Exhibition

At a time when consumers are (re)awakening to the need for more responsible, ecological, sustainable products and services, brands are becoming aware that they are evaluated according to their impact on the environment, living well, social equity, the common good, inclusion and so on. The more they care about the planet and quality of life, the more they increase their customers’ commitment and attract the attention of their prospects.

Purpose-driven marketing illustrated by several advertiser initiatives, indicates that sustainability is an integral part of the marketing and communication strategy, not just an afterthought. The 17 “Global Goals” for a better world by 2030, have become the guiding principles for the positioning of marketing/communication campaigns. Consumers have never been more aware of CSR issues and expect proof from brands without false pretences.