Edition's theme : Connect, Disrupt and Expand Your Digital Marketing

 

PLENARY CONFERENCES 2017

 

 

  Tuesday, April, 18th - 10 : 45 - 11 : 45

 

Data-Driven Marketing :

 

Use the power of data through DMPs, programming-based frameworks, artificial intelligence, the Internet of Things, geolocation and more.

 

 

  Tuesday, April, 18th - 15 : 15 - 16 : 15 

 

Trust and Cyber Security : 

 

Reassure consumers on the use of their personal data and cyber security, and use privacy for competitive advantage in compliance with the European GDPR law.

 

 

Wednesday, April, 19th - 10 : 45 - 11 : 45 

 

Social Networks, Video and Augmented Reality :

 

Innovate with the potential of new video tools with creative, multi-screen and multi-app content on your apps and on social media such as Snapchat, Facebook Live, Twitter, Instagram, Periscope and more.

 

 

Wednesday, April, 19th - 14 : 00 - 15 : 00

 

Disruptive and Collaborative :

 

Get your consumers involved through YouTubers, influencers, ambassadors. Use these communities to reach out to new audiences and make your content more viral.

 

 

Thursday, April, 20th - 10 : 45 - 11 : 45

 

E-Marketing Dream Team :

 

Boost talents with the new skills of Marketing teams such as Chief Experience Officer, Augmented Reality Officer, Chief Digital Officer, Data Scientist, Lead Data Analyst, etc.

 

 

Thursday, April, 20th - 15 : 15 - 16 : 15

 

The 3 Es, Events, Emotion and Experience :

 

Create value, put Emotion into the marketing equation, animate and give meaning to acquire new clients and ensure customer loyalty!

 

 



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