Program

1 September 2020 10h15 to 11h00 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by COWORKEES

How to succeed in your digital projects with freelancers?

Digital agencies no longer have a monopoly on skills. Thanks to freelancing, companies gain in flexibility, transparency and project quality. What kind of managerial transformation is needed, how can we attract and retain this new talent and gain in productivity? Sébastien Lelieur, Head of the Digital Division at Fournier Habitat, will share his feedback.

Speakers:

1 September 2020 10h15 to 10h45 AGORA E-MARKETING EXHIBITOR PITCH

Organized by AEP Digital

Your SEO is no longer progressing : SEO tactics in 2020 to (re) take off

Google has regularly improved its crawl and indexing criteria in recent years. Our experts will review the SEO techniques and optimizations that work in 2020. Around practical cases, they will detail the strategies that are performing and you can discuss with them the actions to be implemented in order to (re) boost your SEO.

Speakers:

1 September 2020 10h15 to 11h05 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CAPENCY

CAP MOBILE ID : Facilitate and secure the digital identity of your customers

Discover the new CAP MOBILE ID solution to simplify and make the identification process of your customers more reliable from your collection channels (website, mobile, store…).

Accompanied by the main telephone operators, Capency, key player in the data market will present the major benefits of the solution, namely:

• Optimisation of account creation with automatic data filling
• Measures against identity fraud and obtain proof of address in real time
• Security during customer identification

Speakers:

1 September 2020 10h45 to 11h45 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CYBERCITÉ

You're going to miss the SEO redesign of your site, and here's why!

No solution to create websites is 100% SEO compliant natively: advertisers' needs are often user-focused and innovative and/or fashionable technologies. Ignorance of googlebot functions often leads to strategic choices that put SEO in the background. At a time when we are looking at figures, however, it is essential to make corrections, or to rectify alarming situations in order to recover an audience that has "mysteriously disappeared". These sticking plasters could be avoided by integrating and prioritizing SEO in your processes. Our little museum of the horrors of failed overhauls explains how to avoid these pitfalls!

Speaker:

Alban RENARD
RESPONSABLE PÔLE SEO – CYBERCITÉ

1 September 2020 10H45 to 11H45 AMPHITHEATER PLENARY CONFERENCE

Shaping your marketing for more engagement

The company’s essential purpose is its internal marketing and communication department. What are the strategies for positioning your brand, committing and engaging consumers by blending meaning and performance.

Conference Moderator:

Cécile DELETTRE
EXPERT MARKETING & COMMUNICATION INTERNATIONALE – -

Speakers:

1 September 2020 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by TOUCH & SELL

Sales Tech : a marketing-driven sales innovation

with special guest Nadia Quire, Disney,  Head of marketing

1 September 2020 11h15 to 12h00 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRUSTPILOT

E-Commerce: How To Optimize The Digital Customer Journey To Boost Sales

We'll focus on how to optimize the new digital customer journey to boost your online sales.

Conference Moderator:

Smaïl MAAKIK
Digital Marketing Expert – CULTURBAN

Speaker:

Brahim BEN HELAL
Director of Strategic Development – TRUSTPILOT

1 September 2020 11h15 to 12h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by ONETRUST

Don't Let the GDPR Kill Your Marketing Strategy: Maximizing Opt-In and Building a Compliant Marketing Program

Global privacy laws like the EU’s General Data Protection Regulation (GDPR) and impending ePrivacy Regulation are creating new challenges for advertisers. Since the dawn of the internet age, advertisers have commonly relied on pre-checked boxes, cookies and targeted advertising to understand their audiences and automate marketing activities. While the GDPR and ePrivacy don’t prohibit the use of these strategies, new consent requirements require advertisers to rethink the way they interact with users. How can advertisers deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates? In this session, we’ll answer these questions, review advertiser’s compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximise user opt-in in the GDPR era. Option 2 (less word count if needed): Global privacy laws like the GDPR and impending ePrivacy Regulation are creating new challenges for marketers. New consent rules require marketers to rethink the way they interact with users. How can you deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates? In this session, we’ll answer these questions, review marketing compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximise user opt-in in the GDPR era.

Speaker:

Quentin ROULIER
Privacy Engineer – ONETRUST

1 September 2020 11h15 to 12h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CISION

What if engagement was the best strategy for influence?

While responsible consumption is the big thing, brands must today carry values, ethics, and a societal or environmental role.

Responsible and sustainable commitment would then be the key for marketers to earn influence with their audiences: from employees, to customers through communities on socials, influencers or media...

Where does the truth stand? Does a committed brand perform better and under what conditions? Is it a simple marketing trend or a question of brand survival? What impact does this have on our marketing businesses? How can we transform ourselves and lead these changes within our organisation?

