MARKETING AND COMMUNICATION PLAN
Enhanced marketing targeting (managing directors, customer relations managers/directors, research managers/directors, marketing managers/directors).
Strong presence at the social network exhibition with sector-specific interests to boost the online reputation of E-Marketing, and increase loyalty among a highly-qualified community through participation, to promote the knowledge offered by its most involved member.
- 4 000 PDF brochures presenting the exhibition
- 20 000 invitations sent by mail
- E-Marketing website updated daily
- Event referenced on Facebook, Linkedin, Viadeo and Twitter
- Sector newsletter on the monannuairepro.com website
- Web marketing operation (affiliation, re-targeting, display, etc.)
- A large-scale media plan in the specialised professional press
- A VIP service for special guests
- Press releases sent throughout the year
- Strong partnerships with professional organisations in the sector