Ariane GIORNO
Exhibition Director
E-Marketing

PRACTICE KISS* MARKETING AND THE 4P STRATEGY

In a world of limited resources, digital marketing could sometimes be perceived as partly responsible for overconsumption. Aware of the collective commitment required, the time has come for marketers and communicators to accompany the transition and to practice “Kiss” marketing to help consume better and limit the actions that pollute the planet.

Visitors profile

Salary size

  • Less than 100 employees
  • from 100 to 499 employees
  • more than 500 employees

Functions

  • Marketing and communication Directors / Managers
  • CEO/ Owners
  • IT Directors
  • Commercial Directors / Managers
  • Communication Directors / Managers
  • Consultants
  • Others

Activity sectors

  • E-Commerce / Internet
  • Communication / Marketing / Advertising
  • Commerce / Distribution / Retailer
  • Bank / Finance / Insurance
  • Tourism / Entertainment / Sports
  • IT / Telecommunication / TIC / SSII
  • Public Administration / Local collectivities
  • Audit/ Studies
  • Others

Who's exhibiting?

Affiliation
A/B Testing
Analytics / Mesure d'audience
Bases de données
Big Data / Analytics
Content Marketing
Digital to store
Data Management Plateforme
E-mail Marketing
E-Merchandising
E-publicité, Retargeting
Marketing Automation
Marketing à la performance
Marketing relationnel
Mobile marketing / Multidevices & responsive design
Plateforme d'aide à la vente
Plateforme de routage SMS/MMS
Inbound Marketing
Social selling
RTB/Adexchange
Rich et Video Marketing / Podcast
SEM/SEO
Services et outil e-commerce
Social Marketing
Stratégie Digitale
Web Analytics