Speaker:

Cyndie BETTANT
Directrice Communication & Influence – CISION

1 September 2020 11h15 to 12h00 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by 2EMOTION

Video in the digital age: Organization & Tool to internalize content creation

In the digital world where time is accelerating, how can we make people want to be informed, to learn, to understand? Digital teams have to adapt quickly to the new behaviors of their audience on the web. How can they organise themselves to offer video content that meets today's expectations? 2Emotion, publisher of the first collaborative platform for simplified video creation, gives you the keys to get there.  Companies, who have adopted it, see their user experience improve, maximise the visibility and sharing of their content and enjoy the luxury of creative freedom without constraints. 

Translated with www.DeepL.com/Translator (free version)

Speaker:

Stéphanie PAROT
ASSOCIATE DIRECTOR – 2EMOTION

1 September 2020 11h45 to 12h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by Mention Me

How to use your existing customers to supercharge your growth ?

Engage your existing customers, increase lifetime value, and drive referrals 

• Market insights 
• 4 secrets for a successful referral program 
• Quizz 
• Questions/Answers 

Speaker:

Thibaut BEHAGHEL
General Director France – MENTION ME

1 September 2020 12h00 to 13h00 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by ADOBE

Letsignit / Adobe: a love & performance story between a small business enterprise and their marketing automation

Success story: how marketing automation helped Letsignit improve their business performance:

- the solutions evaluated
`- the different stages of implementation
- the difficulties encountered
- the results after 6 months of implementation
_ the next steps

Conference Moderator:

Bérangère GLOAGUEN
Marketing Director – ADOBE

Speaker:

Achkar WASSIM
Lead Generator Manager – LETSIGNIT

1 September 2020 12h15 to 13h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by DOLIST

Web & Email accessibility: in 2020, increase your chances to engage your audience!

Conference Moderator:

Dorothée SORIN
Studio Director – DOLIST

Speakers:

1 September 2020 12h30 to 13h00 AGORA E-MARKETING EXHIBITOR PITCH

Organized by ACTIVETRAIL

Why use Marketing Automation and what for ?

Marketing Automation is THE solution to deliver more value to your targets, by delivering personalized and contextualized content, at the right time, for more engagement and conversions.

Although it is still underused by many companies, Marketing Automation is essential to the success of your marketing strategy.

It will ensure you the success of your omnichannel campaigns and guarantee you a good ROI!

Around concrete cases, and in particular their client April International Care, ActiveTrail reviews the key success factors of Marketing Automation.

Find out why Marketing Automation is a precious ally for your sales teams!

Conference Moderators:

Speakers:

1 September 2020 14h00 to 14h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by INFINITELAMBDA

A Modern Data platform for Fintech

During this presentation,  we will show data platform that we have developed for our Fintech customer Dozens - we will different problematic as :

- Marketing : Which Facebook Ad brings you the customers with the highest LTV

- Finance : How big data can help you to limit fraudster

Conference Moderator:

Adrien BOUTREAU
French director – INFIITELAMBDA

1 September 2020 14h00 to 14h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Zohra BELMAHDI Textbroker - Louis CHEVANT Smartkeyword

SEO in 2020 : content strategy challenges for e-commerce websites.

In a context of hyper-competitive online sales, e-commerce websites rely on SEO on Google to control their acquisition costs (SEA...). We will outline the best content strategies of e-commerce websites and we will show you their multiple impact on their SEO, user experience, conversions and ROI.

=> E-COMMERCE - SEO - CONTENT MARKETING

Speakers:

1 September 2020 14h00 to 14h45 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by netlinking.fr

Content and backlink: THE WINNING duo to be visible on Google's 1st page

Content is king, it's no longer a secret. Brand content, social networks, you have to stand out from the crowd. But did you know that quality content can also set you apart from the competition in SEO? Combined with a relevant and effective netlinking strategy, you put all the chances on your side to considerably improve your visibility on Google. Discover the secrets of the winning content / backlink duo!

1 September 2020 14h00 to 14h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SHOWPAD France

How to align sales and marketing in France - case study: Merieux Nutrisciences

Discover how to align sales and marketing teams to create a better sales experience with the implementation of a sales enablement platform (Showpad).

Case study by Merieux Nutrisciences on digital transformation to improve productivity:from sales enablement to the implementation of a more powerful CRM as well as projects such as marketing automation etc...

Conference Moderator:

Arnaud BOUTROUX
Sales and marketing Director – MERIEUX NUTRISCIENCES

Speaker:

Remy JEAN
Marketing and Communication Manager – MERIEUX NUTRISCIENCES

1 September 2020 14h00 to 14h45 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Trusted Shops France

Jacquard Français’ 3 keys to reassuring and managing its online reputation

What do you do to generate more traffic and improve customer satisfaction? Arnaud Edouard will go over the incredible story of Jacquard Français to examine the marketing and sales strategy that took them from a small family business to a supplier of the Élysée Palace. At the heart of the brand's success: Quality. At the heart of their digital success: investing in their e-reputation right from the start. If you want to know more, come and attend the workshop on Tuesday 31 March at 2pm in room 2.”

Conference Moderator:

David CHAU
Director Market FR – TRUSTED SHOPS

Speaker:

Arnaud EDOUARD
Head of Information Systems – LE JACQUARD FRANÇAIS

1 September 2020 14h00 to 15h00 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CYBERCITÉ

Google, Facebook, Instagram, LinkedIn, Amazon, Pinterest... Which platforms for my business?

Platforms are everywhere and occupy the uses of the web. To streamline your efforts and investments, we offer you a tool to select those that are most relevant to your business model and objectives.
We share with you the best practices for disseminating your content and ensuring its visibility. We show you how to take advantage of advertising consoles to develop your sales, prospects, store traffic and brand. Finally, we will present techniques to enrich your data and better understand your audiences and customers.

Speaker:

Edward GROSPIRON
Responsable Pôle Conseils & Média – CYBERCITÉ

1 September 2020 14h00 to 14h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PLAYPLAY

10 tips to boost your video content engagement

Storytelling, content production, distribution channels... PlayPlay shares with you its best tips to create videos that convert and generate profit.

Speaker:

Juliette PAUTHE
Video Content Expert – PLAYPLAY

1 September 2020 14h45 to 15h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by VIDEOMENTHE

How to subtitle your videos in + 110 languages, easily, quickly and cost-effectively?

Product presentation, customer use case, snack content, internal communication, training...: add multilingual subtitles to your videos allows to engage a wider audience and to reach an international target. But how to include subtitled video in your digital strategy?

During this workshop, Videomenthe will present Eolementhe CC, its web-based solution for automatic subtitling in 112 languages, with human revision. We'll discuss the pros of the subtitling and give you keys to add professional subtitles to your videos, 5x more quickly and cost-effectively.

Programme: real-time demo, uses-cases (European Parliament and France Médias Monde) and discussion!

Speaker:

Muriel LE BELLAC
CEO – VIDEOMENTHE

1 September 2020 15h00 to 15h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRUSTPILOT

Google & Customer Reviews: Everything You Need To Know

If you want to increase your organic trafic from Google, or you need to improve your Google Ads campaigns, you can take advantage of your customer reviews. We'll share with you all you need to know about Google and customer reviews.

Conference Moderator:

Brahim BEN HELAL
Director Of Strategic Development – TRUSTPILOT

Speaker:

Smaïl MAAKIK
Digital Marketing Consultant – CULTURBAN

1 September 2020 15h00 to 15h45 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SOLOCAL

Sign networks, think global, act local! Simplify all your local digital communication and boost your business.

Signs organized in networks need to harmonize and make their communications more effective. The problems are numerous and sometimes complex. Whether national or local, many levers have to be activated, often without coherence and without the desired echo. 

Our digital 360 support is unique and aims to put each of your points of sale at the heart of your strategy: visibility, notoriety, in-store traffic generation, increased turnover... We have powerful assets (proprietary media, local data, network expertise), a local knowledge unequalled on the market, partnerships with GAFA, and 200 experts dedicated to key accounts throughout France.

This workshop will be illustrated with numerous customer cases and quantified results.

Speaker:

Antoine CORMIER
MARKETING DIRECTOR KEY ACCOUNT MARKET – SOLOCAL

1 September 2020 15h00 to 15h45 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by OPPORTUNITY

Marketing Automation: examples of intelligent scenarios to sustainably engage your customers

The creation of personalized and intelligent scenarios allows brands to improve the quality of their customer relationships: a key element in maintaining a good level of commitment to the brand experience. Opportunity will show you how Activate marketing automation levers to make your customer journey more fluid and increase your subscription rates, through two solutions that are MyVip, the interactive personalized video and VideoSign, the digital subscription solution with probative value.

Speakers:

1 September 2020 15h00 to 15h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PRIMELIS

SEOxSEM: Create smart syngeries to increase profitability

SEO and SEA are essential tools for any acquisition strategy. Together they form the major source of notoriety, traffic and revenue : the Search channel. It is essential to consider them as a package, and integrated them as a cross-functional strategy at the same time as web behaviors advocate omnicanality. Creating concrete and effective synergies between SEO and SEA allows us to make the most of the strengths of these tools and overcome their weaknesses. With the only objectives of increasing acquisition performance and profitability.

Conference Moderators:

1 September 2020 15h00 to 15h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by MADE IN

Influence Marketing : the keys to an impactful strategy

Influence marketing is still growing in 2020. To ensure a return on investment and efficiency on a long term basis, an overview is necessary. Made In will come back to the strategy on your campaigns and take you through the best practices to stand out and meet your objectives. 

