Edition's theme : Connect, Disrupt and Expand Your Digital Marketing
PLENARY CONFERENCES 2017
Tuesday, April, 18th - 10 : 45 - 11 : 45
Data-Driven Marketing :
Use the power of data through DMPs, programming-based frameworks, artificial intelligence, the Internet of Things, geolocation and more.
Tuesday, April, 18th - 15 : 15 - 16 : 15
Trust and Cyber Security :
Reassure consumers on the use of their personal data and cyber security, and use privacy for competitive advantage in compliance with the European GDPR law.
Wednesday, April, 19th - 10 : 45 - 11 : 45
Social Networks, Video and Augmented Reality :
Innovate with the potential of new video tools with creative, multi-screen and multi-app content on your apps and on social media such as Snapchat, Facebook Live, Twitter, Instagram, Periscope and more.
Wednesday, April, 19th - 14 : 00 - 15 : 00
Disruptive and Collaborative :
Get your consumers involved through YouTubers, influencers, ambassadors. Use these communities to reach out to new audiences and make your content more viral.
Thursday, April, 20th - 10 : 45 - 11 : 45
E-Marketing Dream Team :
Boost talents with the new skills of Marketing teams such as Chief Experience Officer, Augmented Reality Officer, Chief Digital Officer, Data Scientist, Lead Data Analyst, etc.
Thursday, April, 20th - 15 : 15 - 16 : 15
The 3 Es, Events, Emotion and Experience :
Create value, put Emotion into the marketing equation, animate and give meaning to acquire new clients and ensure customer loyalty!