PLENARY CONFERENCES PROGRAM 2019
THE 3 KEYS TO SMART E-MARKETING ... "TO MAKE THE WORLD A BETTER PLACE !"
MARDI 9 AVRIL 2019
10H45-11h45 - The power of Social: social media, social commerce, social room.
Everything happens on social networks but how do companies use them? When should social rooms be used and why? What HR strategy to implement?
15H15-16h15 - To engage your consumers, engage your communities!
What are the causes that make the difference and how can they be addressed to strengthen the mobilisation and impact of marketing actions? From audience to engagement and lead generation.
MERCREDI 10 AVRIL 2019
10H45-11h45 - Go viral
Coordinating and working with influencers has become a must for marketing, who are these instagrammers, YouTubers, podcasters and how do marketers use them? Which brand ambassador profiles? How to create content tailored to your marketing?
14H00-15h00 - What innovations should be urgently included in your marketing plan?
Voice recognition, visual recognition, robots, chatbots, drones, 3D, virtual reality, digital, etc.?
JEUDI 11 AVRIL 2019
10H45-11h45 - What are the practices of Data management one year after the implementation of the GDPR?
What creativity? What efficiency measures? Feedback.
15H15-16h15 - What is the evolution of E-commerce, Mobile commerce, Social commerce?
How to exist on mega platforms to sell anywhere in the world? Which supply chain solutions?