PLENARY CONFERENCES PROGRAM

 

 

FROM DATA-DRIVEN TO PEOPLE-DRIVEN:

PUTTING THE HUMAN ELEMENT BACK INTO E-MARKETING  


 
 
 

TUESDAY 10th APRIL 2018 

 

 

  10h45-11h45 - Innovation and change

Is technology outdistancing marketing? Behind every technology, there is a human. How do the big groups embrace innovations to give their marketing more punch? What organisational changes can ease agile change in the models? The industry has moved on from CRM to HRM: Human Relationship Management.

  

 

  15h15-16h15 - Data, CRM and the GDPR : Are you ready ?

The new data protection rules become enforceable from 25 May 2018. Is your organisation compliant? How can you avoid the fines? What is the Chief Data Protection Officer's role? Artificial intelligence, deep learning and voice recognition are all adding to the amount of data being processed. How organisations, marketers and data scientists are preparing for the next five years. Can they maintain consumers' trust in data privacy? 

 

 

 

 

WEDNESDAY, 11th APRIL 2018

 

 

 

  10h45-11h45 - Omni-channel integration is becoming ever more complex

Understand what it takes for successful omni-channel marketing and CRM in an era of multiple networks, email campaigns, newsletters, social networks, means of payment, mobile and e-commerce, connected retail outlets and virtual reality.

 

 

  14h00-15h00 - The Human Touch and creativity

When humans transcend machines and create differentiation to outstrip the potential of technology. Content that creates differentiation: hyper-personalisation, contextualisation and the art of engaging people's emotions. The secret to success does not lie in either the intelligence quotient (IQ) or the emotional quotient (EQ): it is to be found in the love quotient (LQ), the value added by creativity and empathy.

 

 

 

THURSDAY, 12th APRIL 2018

 

 

 

  10h45-11h45 - Social networks, social listening and influencers

 

The growth in mobile device usage has made social networks the mainstay of e-marketing and mobile commerce strategy. Marketing uses them to establish a conversation or a touch point between a brand and its consumers, or even among consumers. Influencers are playing a growing role. How can marketers use social media, live streaming and messaging services to their advantage? How can they generate leads?  

  

 

 

  12h00-13h00 - Influence is business

Les médias sociaux représentent la première activité sur le Web. La façon dont les consommateurs utilisent les réseaux sociaux est en constante évolution. Les marketeurs doivent s’adapter à ces changements afin de mieux toucher leurs cibles. 

Pour mieux comprendre ces évolutions, nous avons pu réunir pour la première fois sur un  plateau les géants : Facebook, Twitter, Linkedin et Instagram pour dresser l’état des lieux du marketing social media.. 

 

- Comment fonctionnent ces plateformes et quels contenus sont publiés dessus ? 

- Quelles sont les plateformes prisées par les influenceurs ? 

- Comment l’influence redéfinit les contours d’un marketing en pleine mutation ?  

- Quelles plateformes choisir pour ses campagnes marketing ?

 

 

 



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