Conference Moderator:

Sophie BENARAB
Vice-President – MADE IN

1 September 2020 15h15 to 16H15 AMPHITHEATER PLENARY CONFERENCE

Focusing on innovative solutions for dealing with declining attention spans...

With the multiplication of channels, messaging, mailing, social networks and the hyper solicitation of consumers, attention span is decreasing. How can we level the playing field and find solutions for more impact?

Conference Moderator:

François QUAIREL
Media Journalist – LA LETTRE PRO DE LA RADIO / LE POD

Speakers:

1 September 2020 15h30 to 16h00 AGORA E-MARKETING EXHIBITOR PITCH

Organized by Wiidii

Wiidii’s personal assistant is at the service of all the brand’s customers

Dedicated to all companies and brands, Wiidii’s personal assistant can manage all types of requests (up to finalisation of transactions) with a friendly and pro-active approach. Being able to listen and understand its users, enables them to access quality content according to their tastes and preferences. Capable of handling all their time-consuming tasks (reservations, purchases, reminders and much more) freeing the mind from daily preoccupations. Available as a white label, Wiidii's personal assistant adopts the company's corporate identity for a customised application that is completely in line with the brand's identity.

Combining artificial intelligence and human intelligence, it creates a personal assistant for your daily life and designed for an exceptional, personalised, and high-quality service. Made possible by technology developed by Wiidii.

Wondering how this collaboration of AI and humans create an exceptional and personalised customer experience?

Cédric Dumas, CEO, and Christophe Camicas, CTO, will explain how Wiidii's personal assistant is capable of transforming companies' and brands' customer experience by offering an unparalleled quality of service.

Speakers:

1 September 2020 16h00 to 16h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRACKAD

Improve lead generation with offline conversion tracking from Google Ads

As part of its partnership with Google, TrackAd develops functionalities to maximize the Offline Conversion Tracking of Google Ads. Speakers from TrackAd and Google will present how :

1. Follow the conversion of leads initiated online and converted offline via a call center or in-store
2. Injecting the real value and status of leads into Google Ads
3. Increase the efficiency of smart bidding of Google Ads

Speakers:

1 September 2020 16h00 to 16h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Sendinblue

Building loyalty in a hyper-competitive market? Check out Travelsupermarket’s CRM strategy

Setting up a large-scale customer loyalty strategy while making sure that each message is still personalized to each individual recipient is a real challenge.

Find out how the Travelsupermarket CRM team boosted their revenue by 42% in a hyper-competitive sector thanks to Sendinblue’s Email Marketing and Marketing Automation.

Conference Moderator:

Thummanah CHRISTINA
Head of CRM – TRAVELSUPERMARKET.COM

1 September 2020 16h00 to 16h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Semji

Google BERT, EAT : Best practices and success stories with impressive results

How to leverage the latest Google updates for your SEO and content strategies? Discover through concrete examples how 3 companies (Mano Mano, Legalstart, Macif) has taken the advantage of Google updates, what levers they've used, and what impressive results have been achieved.

Discover Nicolas Nguyen's insights (CEO of Semji, SEO expert for 10 years) to understand which strategy they used to reach their objectives. Thanks to his expertise, you will identify the SEO / Content challenges, best practices and opportunities of search marketing's future.

Conference Moderator:

Nicolas NGUYEN
CEO – SEMJI

1 September 2020 16h00 to 16h45 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by MEET YOUR DATA

1 September 2020 16h30 to 17h30 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SPLIO

Loyalty differently: make on & offline interactions the new engine of your loyalty programme

How can we build loyalty today when digital has blurred the difference between a customer and a prospect, when all channels lead to mobile and when loyalty has become volatile and can no longer be measured solely by the transaction?

Splio proposes to marketers to reinvent loyalty and to set up a new kind of loyalty program through which it is possible to integrate customers and prospects in a single engagement dynamic, to build a lasting relationship at the heart of the mobile, "the new place to be" for marketers, and to build a profitable loyalty program at a time when the transaction alone can no longer guarantee profitability. Use cases, strategy and neo loyalty platform will be in the spotlight to respond to these new issues.

Speaker:

Sandra FERNANDES
Marketing and Communication Director – SPLIO

2 September 2020 10h15 to 11h00 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SMARTKEYWORD

10 SEO commandments to supercharge your e-com site's performance

We will reveal 100% of the key SEO best practices from all the top performing e-com sites (Tediber, GO Sport, Rakuten, E.Leclerc, etc.). From keyword research to filters optimisations, to on-page SEO and internal search engine optimisation, you will know all that works in SEO in 2020!

2 September 2020 10h15 to 11h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by BusyBiz

Event Marketing : tools and strategies to boost engagement… and ROI !

Let them who have never been to an event knowing they would never become a client of the organizing company come and sit at the front row of this session.

 Fairs, webinars, conference breakfast, breakout sessions like this one... Online or real-life, intimate or large scale, events inspire, entertain, teach and federate people like any other marketing effort. They also demand marketers take the extra step to ensure a significant, and measurable, ROI.  As a matter of fact, all attendees aren't actual leads, only a fraction of them will convert, and rarely thanks to the event only.

Then how to craft a pertinent and efficient event marketing strategy? Which tools to support it? What to measure and analyze, and how? Come and find out with Marty, event marketing specialist, and Pierre, digital consultant and marketing automation expert.

Speakers:

2 September 2020 10h15 to 11h00 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by MONDAY.COM

monday.com

Monday is a flexible Work OS, where teams create and shape workflow apps in minutes, code-free. 

Our Work OS powers your teams to:

1. Manage all unmanaged processes
2. Streamline workflows across teams and departments
3. Make decisions and act fast - with confidence

And so: Deadlines are never missed. We move as fast as the business demands. Teams are fully engaged and fully aligned. 

Speaker:

Gad AMAR
ENTERPRISE SALES DIRECTOR – MONDAY.COM

2 September 2020 10h15 to 11h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by FULL PERFORMANCE

Self-finance your growth through paid performance campaigns - Example in Ecommerce BtoB with materiel-CHR-pro.com

Switching the management of its e-commerce activity from a "marketing investment with no guaranteed profitability" vision to "investment driven by the gross margin generated" vision.

Due to the lack of sufficient budgetary resources, many companies do not take leadership in their market segments. The lack of marketing profitability, turnover, stagnant activity, insufficient market penetration, maintain a negative spiral of underperformance.

We will see how it is possible, using the example of Materiel CHR PRO, to replace your e-commerce site in 3 stages at the heart of your growth strategy, by financing growth through growth:

1. a strategic lever mix, acquisition of knowledge on the conversion paths, identification of the attribution model
2. A learning period piloted jointly with the advertiser
3. The culmination of a method of remuneration based solely on the contribution of turnover allocated, and reinvested in the acquisition of turnover

Speaker:

Isabelle VIALE
Head of marketing – FULL PERFORMANCE

2 September 2020 10h45 to 11h45 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CYBERCITÉ

Social Media : Back to basics !

For some time now, we have been witnessing a form of social burn out: over-solicited and weary audience, infobesity and fake news, loss of trust in social platforms, free fall of reach and difficulty to engage, speaking out that is smoothing out because it is too marketed... The use of social networks is becoming more professional and tends towards industrialization and standardization. How to emerge? How to make sense? Find more spontaneity and authenticity? Gain in creativity and differentiation?

Let's take a step up, let's take a breather and discuss together about the future of social networks to serve your marketing objectives!

Speaker:

Audrey MAGNOLI
Directrice – ONLYSO (GROUPE CYBERCITÉ)

2 September 2020 10H45 to 11H45 AMPHITHEATER PLENARY CONFERENCE

Enhancing your efficiency with nano-micro-influencers, youtubers, instagrammers, E-sporters and platforms.

Nano, micro-influencers are an integral part of marketing campaigns. The involvement of their communities also reinforces the impact of your action plans.

Conference Moderator:

Olivier LABORDE
Author – "INNOVER OU DISPARAITRE"

Speakers:

2 September 2020 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by AEP Digital

How to use personas on Google Ads? The winning methods to make profitable expenses.

Your acquisition strategy must imperatively exploit the full potential of audiences. Google Ads offers an increasingly rich targeting of personas in order to always better target the Internet user. Based on concrete cases, we will show you how to get the most out of your investments and campaigns.

Speaker:

Laurent FORTE
Managing Partner – AEP DIGITAL

2 September 2020 11h15 to 12h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PlayPlay

How did Bouygues Immobilier boost its video strategy with PlayPlay?

Video is already a must-have for companies. The true revolution is how they are now being produced: tools and agencies enable a much faster creation process! 

Speakers:

2 September 2020 11h15 to 12h00 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by netlinking.fr

Content and backlink: THE WINNING duo to be visible on Google's 1st page

 Content is king, it's no longer a secret. Brand content, social networks, you have to stand out from the crowd. But did you know that quality content can also set you apart from the competition in SEO? Combined with a relevant and effective netlinking strategy, you put all the chances on your side to considerably improve your visibility on Google. Discover the secrets of the winning content / backlink duo!

2 September 2020 11h15 to 12h00 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRUSTPILOT

Boost Your Digital Marketing Strategy With Social Proof & Customer Reviews

How to boost your digital marketing strategy in 2020?

Conference Moderator:

Smaïl MAAKIK
Digital Marketing Consultant – CULTURBAN

Speaker:

Brahim BEN HELAL
Director Of Strategic Development – TRUSTPILOT

2 September 2020 11h45 to 12h15 AGORA E-MARKETING EXHIBITOR PITCH

Organized by CISION

What if engagement was the best strategy for influence?

While responsible consumption is the big thing, brands must today carry values, ethics, and a societal or environmental role.

Responsible and sustainable commitment would then be the key for marketers to earn influence with their audiences: from employees, to customers through communities on socials, influencers or media...

Where does the truth stand? Does a committed brand perform better and under what conditions? Is it a simple marketing trend or a question of brand survival? What impact does this have on our marketing businesses? How can we transform ourselves and lead these changes within our organisation?

Speaker:

Cyndie BETTANT
Directrice Communication & Influence – CISION

2 September 2020 12h15 to 13h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by MELTWATER

How to create engaging and authentic influencing campaigns in 2020?

Influence marketing has developed phenomenally in recent years. This democratization has inevitably led to a weariness among Internet users, who feel what is called influence marketing fatigue when faced with the numerous sponsored posts in their news feed. The cause of this fatigue: content that is too repetitive, of low quality and above all a sometimes blatant lack of authenticity, too far removed from real life. How to design an engaging and authentic influencer campaign in 2020?

Speaker:

Ismaïl TAHRI
STRATEGIC ACCOUNTS EXECUTIVE – MELTWATER

2 September 2020 12h15 to 13h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Survey-Magazine & Soft Concept

What is Artificial Intelligence in clear terms and how to use it immediately on your own data

Artificial intelligence is undoubtedly the major disruptor for the coming years. However, its operating principles remain unclear, which fuels both excessive expectations and unreasonable fears.
Our goal is to define A.I. in clear terms and to show, with operational examples, how to implement it and use it effectively on your data.

Conference Moderators:

2 September 2020 12h15 to 13h00 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by DOLIST

Email marketing: 5 successful tips to get out of the shadows

Conference Moderators:

2 September 2020 14h00 to 14h45 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TOUCH & SELL

Smarketing for sales innovation

with the testimony of Billel Bara Responsable marketing relationnel BtoB & commercialisation de SeLoger.

2 September 2020 14H00 to 15H00 AMPHITHEATER PLENARY CONFERENCE

Respecting consumer data in the age of artificial intelligence and facial recognition

Taking stock of the use of CRM, data protection, marketing automation in B2B and B2C, two years after the implementation of the GDPR.

Speakers:

2 September 2020 14h00 to 14h45 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by ADVALO

Take advantage of AI and data to boost the omnichannel performance of its marketing campaigns

David Le Douarin, co-founder of Advalo, will review the 5 challenges to maage to boost the omnichannel performance of his marketing campaigns by capitalizing on your data and on AI :

-Demonstrate the impact Web to Store
-Multiply your speaking capacity by communicating to your customers on digital
-Manage your digital levers in an omnichannel way
-Optimize the conversion of its customers and prospects through hyper-personalized recommendations

Through the many use cases put in place for our customers, find out how the implementation of individual marketing makes it possible to boost the performance of your campaigns and multiply their impact.

Conference Moderator:

David LE DOUARIN
General Manager – ADVALO

Speakers:

2 September 2020 14h00 to 14h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by OneTrust

New CNIL guidelines for the management of cookies : What's new and what it means for you

On 15 January, the CNIL (Commission Nationale de l'Informatique et des Libertés) published an update of its latest consultations on new guidelines for cookie management. These guidelines reinterpret article 5.3 of the ePrivacy Directive of 2013, which imposed the obligation to obtain prior consent before placing or accessing cookies and similar technologies.
These guidelines are neither prescriptive nor exhaustive and are intended solely to guide professionals in their compliance efforts.
During this presentation, we will discuss the latest CNIL consultations and their impact on your cookie consent management strategy.
 

Conference Moderator:

Quentin ROULIER
Privacy Engineer – ONETRUST

2 September 2020 14h00 to 15h00 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CYBERCITÉ

Google Analytics: from stats to conversion optimization

Google's flagship product is not just a cold statistical collection tool. By pushing its configurations beyond the native, it is possible to make it talk to quickly find quicks wins that will improve the conversion rate of your site. Whether you are a content site, a lead site or an E-commerce site, don't miss the implementation of an innovative advanced branding plan, no longer based on native KPIS, but on KPIS for improving navigation, reading, form submission or E-commerce transaction.

Speaker:

Cédric SONREL
Responsable Veille Outils Et Méthodes – CYBERCITÉ

2 September 2020 14h00 to 14h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by 2EMOTION

Video marketing : Lessons 2019 for a successful 2020 strategy

With more than a decade of expertise in video marketing strategies, 2Emotion draws with you the lessons of 2019 and offers you the keys to succeed in your 2020 video content production strategy. Mastering the current digital trends and behaviors of your audiences to offer them content that meets their expectations is the challenge for companies today who want to remain in control of their digital communication.

Speaker:

Stéphanie PAROT
ASSOCIATE DIRECTOR – 2EMOTION

2 September 2020 14h00 to 14h45 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by EXPLORE

Data intelligence at the service of lead generation, the example of company relocations

EXPLORE, an expert in data intelligence, identifies companies' mobility projects upstream and provides key information: origin/destination, deadline, surface area, number of positions transferred, main contact person... During this workshop, we will identify business opportunities but also the threats that company moves represent for the world of BtoB services. We will also discuss how Artificial Intelligence, based on EXPLORE's 20 years of historical data, can help to identify companies' propensity for mobility, and even anticipate business transfers.

Translated with www.DeepL.com/Translator (free version)

Speakers:

2 September 2020 15h00 to 15h45 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by LEOO

The decade 2020 will be the decade of data-driven customer loyalty

The evolution of technologies and the new balance around customer data are creating the conditions for a loyalty revolution:

• Unification and enrichment of customer data
• Personalization through all points of contact
• Enrichment of marketing automation scenarios
• Artificial intelligence, in particular scoring and machine learning
• New deal of customer consent on access to his data

Speaker:

Etienne ODDON
CEO – LEOO

2 September 2020 15h00 to 15h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by MADE IN

Influence Marketing : the keys to an impactful strategy

Influence marketing is still growing in 2020. To ensure a return on investment and efficiency on a long term basis, an overview is necessary. Made In will come back to the strategy on your campaigns and take you through the best practices to stand out and meet your objectives. 

Conference Moderator:

Sophie BENARAB
Vice-Président – MADE IN

2 September 2020 15h00 to 15h45 ROOM 4 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Sendinblue

How to build loyalty in a hyper-competitive market? Check out Travelsupermarket’s CRM strategy

Setting up a large-scale customer loyalty strategy while making sure that each message is still personalized to each individual recipient is a real challenge.

Find out how the Travelsupermarket CRM team boosted their revenue by 42% in a hyper-competitive sector thanks to Sendinblue’s Email Marketing and Marketing Automation.

Conference Moderator:

Thummanah CHRISTINA
Head of CRM – TRAVELSUPERMARKET.COM

2 September 2020 15h00 to 15h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRUSTPILOT

2020 E-Commerce Trends: How to gain consumer trust and boost your sales?

Conference Moderator:

Brahim BEN HELAL
Director Of Strategic Development – TRUSTPILOT

Speaker:

Smail MAAKIK
Digital Marketing Consultant – CULTURBAN

2 September 2020 15h15 to 16h15 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by LIANA TECHNOLOGIES

Newsletter in 2020, is it still work ?

Between being a saturated channel, the arrival of the GDPR, the marketing pressure today and often the lack of quality of databases, is a newsletter still worth it in 2020 ? The answer is yes, let's find out why and how.

Conference Moderator:

Jérémy BARRY
Account Director, Global Sales – LIANA TECHNOLOGIES

Speaker:

Samuli TURSAS
CEO – LIANA TECHNOLOGIES

3 September 2020 10h15 to 11h00 ROOM 3 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Nomination

Conquest of high-potential targets thanks to ABM

ABM is becoming more and more widespread and more and more companies are trying to adopt it not without difficulty. Indeed, the delay in its adoption is due to a misalignment between sales and marketing, and this is the key to its success. But where to start? Nomination and Aressy X Epoka invite you to a workshop to discover the best practices of a successful ABM strategy.

Speakers:

3 September 2020 10h15 to 11h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by LE CERCLE MARKETING CLIENT

Le Marketing éthique au coeur de la stratégie des Marques

De plus en plus d’entreprises cherchent, via leur modèle économique, non pas à être les meilleures AU monde mais bien les meilleures POUR le monde !

Dans cet élan, de nouvelles certifications (B Corp par exemple) engagent les entreprises à bouger les lignes dans un modèle alternatif, qui place l’impact positif sur la société ou sur l’environnement au-dessus des objectifs de profit. Ce concept innovant et dynamique bouscule le marché des marques et séduit les millennials.

Conference Moderator:

Catherine TORCHY
CEO – LE CERCLE MARKETING CLIENT

Speakers:

3 September 2020 10h15 to 11h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Survey-Magazine & Soft Concept

How to use efficiently Big Data and Artificial Intelligence in Marketing and Research

Big Data and artificial intelligence are revolutionizing the fields of marketing, research and customer knowledge. However, their operating principles and methods are still unclear to most users.
Our goal is to clearly define these new tools and show, on the basis of practical examples, how to implement and use them effectively.

Conference Moderators:

3 September 2020 10h45 to 11h45 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by LIANA TECHNOLOGIES

Get started in marketing automation in 2020

Marketing automation improves the visibility of your marketing communications by sending the right message at the right time to the right person. Whether you've just heard of it, want to get started, or are already in the process of a project, this workshop is for you.
Through theoretical and practical explanations of strategies, functionalities, and concrete examples, our expert Samuel Plassmann will present you what are the prerequisites to get started in marketing automation in 2020. If you already are in the middle of a project, this workshop will surely give you new ideas on your current strategy.

Conference Moderator:

Samuel PLASSMANN
Sales Director – LIANA TECHNOLOGIES

Speaker:

Samuli TURSAS
CEO – LIANA TECHNOLOGIES

3 September 2020 10H45 to 11H45 AMPHITHEATER PLENARY CONFERENCE

Questioning what a ‘committed brand’ is. The vision of the Advertisers’ Club.

How to meet consumer expectations, what actions to implement internally and externally.

Conference Moderator:

Karine TISSERAND
Director – CLUB DES ANNONCEURS

Speakers:

3 September 2020 11h00 to 11h30 AGORA E-MARKETING EXHIBITOR PITCH

Organized by WOÔ

The Keys to an Ethical Influencer Program

2019 was the year when influencers and brands became aware of the need for a more ethical and responsible collaboration. Find out how in 2020 the environment, sponsorship and transparency will transform our daily lives as followers and why you will find yourself liking influence campaigns more often...

Speaker:

Brian LEAVY
Senior Strategy Advisor – WOÔ

3 September 2020 11h15 to 12h00 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Christophe CADIC

PWA: the future of mobile apps with Progressive Web Apps

Today, mobile applications from App Stores are facing strong competition from Progressive Web Apps. A Progressive Web App (PWA) is a mobile application that can be installed from any Internet Browser.
Are you looking for an innovative and sustainable solution for your mobile applications? Do you want them to be compatible with all computers, tablets and smartphones? Can a Progressive Web App (PWA) meet your needs better than an app from an App Stores?
During this workshop, we will evaluate the advantages (and disadvantages?) of deploying a PWA in your digital strategy. To go further, we will also show you the possibilities offered by this technology and our expertise, especially in terms of interfacing with CRM, ERP, PIM, servers ... in order to achieve the best performance.

Speaker:

Christophe CADIC
Founder – OKALYS

3 September 2020 11h15 to 12h00 ROOM 2 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRUSTPILOT

Case Study: How ADEPEM.com went from 0 to 5K reviews (4.8/5) in 4 months?

During the session, we'll explain you step by step how ADEPEM.com company started their customer review strategy from scratch, and how they increased their online sales.

Conference Moderator:

Smaïl MAAKIK
Digital Marketing Consultant – CULTURBAN

Speakers:

3 September 2020 14h00 to 14h45 ROOM 1 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

GOOGLE - SAFARI - CNIL - COOKIES WHAT STRATEGY AND WHAT TOOLS TO CONTINUE MEASURING IN A MOVING CONTEXT?

Pressure from browsers, recommendations from the CNIL on tracers, announcement of Google’s Privacy Sandbox, etc., 2020 promises to be a crucial year for tracking.
In this fluctuating context, the Effinity experts invite you to a conference to discuss these subjects that concern you and share the practices to be implemented so as not to impact your activity.
The main themes will be:
Current context with recent changes to browsers (Chrome, SAFARI, Edge and Firefox) and the recommendations of the CNIL.
How to switch from Third Party Cookie to First Party Cookie?
How to track without Cookies?
The impacts of the CNIL's recommendations on your Digital strategy

Speaker:

Christophe BOSQUET
CEO – EFFINITY

3 September 2020 14h00 to 15h00 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by Annie Abela Lichtner

How to build an effective influence strategy

Pour se construire une image, se bâtir une visibilité , une notorieté… une stratégie d’influence est un levier puissant. Et dans notre société actuelle, une entreprise qui ne communique pas sur les médias sociaux n’existe malheureusement pas.

Etre actif et proactif sur les médias sociaux permet de faire parler de son entreprise et d’attirer l’attention.

Comment choisir les bons réseaux sociaux ? Pourquoi le marketing de contenu est-il important ? Comment approcher les influenceurs ? Comment mesurer leur engagement ?

Les réponses de la Brigade du Web, le collectif d'experts/ influenceurs en B2B.

Avec : Céline Bechrich, Delphine Foviaux, Martine Le Jossec, Jonathan Chan, Fabrice Frossard, Camille Jourdain, Arnaud Le Roux, Yann Marchand et Pierre Tran.  

Conference Moderator:

Annie ABELA
CEO – MYDIGITALWEEK

3 September 2020 15h15 to 16H15 AMPHITHEATER PLENARY CONFERENCE

Finding out about examples of digital marketing campaigns that are changing the world.

Among the digital campaigns, find out about those that make sense for consumers andreinforce the ROI objectives of marketers.

Speakers: