expert conferences

28 March 2023 11h00 to 11h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by GETFLUENCE

How to develop your international SEO ?

Find out the best strategies to improve the visibility of your business globally. The workshop covers topics such as search engine optimization, sponsored article campaigns, marketing challenges, and multilingual content creation.

Speakers:

28 March 2023 11h05 to 11h50 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by LINKSGARDEN

Boost your SEO in 2023: tailor-made linking is mandatory!

To optimize your site (SEO) and appear as high as possible in the Google results page, you need good content and technical performance, but not only. The search engine will also rank a site according to its popularity. This essential criterion is determined by the number and quality of backlinks, or incoming links coming from other sites and pointing to your pages. You can get them naturally, or buy them. But without an expert acquisition strategy, the danger is to totally ruin your SEO... We will see how to achieve a tailor-made approach for your linking, with examples and feedbacks.

Speaker:

Guillaume PRACHT
Customer success Manager – G2EDITION

28 March 2023 11h05 to 11h50 ROOM 7 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CISION

PR / Media/ Influence : Don't choose among these visibility strategies, combine them !

Do you have huge media visibility challenges? Do you need to better communicate your brand messages, offers and content?

Audience fragmentation forces us to be ever more present in every medium, on every network and in every format, launching us into a mad race to create all types of content.

Content is king. Really ? Drowned in the overabundance of information, our content lacks visibility and therefore impact, despite their significance !

What if, instead of increasing the quantity produced, we urgently curb wasting content? How does one communicate less while increasing their media visibility? How does one accept budget cuts without losing reach, leads and ROI?

Mixing PR, media relations, sponsored articles, digital display and influence, find out how the digital transformation breaks down the silos of marketing tactics and gives hybrid solutions which can help you overcome your constraints and meet your challenges.

Conference Moderator:

Cyndie BETTANT
Brand, Marketing & Impact Leader – CISION

28 March 2023 11h05 to 11h50 ROOM 8 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SEMJI

Parents.fr's success story: implementing a winning SEO strategy!

During this conference, you will learn more about a successful collaboration between Semji and Parents.fr, and how it has led to SEO success. You'll learn how this client was able to improve their Google rankings using Semji's powerful tools and expert SEO advice. You will leave with the keys to SEO success.

Conference Moderator:

Michel BECK
Customer Success Manager – SEMJI

Speaker:

Alain LANGUILLE
Director of Digital Audiences & Acquisitions – UNI-MÉDIAS

28 March 2023 11h05 to 11h50 ROOM 9 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PLAYPLAY

Marketing trends 2023: why you should bet on video

What does zero-click content, repurposing strategies, VSEO, or User-generated content have in common?

All of these marketing trends focus on video.

Integrating video into your strategy is a "must" for all communication and marketing professionals. Even more so, as it’s estimated that 82% of global internet traffic will be driven by videos in 2023 alone.

However, video production is still considered to be expensive, complex and time-consuming. So how can marketing and communication experts produce high-quality videos with ease on a budget? The answer is simple, you need the right tools and inspiration.

In this workshop, our video content experts will combine their knowledge to help you discover:

• the top marketing and content trends of 2023,

• this year’s top-performing video formats,

• how to use PlayPlay’s intuitive video creation solution.

And to help you further, meet our video experts at our event stand D62-E61. They’ll be delighted to offer you a one-on-one consultation filled with best tips, and advice to help you elevate your video strategy.

Speakers:

28 March 2023 11h05 to 11h50 ROOM 6 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by VISIBRAIN

How to make the best decisions thanks to social data? Paris 2024 case study

Conference Moderator:

Julian PEREZ
Head of business development – VISIBRAIN

Speaker:

Philippe GOAVEC
Head of Digital Communication – PARIS 2024

28 March 2023 12h00 to 12h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by ORIXA MEDIA

Double your marketing efficiency through programmatic TV!

Strongest competition, differentiation and multiplication of screens, connected TV, advertising on Netflix, marketing surpression... Our media landscape is shaken. Each brand must think about its TV strategy regarding the way people are consuming and using each media... bearing in mind its investment viability. 

Our answer to this new landscape? Programmatic TV!

With reduced costs and new performance KPIs, it represents the best way to improve your marketing efficiency... But you have to know how to do it. 

During this talk, we'll deep dive into this new way of thinking your TV investment. Measures, cost reductions, agility, demographic segmentation, multilocal targeting... 50 minutes to talk about it all!

Conference Moderators:

28 March 2023 12h10 to 12h55 ROOM 9 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by ONETRUST

Trusted Record of Consent: Demonstrate Compliance & Gain Value ​

• Uncover the latest regulatory trends and compliance enforcements around the world ​

• Learn how to empower your business to be an industry leader in customer trust and compliance​  ​

• Discover the value of expanding your marketing-consented database​ ​

• Gain an understanding of how to properly demonstrate regulatory compliance with records of consent​

Speaker:

Marwen MAKHLOUFI
Senior Solution Engineer – ONETRUST

28 March 2023 12h10 to 12H55 ROOM 8 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by BEYOND REASON

Sex sells but Neurosciences does it better!

The Neuro-transformation of marketing. 
The dawn of a new era. For the first time ever, thanks to neuroscience, it is now possible to have a direct and systematic influence on the brain processes that shape consumer preferences and purchase decisions.

 In this keynote,
- You'll discover some fascinating case studies:
How world leading brands in the BEAUTY & FMCG industries are using a revolutionary neuroscience model to achieve maximal influence on what people like and buy.

 - We'll reveal the details of this 3 step model, developed in collaboration with the best American universities.

Speaker
Nathan Axford, co-founder of Beyond Reason. A reference agency in neuromarketing, become trusted partner  of the most admired brands in the world.

Speaker:

Nathan AXFORD
Co founder – BEYOND REASON

28 March 2023 12h10 to 12H55 ROOM 7 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by AD'S UP CONSULTING

What's new in Google Ads 2023: What you need to know and how to adapt your PPC strategy?

The Google Ads and Data experts of Ad's up Consulting are delighted to meet you for this 40min + 5min Q&A session to review the opportunities to boost the performance of your Google Ads strategy in 2023. On the agenda:

• Google Ads trends and new features (structure, targeting, audience, GA4 & measurement) that caught our attention in 2023

• How to drive your campaigns by the value generated (Focus on lead gen: link between media mix and CRM)
  

• Smart campaigns and Performance Max (Focus on retail: product scoring & AMC )

• Success story: The performance of our client in the retail vertical thanks to the implementation of data modules in its acquisition campaigns

Speakers:

28 March 2023 14h00 to 14h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SALESAPPS

How to make your sales force successful and reduce sales staff turnover with Sales Enablement?

An increase in turnover of 12.5% on the target from the first year, a 10% increase in the margin rate and a 30% reduction in sales staff turnover raise many questions: how to align Sales & Marketing? how to develop sales and margins? how to accelerate the development of the skills of its sales teams and build their loyalty?
Here is a look at the experience of Adéquat Intérim & Recrutement, a major player in the sector with its 400 salespeople, and Salesapps, winners of the ACTIONCO Trophy for the best Sales Enablement application.

Speakers:

28 March 2023 14h00 to 14h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PITCHY

Stop marketing content without video! - Feedback from UpCoop on its use of Pitchy

- 8 marketing video ideas to integrate into your 2023 strategy

- Our tips for an authentic and engaging marketing video

- Feedback from Laurence Reix, Communication Director France, UpCoop

- Q&A session

Conference Moderator:

Xavier WUNDERMANN
Video Expert – PITCHY

Speaker:

Laurence REIX
Communication Director France – SOCIETE COOPERATIVE UPCOOP

28 March 2023 14h00 to 14h45 ROOM 6 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TEXTBROKER et ROCKETLINKS

Content versus Links : who wins in SEO?

The web is constantly growing. E-commerce revenues are growing. The world of search is constantly changing. In this context, how do you gain positions in users' search results? The SEO lever is key. Easy in theory, but in practice how do you make it ? Should you focus on content? Or should you focus on the link strategy? In this conference, Zohra Belmahdi (Textbroker) and Maxime Doki Thonon (Rocketlinks) will explain, with examples, which is the best strategy to boost your SEO in order to maximize your ROI.

Speakers:

28 March 2023 14h00 to 14h45 ROOM 8 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by NETLINKING

SEO: how to improve your ROI by exploiting your competitors' SEA data?

Search engine optimisation is never free: a good search engine optimisation implies important investments in terms of Contents, Backlinks and Time.

It is therefore essential to focus your efforts on the SEO levers that bring the best ROI. But how to identify them?

Mikaël Priol, CEO of netlinking.fr and a well-known speaker in the SEO sphere, will show you how to identify them by analysing - among other things - the SEA campaigns of your competitors.

An analysis with a double benefit, as it will also allow you to better manage your SEA budget and improve the ROI of your campaigns.

As usual, Mikaël Priol will provide valuable SEO tips during this workshop and will shake up certain preconceived ideas on the subject.

Conference Moderator:

Mikaël PRIOL
CEO – NETLINKING.FR

28 March 2023 14h00 to 14h45 ROOM 9 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by AGORAPULSE

Social media : How to measure the return on investment (ROI)?

From information to engagement, social media are playing an increasingly important role in business generation.

🚨 So how do you prove that social networks bring value to your business?

Find out how Agorapulse helped its clients calculate the return on investment (ROI) of their social media activities and prove that what was apparently a cost center is actually a profit center.

On the agenda:

• ROI of social networks: What are we talking about? 🤔
• What's the point of calculating the ROI of your social media for agencies or brands? 💥 
• Why, in 2023, is ROI becoming strategic? 🚀
• How to easily calculate the ROI of its social media ? 🛠️

Conference Moderator:

Emeric ERNOULT
CEO & Co-Founder – AGORAPULSE

28 March 2023 14h00 to 14h45 ROOM 7 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by FADEL

Accelerated Content and Brand Compliance for Digital Marketing, Corporate Communications and Advertising

Marketing teams - from creative to communications to agencies - need to easily organize and share digital assets while also complying with content usage rights when executing multi-channel campaigns.  

Join us to learn how you can empower marketing to easily find the right content with the right rights! We will demonstrate how global brands have been able to centralize brand assets, use AI search, do a rights check, and search across web and social sites for expiring content and violations.

 

 

 

 

Speaker:

Joseph KHOURY
EMEA Director – FADEL

28 March 2023 15h00 to 15h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CJ

2023 Affiliate Trends: How Can Affiliate Marketing Drive Growth in Times of Crisis?

This panel of affiliate industry experts will discuss the innovation and profitability at the heart of performance marketing strategies responding to new consumer behaviours and buying habits.

Conference Moderator:

Chloé DORBES
Client Development Director – CJ

Speakers:

28 March 2023 15h05 to 15h50 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SCALEFLEX

How to boost the productivity of your marketing teams by improving media management?

In this session we will explore the following topics:
- how do you manage media within your marketing team?
- how to stop wasting time managing and searching for media in a multitude of different platforms?
- how to reduce your online carbon footprint?

Speaker:

Emil NOVAKOV
CEO – SCALEFLEX

28 March 2023 15h05 to 15h50 ROOM 6 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRUSTPILOT

The need for trust in times of uncertainty

In times of uncertainty, confidence is declining and it directly impacts businesses. Consumers are finding it increasingly difficult to determine who/what to trust which leads to less sales, more negative reviews, and a lower conversion rate for businesses. What do we now know about consumer confidence? What do consumers still trust? How to instill confidence in the entire customer journey? Discover how online reviews can help you gain consumer trust, stay ahead of the competition and take your sales to new heights.

Speakers:

28 March 2023 15h05 to 15h50 ROOM 7 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by HIGHSPOT FRANCE

How to equip your marketing team to support sales performance?

Given the economic uncertainty, it is crucial for companies to adopt an agile and flexible approach.
How can we do more with less? How can we have complete visibility on marketing funnels and sales engagement to new business initiatives? How do you make the right choices without cutting corners and refocus your marketing activities on growth, i.e. sales performance? 

In this Keynote, we will evaluate the key points and roadmap to success.
- Justifying the ROI of your content,
- Tracking engagement,
- Having proactive feedback from the field,
- Implementing an Enablement strategy,
- Aligning your marketing and sales teams

Conference Moderator:

Julien LEBLANC
Head South Europe – HIGHSPOT

28 March 2023 15h05 to 15h50 ROOM 8 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by STEERFOX

Online shopping behaviour in 2023: how to optimize your digital marketing ?

More diverse consumption, exploding growth of marketplaces, constant search for lower prices... 2022 was the year of deep changes in purchasing behaviors and in 2023 they tend to spread out even faster.

In a more complex market, 2 out of 3 advertisers confirm they will be more cautious than ever on how they spend the advertising money and how they measure actual ROI of their investments.

What about you?

Join us for our conference during which we will share the outcome of our exclusive research, run across 10 different ecommerce sectors, on the impact of those changes on digital marketing and how to adapt your acquisition marketing strategy.

Conference Moderator:

Mahée RODRIGUEZ
Marketing Manager – STEERFOX

28 March 2023 15h05 to 15h50 ROOM 9 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by KEEPEEK

How to build a powerful communication strategy with Digital Asset Management?

Managing digital assets within your company is fundamental to building a relevant communication strategy that will enhance your brand image.

In this workshop, you will discover, through the testimony of Marianne Cossin, in charge of digital communication at the Société Nationale des Sauveteurs en Mer (SNSM), how Digital Asset Management allows her to promote the actions of volunteers, to build effective donation campaigns and to implement relevant prevention actions.

Needs, challenges, implementation, benefits ... come and discover how to implement a powerful communication strategy thanks to Digital Asset Management.

Translated with www.DeepL.com/Translator (free version)

Conference Moderator:

Thomas LARZILLIERE
CEO – KEEPEEK

Speaker:

Marianne COSSIN
Digital communication officer – SNSM

28 March 2023 16h00 to 16h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SPLIO

Comment prendre ses décisions CRM à grande échelle ?

Chaque jour le CRM manager doit faire des arbitrages. Et chaque jour une multitude de combinaisons s’offrent à lui. Toutes les décisions sont bonnes, mais celles qui feront la différence sont celles qui serviront à la fois les intérêts des clients et ceux de la marque. Alors, est-il possible de faire converger à l’échelle de votre base de données tout entière, les appétences diverses et variés de chacun de vos clients d’une part, et les objectifs de votre stratégie CRM de l’autre ? Découvrez au travers d’un cas d’usage concret la promesse de la plateforme d’Individuation Marketing, véritable centre décisionnel entre la data et les canaux d’activation, permettant aux équipes CRM de paramétrer et piloter leur stratégie CRM de manière 100 % automatisée à grande échelle grâce à l’IA.

Conference Moderators:

28 March 2023 16h10 to 16h55 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SENDINBLUE

Engage your audience using WhatsApp in 5 steps

WhatsApp is the most popular global mobile messenger app in the world, with more than 2 billion users across 180 countries. It offers personalized messaging content, such as video, images and hyperlinks, which will facilitate higher engagement and generates 98 percent open rate. Come and learn how to harness the power of whatsApp to engage with your audience with the mobile devices.

During this masterclass you will learn:

• What are the winning strategies of WhatsApp for Marketing
• Concrete examples of high-impact marketing campaigns
• Pitfalls to avoid to make this tool a must in your marketing system

Conference Moderator:

Sylvain RAMOUSSE
VP Product – SENDINBLUE

28 March 2023 17h15 to 18h00 ROOM 9 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by FIRST EDUCATION ONLINE / SKEMA

10 ways to collect quality leads

Comment collecter des leads qualifiés ?

1. Comment créer des pages user-centric ?
2. Quand faut-il publier un livre blanc ?
3. Comment optimiser Google Ads : GCLID, micro-conversions et customer-match
4. Comment optimiser LinkedIn Ads : Lead Gen Forms, exclusions d’audiences, mass affluent
5. Créer des moteurs de recherche intelligents
6. Les rachats de listes de prospects : bonne ou mauvaise idée ?
7. Comment exploiter les PAA (People Also Ask)
8. Optimiser son contenu inbound : requêtes client et moteur de recherche interne
9. Comment éviter les faux emails : 3 astuces efficaces
10. Comment éviter les faux numéros : 3 outils de validation automatique

Conference Moderator:

Sylvain LONGET
Chief Marketing Officer – FIRST EDUCATION ONLINE

Speaker:

Jean-François DETOUT
Teacher – SKEMA

29 March 2023 10h00 to 10h45 ROOM 6 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by ADPREMIER

News Google Ads 2023

Attention advertisers! Get ready to discover the latest and greatest updates for Google Ads in 2023. With new features designed to enhance your advertising strategy and reach your goals even more effectively, you won't want to miss this update!

Conference Moderator:

Jonathan CAIL
Associate General Manager – ADPREMIER

Speakers:

29 March 2023 10h00 to 10h45 ROOM 8 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PLEZI

11 B2B marketing automations to save 1 week per month

Being a marketer often means being overwhelmed. What if you could automate your time-consuming daily tasks to spend your time on more important tasks ? 
Regardless of size, every B2B company can implement marketing automation to save valuable time. In this workshop, Marie and Benoît show you 11 tested and approved automations to save up to one week of work per month?

Conference Moderators:

29 March 2023 10h00 to 10h45 ROOM 9 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PIWIK PRO

Bye, bye Google Analytics: How to successfully choose and start working with a new analytics platform

On July 1, Google Analytics 3 (Universal Analytics), the most popular web analytics service worldwide, will be discontinued. All organizations that have used Universal Analytics are forced to find an alternative. This is a chance to pick a platform that provides valuable insights and is also geared toward a privacy-focused future.      

• Understand how to assess your organization's digital analytics needs.
• Learn how to pick analytics software that best fits your business needs.
• Discover features an analytics platform should have to align with GDPR and other privacy laws.
• Get the best tips on transitioning from one analytics product to another seamlessly.

Speaker:

Élie MAKANY
Business Development Manager (France) at Piwik PRO – PIWIK PRO

29 March 2023 10h00 to 10h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by AGORAPULSE

Social media : How to measure the return on investment (ROI)?

From information to engagement, social media are playing an increasingly important role in business generation.

🚨 So how do you prove that social networks bring value to your business?

Find out how Agorapulse helped its clients calculate the return on investment (ROI) of their social media activities and prove that what was apparently a cost center is actually a profit center.

On the agenda:

• ROI of social networks: What are we talking about? 🤔
• What's the point of calculating the ROI of your social media for agencies or brands? 💥 
• Why, in 2023, is ROI becoming strategic? 🚀
• How to easily calculate the ROI of its social media ? 🛠️

Conference Moderator:

Emeric ERNOULT
CEO & Co-Founder – AGORAPULSE

29 March 2023 10h00 to 10h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SARBACANE & MARKETING 1BY1

Customer knowledge : data, the cornerstone for a successful marketing strategy.

Nowadays we all know that customer knowledge is a foundation for a successful marketing strategy.
Which sources can we use ? What kind of data can we collect ? How can we qualify, store ad use them rightfully ?

To manage your marketing and commercial KPIs, target your customer and retention campaigns, and boost your users on all channels, a global customers vision is the key.

There are a lot of benefits, for all type of businesses :

- Optimise the customer journey
- Build a long-term client relationship
- Customize your communication
- Generate value and sales

How to build a multi-channel communication strategy with the customer journey ?

Come over to find that out !

Speakers:

29 March 2023 11h00 to 11h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by MELTWATER

10 digital myths you should stop believing in 2023

Are you sure you are not influenced by false ideas about digital? With the Internet and social networks evolving at a dizzying pace, it is sometimes easy to be seduced by preconceived ideas. Our conference will reveal ten myths that you absolutely must stop believing and that prevent you from reaching your marketing and communication goals. Avoid costly mistakes and sign up today to learn how to drive a more effective digital strategy in 2023.

Speakers:

29 March 2023 11h05 to 11h50 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SALESAPPS

How to set up an effective Sales Enablement strategy?

What are the key functions within the project team? Marketing yes, but not only. Identify ambassadors, sponsors... when to involve the field teams? For a successful launch and a guaranteed return on investment over time, proceed step by step: from the design of your application to its launch with the onboarding of the sales force and then to the animation of your application, what are the key success factors for each step?

Speakers:

29 March 2023 11h05 to 11h50 ROOM 6 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRUSTPILOT

How to get started with Social Commerce?

The way of shopping is changing. Consumers actively use social channels to find information about brands, right after company websites. In this session, we will first go through the latest trends to understand the importance of having a good social commerce strategy. We will cover what social commerce is and how to exploit it. How to choose the right social network for your business and how to provide great experiences to users on social networks, with Talkwalker as a guest. And finally, we will see how to build trust within your social media platforms.

Speakers:

29 March 2023 11h05 to 11h50 ROOM 7 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by OPPORTUNITY

How to boost reachability and customer engagement in compliance with new regulatory constraints ?

Come and discover the new conversational medias and the new process implemented by large groups and SMEs to increase their reachability and personalize their communications.

RCS, VideoBOT, Push Rendez-vous, Voice agreements, Reach Medias : Presentation of new solutions to boost reachability and customer engagement - Customer testimonials.

Conference Moderator:

Roger LEI
One of the talents – OPPORTUNITY

29 March 2023 11h05 to 11h50 ROOM 8 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PITCHY

Masterclass: Discover how to create trendy marketing videos by yourself with Pitchy

- The new marketing video formats to create by yourself in 2023

- Discovering Pitchy, the most complete and intuitive video creation solution

- Q&A session

Conference Moderator:

Antonin BLED
Video Expert – PITCHY

29 March 2023 11h05 to 11h50 ROOM 9 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by QWAMPLIFY

How does server-side tracking boost your eCommerce performances?

Technical and legislative constraints are multiplying in the tracking of websites, and especially for the escalation of conversions. The server-side appears as a solution that can improve the quantity and quality of data, largely encouraged by Meta and Google. You will discover how to set up a server-side tracking and, above all, what benefits it will bring to your business.

Conference Moderators:

29 March 2023 12h00 to 12h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by IBEXA

The 5 key steps to successfully digitalize your B2B business

In B2B, it has long been difficult for companies to digitalize. B2B companies mostly sell complex products. They have specific needs that the market has been unable to provide, unlike B2C companies. Consequently, many companies have not been able to digitalize or have, on the contrary, skipped the steps in their digital quest. Going beyond traditional sales channels without launching directly into e-commerce is a big challenge for them.

In this workshop, we will show you, through different use cases, the 5 steps to take to gain digital maturity, in a sustainable and efficient way. By adapting to the current maturity of your company, our 5-step methodology will allow you to move towards the next phase of your digitalization in an informed way:

1. Promotion / brand awareness
2. B2B online catalog
3. B2B customer or sales portal
4. Experience-driven e-commerce
5. Digital innovation

Let's take stock together of your digital journey and accelerate the digitalization of your business with us!

Conference Moderator:

Grégory BÉCUE
VP of Marketing – IBEXA

Speaker:

Roland KOLTCHAKIAN
Experience & Design Director – SQLI

29 March 2023 12h10 to 12h55 ROOM 7 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by DOLIST

E-mail & Positive Marketing: how to combine performance and responsible practices?

Just like you, your prospects and customers are more and more sensitive to committed structures deploying sustainable and responsible actions. And when it comes to the e-mail channel in particular, there are many practices to put in place to make performance rhyme with sustainability. Eco-design, digital accessibility, content, targeting, data management and sending... Adopting good e-mail practices to obtain good performance while reducing the carbon impact of your mailings is possible and accessible to everyone!

Dolist, specialist in e-mail & SMS routing and data synchronization for more than 20 years, offers you improvement paths and concrete actions within everyone's reach, illustrated with inspiring practical examples.
Put your approach to the e-mail channel into perspective, in line with current performance levers and your contacts' expectations.

Meet us on March 29 at 12:00 to give a positive impetus to your e-mail marketing operations in 2023!

Conference Moderator:

Jean-Paul LIEUX
Associated Director – DOLIST

29 March 2023 12h10 to 12h55 ROOM 8 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by LINKSGARDEN

Visibility, qualified traffic: the secrets of a successful SEO strategy!

A qualified traffic, it is a conversion rate and a boosted turnover!
90% of users do not go beyond page 1 on Google.
To appear in the top 10 is therefore the essential marketing lever to acquire qualified traffic.
If there are more than hundreds of criteria to take into account to be positioned on the search engine, one of the main criteria and founding pillar of the algorithm remains the links.
As a visibility vector, a good link strategy on thematic media and blogs is a source of growth.
Discover during this conference, tips and feedback on the best practices to put in place to obtain a successful link strategy

Speaker:

Mélodie GAGNEUX-RAMOCINSKI
Customer Sucess Manager – G2EDITION

29 March 2023 12h10 to 12H55 ROOM 9 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TAPPTIC

Construire un produit digital à succès (et le faire évoluer dans le temps)

Comment définir une stratégie produit digital efficace lorsqu’on crée ou qu’on fait évoluer un produit digital (application mobile, site internet, IoT, XR) ?
A travers des exemples concrets nous allons parcourir :

- Les facteurs clefs qui font la réussite d’un produit

- Comment les rendre tangibles dans votre produit

- Comment les améliorer et les rendre extraordinaires

 

Intervenants : John MAKOWSKI et Marie NOE

Speakers:

29 March 2023 14h00 to 14h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by JUNTO

AI in Advertising: Everything You Need to Know

Artificial intelligence (AI) is reshaping how advertising works in astonishing ways.

Today, AI is quickly becoming the future of advertising. Advertisers are already using AI to identify and segment audiences, build ad creative, test ads, improve ad performance, and optimize spend—all automatically, in real-time, at scale.

This is producing almost unbelievable results.

If you're not using AI for digital advertising, you're at a competitive disadvantage.

We're here to help. At Junto we are at the forefront of the revolution. Everyday, we use AI advertising tools in order to help customers achieve exponentiel results.

In this conference, we'll:

• Help you understand what AI for advertising is—and why you need it
• Outline the top use cases for the technology
• Recommend the best setup for leverage AI in advertising, so you can get started with AI

Speakers:

29 March 2023 14h00 to 14h45 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by NETLINKING

SEO: how to improve your ROI by exploiting your competitors' SEA data?

Search engine optimisation is never free: a good search engine optimisation implies important investments: in terms of Contents, Backlinks and Time.

It is therefore essential to focus your efforts on the SEO levers that bring the best ROI. But how to identify them?

Mikaël Priol, CEO of netlinking.fr and a well-known speaker in the SEO sphere, will show you how identifying them by analysing - among other things - the SEA campaigns of your competitors.

An analysis with a double benefit, as it will also allow you to better manage your SEA budget and improve the ROI of your campaigns.

As usual, Mikaël Priol will provide valuable SEO tips during this workshop and will shake up certain preconceived ideas on the subject.

Conference Moderator:

Mikaël PRIOL
CEO – NETLINKING.FR

29 March 2023 14h00 to 14h45 ROOM 6 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by 2EMOTION

2023 video strategy success : Tips & Trends

With more than a decade of expertise in video marketing strategies and its digital video observatory, 2Emotion provides you with the exclusive 2023 trends & tips for a successful video content creation strategy.

Understanding current digital behaviors and proposing content in line with their expectations is a challenge today for companies that want to success in their digital communication.

Conference Moderator:

Stéphanie PAROT
Associate Director – 2EMOTION

29 March 2023 14h00 to 14h45 ROOM 7 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by DOLIST

E-mail Design: the top trends not to be missed to perform in 2023

How can we offer differentiating e-mail campaigns to contacts who are already overwhelmed by e-mails in 2023? How can you stimulate their interest through an innovative e-mail design in line with their aspirations? Discover how to make the difference with your audience and generate reactivity with striking e-mails that respect the integrity of your contacts and above all are super attractive.

Graphic orientations, typographies, ergonomics, iconography, interactivity, CSR, Design for Good...
Dorothée, who has been passionate about e-mail design for many years, has rolled up her sleeves to identify the latest trends that you need to focus on in 2023 in order to design effective messages that are in line with today's "ethical" era.

Meet us for 45 minutes of design inspiration. The goal: to boost your contact engagement and email performance in 2023.

Conference Moderator:

Dorothée SORIN
Studio Manager – DOLIST

29 March 2023 14h00 to 14h45 ROOM 8 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by COMPOS JULIOT

Successfully manage your 360° communication

Come and discover Maestro’s content management delution, the management solution for your targeted marketing and your 360* communication. 

Come and discover our advice to successfully manage your 360* communication with Maestro, our solution of Saas content management solution.

In the program : 
• PIM/DAM/Project : the winning trio
• centralize access to and availability of product and digital resources
• Organize your o-channel communication campaign with Maestro

Conference Moderator:

Sébastien VOGT
Digital Project Manager – COMPOS JULIOT

Speakers:

29 March 2023 14h00 to 14h45 ROOM 9 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by ONETRUST

Enhancing Omni-Channel Activation with Preference Management ​

Enhancing Omni-Channel Activation with Preference Management ​

As massive digital and cultural shifts change the way people choose who to buy from and share data with, organizations are transforming how they connect and engage with consumers. Consent and preference management empowers consumers to take control of their relationship with a brand, providing more power to control privacy settings, marketing preferences, and more. The technique can be used to build the effectiveness of campaigns and long-term customer relationships. Join this session to learn how to increase customer loyalty and consumer trust by delivering privacy-first experiences at every touchpoint along the consumer journey. ​

Join our session to learn about: ​

• The evolution of privacy and customer experiences: how we got where we are today, and what marketers need to know​

• How brands are making consented data a key driver to connect with customers, cultivate customer loyalty, and increase marketable databases​

• Best practices for unifying individual privacy and marketing choices across complex data and technology systems to ensure data accuracy and permission-based marketing​

• The ROI of consent and preference management and how it contributes to personalization, segmentation, and higher-performing campaigns​

Speakers:

29 March 2023 15h00 to 15h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by INCREMYS

From ChatGPT to business applications: concrete B2B application of OpenAI's semantic AI engines in automated, large-scale creation of professional-quality web content.

Content creation is, more than ever, a strategic stake for e-retailers.

The latest OpenAI, ChatGPT and GPT3 technological innovations seem to offer an easy answer to this challenge, allowing to create quickly, and on a large scale, quality content. However, the reality is more controversial and not a day goes by without someone extolling the merits of AI while another shows, in the same breath, its limits. In these conditions, it is difficult to have a clear view, especially since Artificial Intelligence is a name that belongs to everyone's own imagination.

How do these artificial intelligences work? What are they able to do? Are we facing an intelligence superior to human intelligence? Together, let's disentangle the true from the false of AI's capacities to define, rationally, its real strengths and weaknesses.

During this presentation, we will explain in a didactic way how these AI work and the opportunities they offer by illustrating our remarks, live, with tangible examples.

Based on this statement, we will explain how we made the most of these technological advances to answer a critical stake for e-retailers: the automatic and large-scale production of unique and professional quality content, built according to your data and in line with your editorial strategy.

Then, a small demonstration is mandatory, welcome to Sparkneo!

Product pages, category pages, local pages or FAQs? Do you have specific content creation needs that are only relevant to your business? As long as there is data and a specific business need, Sparkneo has no limits.

The e-commerce content revolution is underway.

Meet us at our booth H67 and come find out how to boost your organic traffic and push the boundaries of automated content generation! 🚀

Conference Moderator:

Iban TOUCHET
CEO – INCREMYS

29 March 2023 15h05 to 15h50 ROOM 5 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SALESAPPS

Turn your marketing content into sales content with Sales Enablement?

90% of marketing content is not used by sales people, a fact that does not change over time and that requires a radical change for better performance on the ground. What is sales content? how to align Sales & Marketing? how to ensure that content is used and the sales pitch is mastered? how to support the sales person in a more modern and immersive sales approach for the buyer? how to help them contextualise their meetings?

Speakers:

29 March 2023 15h05 to 15h50 ROOM 6 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by TRUSTPILOT

Make you review work harder

Trustpilot is an open and transparent platform that can help you to expand your reach, attract and convert customers, and give you real-time insights to keep them coming back. Discover how you can make your review work harder, through Marketing content, Google search results and (negative) review management. We will share with you our best tips to help you enhance your brand reputation and build a real customer-centric business, all based on concrete examples.

Speakers:

29 March 2023 15h05 to 15h50 ROOM 7 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by SENDINBLUE

Engage your audience with Email Marketing: best practices from e-commerce leader, Aquarelle.

Is email marketing outdated? Despite the current strong activity on social networks and new means of communication such as chatbots, how does email remain the preferred communication channel for staying in touch and engaging with your audience?

Join us for this masterclass and discover how the e-commerce leader, Aquarelle, a family business for over 25 years has been able to modernize a traditional market by working closely with Sendinblue for over 10 years!

In this masterclass you will discover:

• How Aquarelle increased engagement on its automated campaigns with Sendinblue

• What are the challenges of email campaigns and how to overcome them

• How to maintain a positive customer experience while experiencing a strong customer base growth

Conference Moderator:

Mélanie CAZALS
Customer Success Director – SENDINBLUE

Speaker:

Inés MAROTTE
Marketing Director – AQUARELLE

29 March 2023 15h05 to 15h50 ROOM 8 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PLAYPLAY

Marketing trends 2023: why you should bet on video

What does zero-click content, repurposing strategies, VSEO, or User-generated content have in common?

All of these marketing trends focus on video.

Integrating video into your strategy is a "must" for all communication and marketing professionals. Even more so, as it’s estimated that 82% of global internet traffic will be driven by videos in 2023 alone.

However, video production is still considered to be expensive, complex and time-consuming. So how can marketing and communication experts produce high-quality videos with ease on a budget? The answer is simple, you need the right tools and inspiration.

In this workshop, our video content experts will combine their knowledge to help you discover:

• the top marketing and content trends of 2023,

• this year’s top-performing video formats,

• how to use PlayPlay’s intuitive video creation solution.

And to help you further, meet our video experts at our event stand D62-E61. They’ll be delighted to offer you a one-on-one consultation filled with best tips, and advice to help you elevate your video strategy.

Speakers:

29 March 2023 15h05 to 15h50 ROOM 9 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by LINKFORCE

Social Selling: The 3 keys to success to increase your sales !

78% of Social Selling enthusiasts sell more than those who don't use it. And the best social sellers reach their business goals 1.5 times more often than the others. You have no more excuses... It's finally time to get started! Discover the latest trends and strategies in Social Selling with a particular focus on LinkedIn, the largest professional network in the world. Learn the best practices to develop your online presence, establish surgical connections in connection with your target and close deals by mixing prospecting and communication. Make the most of your network to begin a journey to new heights, you will emerge from this conference armed with concrete tools!

Conference Moderators:

29 March 2023 16h00 to 16h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CHANNABLE

Drive-to-store and product catalog: what tips to increase your sales in 2023?

In a context where online and offline are becoming essential to the success of any multichannel strategy, the product catalog and the drive to store are now a major issue. Improve your physical strategy by combining it with your online strategy thanks to the advice and feedback from Channable and Feedastic.

Speakers:

29 March 2023 16h10 to 16h55 ROOM 7 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CPA

Live shopping : the best practices to implement this new e-commerce lever by Humanoid (Frandroid / Numerama)

Liveshopping has been democratized in 2022 with the aim of creating instantaneous content centered around the product with a layer of live interactions. What are the best practices to set up impactful and efficient liveshopping?

Speakers:

29 March 2023 17h00 to 17h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by JOIN STORIES

Future of Content: 5 content formats to focus on in 2023 and beyond

As individuals, our content consumption habits have evolved. And to seduce us, companies must adapt to this evolution. That's why marketing teams will have to adapt very quickly and create content that will stand out!

In this conference, we will talk with our guests about the content trends for the coming years, the content formats to focus on and share practical tips that you can implement tomorrow!

30 March 2023 10h00 to 10h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by BEYOND REASON

Neuroscience for Maximum impact of your CSR strategy !

We've all experienced the remarkable differences between what people say and do. Between what they express and how they feel. Between what they declare and how they behave.
Specifically in the context of sustainability, diversity, inclusion,...

Beyond Reason's model, developed with leading universities, enables to bypass these biaises & identify & quantify CSR initiatives 
-which combine economic value with societal value.
-which have a positive impact on brand purpose & purchase. 

During this keynote, you'll discover
- the model used by world class brands to maximise the impact of their CSR strategy.

 -case studies within banking, energy & FMCG.

It's absolutely fascinating, don't miss it.

Speaker
Nathan Axford, co-founder of Beyond Reason. One of Europe’s fastest growing neuromarketing consultancies and trusted partner of world class brands.

Speaker:

Nathan AXFORD
Co founder – BEYOND REASON

30 March 2023 11h00 to 11h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by REZO POINTE

Comment performer sur les réseaux sociaux en 2023 ?

Réussir et performer sur les réseaux est devenu un véritable challenge, mais finalement pas si complexe. On vous donne dans cette conf les tips pour réussir sur les réseaux en 2023 !

Nous aborderons les sujets suivants :

Comprendre les algorithmes

La stratégie de contenu 100% vidéo

Contenu de fond ou de forme ? Qualité esthétique ou mon storytelling ?

Investir en ads

Intervenants :

Edouard HAUSSEGUY

Founder Agence HEMBLEM - Founder Agence BARACUDA - Co-Founder GRUPOMIMO

Vincent POELAERT

CEO - Agence Firstage - Founder REZO POINTE

30 March 2023 11h05 to 11h50 ROOM 7 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by AD'S UP CONSULTING

10 hacks to increase your SEO performance in 2023!

The Data SEO experts of Clustaar (Ad's up Consulting Group) are delighted to meet you for this 40min + 5min Q&A format to discuss with you 10 proven hacks to increase your SEO performance in 2023. On the program, they are going to adress :

• Trends, news and tips to challenge your SEO strategy in 2023

• ChatGPT, AI and Data performance, our in-house tools you need to know about to go further in your SEO strategy

• Client success story: The performance of our client in the beauty vertical and its new optimized site

Speakers:

30 March 2023 11h05 to 11h50 ROOM 8 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by MARKCOPY

Creating and optimizing SEO content from A to Z with AI

We all know it, we've heard it more than once: "SEO takes time", "SEO is a long-term investment", "SEO requires consistency", and so on!

According to Hubspot, the global average time to create a 1500-word blog post is 4 hours and 4 minutes. 😱

By using MarkCopy's AI to automate your SEO content creation, you can literally boost your performance in no time (on average 28 minutes for MarkCopy users) 😳

So, do you want to know our secret? Join us for this exclusive workshop!

Conference Moderators:

Speaker:

Jean D'ALESSANDRO
SEO Expert – WEB SOLUTION WAY

30 March 2023 11h05 to 11h50 ROOM 9 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by PEECH STUDIO

Which budget should I set for my video project?

Conference Moderators:

30 March 2023 11h05 to 11h50 ROOM 6 EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by L'ADN DATA

Comment la data vous permet de construire votre stratégie allbound ?

Comment la maitrise de la donnée devient un enjeu majeur pour la gestion et l’optimisation des performances des équipes commerciales 

Speakers:

30 March 2023 12h00 to 12h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by CMIT - Club des marketeurs in tech

Alignment Sales Marketing in 2023, are companies mature?

“In 2022, 43% of companies believe that their marketing and sales departments are aligned”.

Are we at the dawn of a new marketing? Focused on commercial performance, the cult of measurement and ROI… sales marketing. Is ABM, which continues to progress from year to year, becoming the norm in companies? How is the will and need for alignment between sales and marketing teams changing?

After conducting a long survey, CMIT, ISM and Nomination will present the results of the 2022/2023 “Sales/marketing alignment” study to you.

Conference Moderator:

Thomas MESPLEDE
Executive consultant – CMIT

Speakers:

30 March 2023 14h00 to 14h50 MOZART AMPHITHEATER EXPERT CONFERENCE & SOLUTIONS WORKSHOPS

Organized by LA BRIGADE DU WEB

B2B influence by those who make it…

B2B influence by those who make it… You think you know everything about influencers working on YouTube, Instagram or TikTok, but have you ever heard of B2B influencers? Well today, we tell you everything. How do companies integrate professional social media and influencers into their strategy? What communication operations have been put in place to boost a magazine, an event or a guide? What results can you get? Analyse with La Brigade Du Web, the collective of B2B influencers and feedback from customers: La Poste, Publicis Vivatech, etc.

Conference Moderators:

Speakers: