EVENT REGISTRATION



TUESDAY 18
WEDNESDAY 19
THURSDAY 20 APRIL
BADGE






WEDNESDAY 19 APRIL


09H30 à 10H30 - Petit Amphithéâtre Mozart

LIANA TECHNOLOGIES




09H30 à 10H15 - Salle 6 - Exploiter les data clients

MARKETO




09H30 à 10H15 - Salle 3 - Stratégie Digitale




10H15 à 11H00 - Salle 3 - Stratégie Digitale




10H15 à 11H00 - Salle 4 - Maitriser le marketing de la performance

CYBERCITE




10H15 à 11H00 - Salle 1 - Recruter et Fidéliser

Why and how to combine email in your on line ad strategy?

Email marketing is not dead! As demonstrated by a recent study led by Mapp email remains the channel mostly used by marketers worldwide. Why? Because email marketing is a key...




10H15 à 11H00 - Salle 5 - Accroitre son trafic et sa visibilité

CPA




10H15 à 11H00 - Salle 2 - Exploiter les data clients

How to answer to your customer needs in terms of personalized communication ? Why lead a marketing campaign is the opportunity to give a unique made-suit experience to your...




10H15 à 11H00 - Salle 6 - Exploiter les data clients




10H15 à 10H45 - Agora rouge




10H45 à 11H45 - Grand Amphithéâtre

Data driven marketing

Use the power of data through DMPs, programming-based frameworks, artificial intelligence, the Internet of Things, geolocation and more. Speakers : Iphénie NGOUNOU -...




10H45 à 11H45 - Petit Amphithéâtre Mozart

Discover How Alphalyr uses Marketo for Engagement Marketing




11H00 à 11H30 - Agora rouge

CISION




11H15 à 12H00 - Salle 4 - Maitriser le marketing de la performance




11H15 à 12H00 - Salle 2 - Exploiter les data clients




11H15 à 12H00 - Salle 3 - Stratégie Digitale

HAAS Avocats- Data, knowledge of the customer itinerary and user experience: what changes with the GDPR?

In the digital world where wealth is data is, the data protection obligations affect every actors. With the GDPR, data controllers must implement compliance procedures, and...




11H15 à 12H00 - Salle 6 - Exploiter les data clients

INBOX




11H15 à 12H00 - Salle 1 - Recruter et Fidéliser

Native Advertising and Content Marketing for performance brands

Content marketing is no longer just for brand campaigns, content can drive conversions at scale and low cost. Taboola will share their experiences from working with hundreds of...




11H15 à 12H00 - Salle 5 - Accroitre son trafic et sa visibilité




11H45 à 12H15 - Agora rouge




12H00 à 12H45 - Salle 1 - Recruter et Fidéliser




12H00 à 12H45 - Salle 3 - Stratégie Digitale

TOUCH & SELL




12H00 à 12H45 - Salle 5 - Accroitre son trafic et sa visibilité




12H00 à 13H00 - Grand Amphithéâtre




12H00 à 12H45 - Salle 2 - Exploiter les data clients

All your data working together

Datorama is a data agnostic Marketing Integration Engine that centralizes all your data — wherever it comes from, whatever it looks like, however much it changes — and gives you...




12H00 à 12H45 - Salle 6 - Exploiter les data clients




14H00 à 15H00 - Grand Amphithéâtre

Disruptive and Collaborative

Get your consumers involved through YouTubers, influencers, ambassadors. Use these communities to reach out to new audiences and make your content more viral.




14H00 à 14H45 - Salle 3 - Stratégie Digitale




14H00 à 14H45 - Salle 6 - Exploiter les data clients




14H00 à 14H45 - Salle 5 - Accroitre son trafic et sa visibilité

KAMPN




14H00 à 14H45 - Salle 2 - Exploiter les data clients




14H00 à 14H45 - Salle 1 - Recruter et Fidéliser




14H00 à 15H00 - Petit Amphithéâtre Mozart




14H00 à 14H45 - Salle 4 - Maitriser le marketing de la performance




14H00 à 14H30 - Agora rouge




14H45 à 15H30 - Salle 1 - Recruter et Fidéliser

ESPACE DIRECT




14H45 à 15H15 - Agora rouge

MARKETO




14H45 à 15H30 - Salle 5 - Accroitre son trafic et sa visibilité




14H45 à 15H30 - Salle 3 - Stratégie Digitale

SALESAPPS – 10 best practices to optimize your teams’ sales performance by digitalizing their sales materials – Testimonial – Vianney Leveugle Marketing Dir. GEODIS




14H45 à 15H30 - Salle 6 - Exploiter les data clients




14H45 à 15H30 - Salle 2 - Exploiter les data clients




14H45 à 15H30 - Salle 4 - Maitriser le marketing de la performance




15H30 à 16H00 - Agora rouge

LIVE DATA SOLUTIONS




15H45 à 16H30 - Salle 2 - Exploiter les data clients

Emarsys x BlaBlaCar - Marketing Automation, Cross-Channel, Pressure & Loyalty: creating the ultimate customer journey

Customer Testimony BlaBlaCar: Discover how to use Marketing Automation, Cross-Channel, Pressure & Loyalty in order to create the ultimate customer journey.




15H45 à 16H30 - Salle 3 - Stratégie Digitale




15H45 à 16H30 - Salle 1 - Recruter et Fidéliser

Ensuring the success of your video advertising campaign

From pre-roll, mid-roll, in-stream and catch-up to TrueView, guaranteed programmatic purchasing and TV coupling… it can be hard to find your way around this new ecosystem....




15H45 à 16H30 - Salle 5 - Accroitre son trafic et sa visibilité




15H45 à 16H30 - Salle 6 - Exploiter les data clients




16H30 à 17H15 - Salle 3 - Stratégie Digitale




16H30 à 17H15 - Salle 2 - Exploiter les data clients




17H15 à 18H00 - Salle 3 - Stratégie Digitale





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