THE MARKETING AND COMMUNICATION PLAN

 

 

Optimisation of marketing targeting (general management, marketing directors/managers, communication directors/managers, CRM directors/managers etc.)

 

Strong presence of the trade fair on social networks, focused on expertise, to increase e-marketing's reputation and win the loyalty of a highly qualified community through a participatory approach, promoting the expertise of its most highly involved members : 

 

 

  • 4 000 PDF presentation booklets for the trade fair

 

 

  • 20 000 invitations sent by post 

 

 

  • 10 000 VIP Badges 

 

 

  • Marketing website uptaded everyday 

 

 

  • E-invitation 

 

 

  • Internet referencing of the event on Facebook, LinkedIn, Viadeo and Twitter 

 

 

  • Web marketing operation (affiliation, re-targeting, display, etc...)

 

 

  • Wide-scale media plan in the specialist trade press

 

 

  • Mobile application

 

 

  • A VIP service for important figures

 

 

  • Press releases distributed throughout the year 

 

 

  • Strong partnerships with professional bodies in the sector 

 

 

 

 



Partners
Participants