser sa campagne de communication omnicanale avec Maestro

4. Le gain : cohérence, productivité et intimité client

Conference Moderator:

Simon BACONNAIS
CTO/CIO – COMPOS JULIOT

8 April 2021 15h00 to 15h45 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by LEOO

The decade 2020 will be the decade of data-driven customer loyalty

The evolution of technologies and the new balance around customer data are creating the conditions for a loyalty revolution:

• Unification and enrichment of customer data
• Personalization through all points of contact
• Enrichment of marketing automation scenarios
• Artificial intelligence, in particular scoring and machine learning
• New deal of customer consent on access to his data

Speaker:

Etienne ODDON
CEO – LEOO

8 April 2021 15h00 to 15h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by MADE IN

Influence Marketing : the keys to an impactful strategy

Influence marketing is still growing in 2020. To ensure a return on investment and efficiency on a long term basis, an overview is necessary. Made In will come back to the strategy on your campaigns and take you through the best practices to stand out and meet your objectives. 

Conference Moderator:

Sophie BENARAB
Vice-Président – MADE IN

8 April 2021 15h00 to 15h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by ODiTY

Boost the conversion rate of your website with a virtual seller who understands and acts in real-time

Thanks to LiveIntercept, help your visitor in real-time to have the best Digital Experience. 

Boost your conversion rate thanks to an optimized navigation. Adopt a new "ZERO COOKIES" attitude to stop attacking your visitors.

Some examples of achievements with our partner QWERY.

Conference Moderator:

Benoît BOURDÉ
Alliances Manager – ODITY

Speaker:

Marine DUTRIEUX
Co-Founder, Associate Director – QWERY

8 April 2021 15h00 to 15h45 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Sendinblue

Marketing automation: how to increase campaign performance with little effort

Automating your campaign flows is an efficient way to improve how you communicate with your customers. If you've ever wondered how to implement and deal with your workflows easily, this is the workshop for you! 

Jérémy Cahen, Chief Product Officer at Sendinblue, shares his top tips and best practices to make the most of your automation whilst retaining control. 

Conference Moderator:

Nora GONZALEZ
Head of Enterprise Marketing – SENDINBLUE

Speaker:

Jérémy CAHEN
Chief Product Officer – SENDINBLUE

8 April 2021 15h00 to 15h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRUSTPILOT

Customer Reviews: Collect, Bad Reviews, SEO, Conversion, UX... All about Reviews!

Conference Moderator:

Brahim BEN HELAL
Director Of Strategic Development – TRUSTPILOT

Speaker:

Smail MAAKIK
Digital Marketing Consultant – CULTURBAN

8 April 2021 15h15 to 16h15 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by LIANA TECHNOLOGIES

Newsletter in 2020, is it still work ?

Between being a saturated channel, the arrival of the GDPR, the marketing pressure today and often the lack of quality of databases, is a newsletter still worth it in 2020 ? The answer is yes, let's find out why and how.

Conference Moderator:

Jérémy BARRY
Account Director, Global Sales – LIANA TECHNOLOGIES

Speaker:

Samuli TURSAS
CEO – LIANA TECHNOLOGIES

8 April 2021 15h30 to 16h00 AGORA E-MARKETING EXHIBITOR PITCH

Organized by GETQUANTY

BACK TO BUSINESS

Conference Moderators:

Speaker:

Eric BOEREZ
Traffic Manager – ODIENS

8 April 2021 16h00 to 16h45 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PLEZI

Comment Lemonway a surpassé ses objectifs marketing en triplant sa génération de leads avec Plezi ?

Découvrez comment Lemonway a triplé sa génération de prospects et réalisé 110% de ses objectifs marketing en seulement un an grâce à Plezi et à sa stratégie d'inbound marketing.

Stratégie de contenus, suivi du parcours des prospects, mise en place d'indicateurs de suivi... Karine Coutinho, directrice Marketing de Lemonway et Lucile Rivière, CSM chez Plezi, vous présenteront la mise en place de l'inbound marketing chez Lemonway et vous partageront leurs conseils et bonnes pratiques pour lancer une stratégie d'inbound marketing efficace

Speakers:

8 April 2021 16h00 to 16h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CYBERCITÉ

Analyse de formulaires et Google Analytics : Comment optimiser vos formulaires avec un outil de statistiques ?

Et si Google Analytics pouvait, à l’aide de quelques lignes de code, vous donner des informations sur le point stratégique de la soumission de formulaire ? Et si au final on poussait la configuration de cet outil dans ses retranchements pour obtenir des informations telles que :
- La visibilité du formulaire au scroll
- Les entrées dans les différents champs
- Le temps passé dans ces derniers
- Et Infine, le graal du graal, être en mesure d’optimiser vos formulaires avec un outil de statistiques gratuits
A mi-chemin entre les fonctionnalités d’Hotjar et celle de Yandex Métrica, venez en apprendre plus sur la manière de déceler les points de fuite de vos formulaires, mettre en place les insights nécessaires à l’optimisation de vos conversions avec Google Analytics, et ainsi récolter des bonnes pratiques sur la conception générale de vos formulaires.

Conference Moderator:

Cédric SONREL
Responsable Veille Outils Et Méthodes – CYBERCITÉ

8 April 2021 16h00 to 16h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Charles THUMERELLE

WITHOUT CONTROL, DATA IS MEANINGLESS !

How do you check the quality of the data collected by your tagging plan ? No matter how much data you collect you can't expect it to produce any meaningful insight if it is subpar quality.
All hope is not lost. You can control the quality of your analytics or any other taggued based solution to make sure the decisions you make are based on true data.
And you can do that by making sure your tagging plan is still OK with the clic of a single button. Then you can spend your time on really valuable tasks.
And because GDPR is never far when you talk about web and data, you can also make sure taht no rogue tag is stealing data from your visitors and that their consent is really followed.

Conference Moderator:

Charles THUMERELLE
Product Owner – SEENAPTIC

9 April 2021 10h15 to 11h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Survey-Magazine & Soft Concept

How to use efficiently Big Data and Artificial Intelligence in Marketing and Research

Big Data and artificial intelligence are revolutionizing the fields of marketing, research and customer knowledge. However, their operating principles and methods are still unclear to most users.
Our goal is to clearly define these new tools and show, on the basis of practical examples, how to implement and use them effectively.

Conference Moderators:

9 April 2021 10h15 to 11h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by LE CERCLE MARKETING CLIENT

Le Marketing éthique au coeur de la stratégie des Marques

De plus en plus d’entreprises cherchent, via leur modèle économique, non pas à être les meilleures AU monde mais bien les meilleures POUR le monde !

Dans cet élan, de nouvelles certifications (B Corp par exemple) engagent les entreprises à bouger les lignes dans un modèle alternatif, qui place l’impact positif sur la société ou sur l’environnement au-dessus des objectifs de profit. Ce concept innovant et dynamique bouscule le marché des marques et séduit les millennials.

Conference Moderator:

Catherine TORCHY
CEO – LE CERCLE MARKETING CLIENT

Speakers:

9 April 2021 10h15 to 11h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Nomination

Conquest of high-potential targets thanks to ABM

ABM is becoming more and more widespread and more and more companies are trying to adopt it not without difficulty. Indeed, the delay in its adoption is due to a misalignment between sales and marketing, and this is the key to its success. But where to start? Nomination and Aressy X Epoka invite you to a workshop to discover the best practices of a successful ABM strategy.

Speakers:

9 April 2021 10h15 to 10h45 AGORA E-MARKETING EXHIBITOR PITCH

Organized by E-COMMERCE NATION

Évoluer en e-commerce: méthodologie de la veille aux compétences

Dans la jungle du digital, il n'est pas simple de se frayer un chemin pour son activité en ligne. 

La problématique est simple: Comment franchir des caps et quelles compétences cibler pour se développer ?

Durant cette intervention, Nicolas J.Chevalier, Explorateur en chef de la Nation du E-Commerce vous présente sa méthodologie pour auditer votre activité et grandir en ligne.

Speaker:

Nicolas J. CHEVALIER
Fondateur & Explorateur En Chef De La Nation – E-COMMERCE NATION

9 April 2021 10h45 to 11h45 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by LIANA TECHNOLOGIES

Get started in marketing automation in 2020

Marketing automation improves the visibility of your marketing communications by sending the right message at the right time to the right person. Whether you've just heard of it, want to get started, or are already in the process of a project, this workshop is for you.
Through theoretical and practical explanations of strategies, functionalities, and concrete examples, Alexandre Dolléans will present you what are the prerequisites to get started in marketing automation in 2020. If you already are in the middle of a project, this workshop will surely give you new ideas on your current strategy.

Conference Moderator:

Alexandre DOLLÉANS
Account manager – LIANA TECHNOLOGIES

Speaker:

Samuli TURSAS
CEO – LIANA TECHNOLOGIES

9 April 2021 10H45 to 11H45 AMPHITHEATER PLENARY CONFERENCE

Questioning what a ‘committed brand’ is. The vision of the Advertisers’ Club.

How to meet consumer expectations, what actions to implement internally and externally. We will reveal you the results of the Engagement Marketing study; new brand strategy or real business transformation. 

Conference Moderator:

Karine TISSERAND
Director – CLUB DES ANNONCEURS

Speakers:

9 April 2021 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by WOÔ

The Keys to an Ethical Influencer Program

2019 was the year when influencers and brands became aware of the need for a more ethical and responsible collaboration. Find out how in 2020 the environment, sponsorship and transparency will transform our daily lives as followers and why you will find yourself liking influence campaigns more often...

Speaker:

Brian LEAVY
Senior Strategy Advisor – WOÔ

9 April 2021 11h15 to 12h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Christophe CADIC

PWA: the future of mobile apps with Progressive Web Apps

Today, mobile applications from App Stores are facing strong competition from Progressive Web Apps. A Progressive Web App (PWA) is a mobile application that can be installed from any Internet Browser.
Are you looking for an innovative and sustainable solution for your mobile applications? Do you want them to be compatible with all computers, tablets and smartphones? Can a Progressive Web App (PWA) meet your needs better than an app from an App Stores?
During this workshop, we will evaluate the advantages (and disadvantages?) of deploying a PWA in your digital strategy. To go further, we will also show you the possibilities offered by this technology and our expertise, especially in terms of interfacing with CRM, ERP, PIM, servers ... in order to achieve the best performance.

Speaker:

Christophe CADIC
Founder – OKALYS

9 April 2021 11h15 to 12h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRUSTPILOT

Boost Your Facebook Ads & Google Ads Thanks To Reviews

During the session, we'll explain you step by step how to optimize your Google Ads and Facebook Ads with social proof and reviews.

Conference Moderator:

Smaïl MAAKIK
Digital Marketing Consultant – CULTURBAN

Speakers:

9 April 2021 11h15 to 12h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by OPPORTUNITY

Engage and develop your sales with conversational video!

Innovations: MyVip and VideoSign, personalized interactive videos in real time from CRM datas, in order to automate part of your Customer Service and also boost your sales.

Speakers:

9 April 2021 11h45 to 12h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by 2EMOTION

Video marketing : Lessons 2020 for a successful 2021 strategy

With more than a decade of expertise in video marketing strategies, 2Emotion draws with you the lessons of 2020 and offers you the keys to succeed in your 2021 video content production strategy. Mastering the current digital trends and behaviors of your audiences to offer them content that meets their expectations is the challenge for companies today who want to remain in control of their digital communication.

Conference Moderator:

Stephanie PAROT
Associate director – 2EMOTION

9 April 2021 12h15 to 13h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CYBERCITÉ

Netlinking : comment faire le caméléon pour surperformer son SEO rapidement ?

Concurrence extrême, audiences massives... Le Netlinking est le bazooka du SEO : puissant, efficace, rapide. Il procure des résultats SEO durables dans des environnements difficiles et concurrentiels. Aussi efficace soit-il, il est à manier avec délicatesse et mimétisme pour obtenir des résultats effectifs.
Découvrez au travers de cas réels récents et de méthodes comment performer en SEO au travers d'actions de Netlinking. Au-delà des idées reçues et des fausses perceptions concernant le Netlinking, sur ce qu'il est ou n'est pas, et sur sa réelle efficacité, vous découvrirez comment vous en servir comme un caméléon pour vous hisser premier, l'air de rien...

Conference Moderator:

Jean-François LONGY
Directeur Général – CYBERCITÉ

9 April 2021 12h15 to 13h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SALESAPPS

Sales Enablement : Optimisez la conception et le lancement de votre application pour vos forces de vente

La mise en réussite d’un outil de Sales Enablement repose en grande partie sur l’adoption de cet outil par vos équipes commerciales. La qualité de conception de l’application, son ajustement aux besoins du terrain, le format de l’animation au lancement, etc. autant de points d’attention qui impacteront l’adhésion et donc votre accélération commerciale

Retour sur 7 best practices pour atteindre les 100% de prise en main dès le premier mois !

9 April 2021 14h00 to 14h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CPA

GOOGLE - SAFARI - CNIL - COOKIES WHAT STRATEGY AND WHAT TOOLS TO CONTINUE MEASURING IN A MOVING CONTEXT?

Pressure from browsers, recommendations from the CNIL on tracers, announcement of Google’s Privacy Sandbox, etc., 2020 promises to be a crucial year for tracking. In this fluctuating context, the Effinity experts invite you to a conference to discuss these subjects that concern you and share the practices to be implemented so as not to impact your activity. The main themes will be: Current context with recent changes to browsers (Chrome, SAFARI, Edge and Firefox) and the recommendations of the CNIL. How to switch from Third Party Cookie to First Party Cookie? How to track without Cookies? The impacts of the CNIL's recommendations on your Digital strategy

Speaker:

Christophe BOSQUET
CEO – EFFINITY

9 April 2021 14h00 to 15h00 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by MY DIGITAL WEEK & LA BRIGADE DU WEB

How to build an effective influence strategy

Pour se construire une image, se bâtir une visibilité , une notorieté… une stratégie d’influence est un levier puissant. Et dans notre société actuelle, une entreprise qui ne communique pas sur les médias sociaux n’existe malheureusement pas.

Etre actif et proactif sur les médias sociaux permet de faire parler de son entreprise et d’attirer l’attention.

Comment choisir les bons réseaux sociaux ? Pourquoi le marketing de contenu est-il important ? Comment approcher les influenceurs ? Comment mesurer leur engagement ?

Les réponses de la Brigade du Web, le collectif d'experts/ influenceurs en B2B.

Avec : Céline Bechrich, Delphine Foviaux, Martine Le Jossec, Jonathan Chan, Fabrice Frossard, Camille Jourdain, Arnaud Le Roux, Yann Marchand et Pierre Tran.  

Conference Moderator:

Annie ABELA
CEO – MYDIGITALWEEK

9 April 2021 15h15 to 16H15 AMPHITHEATER PLENARY CONFERENCE

Discover examples of innovative and engaged digital marketing campaigns

Among the digital campaigns, find out about those that make sense for consumers andreinforce the ROI objectives of marketers.

Conference Moderator:

Njara ZAFIMEHY
FOUNDER & CEO – WHATROCKS

Speakers: